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USA 2015 Video Coverage

Cracking Japan’s Lucrative Mobile Games Market with Serkan Toto | Casual Connect Video

November 14, 2015 — by Emily Baker

In a continuation of his talk from Casual Connect’s conference in Asia earlier this year, Dr. Serkan Toto, Founder and CEO of Kantan Games spoke at Casual Connect USA about the possibilities the world’s largest mobile gaming market offers to foreign developers. He highlighted the size and structure of the Japanese game landscape, key differences to the West, efficient modes of entry for foreign game makers, and successful case studies from the past. “If you are a foreign game developer, the first thing you need to understand is that it’s an extremely mature and sophisticated market already”, he said.

Exclusive Interviews

An Underserved Niche? Muv-Luv Kickstarter Crushes $250K Goal in 24 Hours

September 29, 2015 — by Steve Kent

“The fact that many mainstream gaming sites still refuse to cover visual novel titles is shocking.”

While many game developers are getting disenchanted with Kickstarter, crowdfunding successes are still popping up often enough to make it a tempting option. Late last week, Muv-Luv rocketed past its $250k goal to hit $350k in less than 24 hours. Unlike the prototypical video game projects on Kickstarter, however, Muv-Luv isn’t a new game offering a fresh take on a classic genre. Quite the opposite, it’s an English-language localization of a visual novel trilogy, an example of a genre obscure in most parts of the world.

Asia 2015 Video Coverage

Chris Natsuume: A Force for Good in the Developing World | Casual Connect Video

September 18, 2015 — by Gamesauce Staff

'I don’t know anyone that has ever regretted getting a degree in programming.' - Chris NatsuumeClick To Tweet

As the moderator of the Publishing Panel, Chris Natsuume, Business Director of Boomzap Entertainment, led the discussion at Casual Connect Asia about the booming Southeast Asia market. Opportunities and challenges abound in the region, “As this part of the world gets more interesting, people from outside are going to want to get involved in this.”

Asia 2015 Video Coverage

Minoru Yanai Explains Why You Can’t Lump All of Asia Together | Casual Connect Video

July 22, 2015 — by Steve Kent

'Think global and produce like locals.'–Minoru Yanai talks game localizationClick To Tweet

In his Casual Connect Asia lecture, Minoru Yanai said the idea of an “Asian market” for apps and mobile games is a myth. “Asia is all different countries,” he says. “In Taiwan, China and Japan, for example, only a few games are the same in the Top 10.” For his breakdown of strategies specific to Japan, see the video below.

Asia 2015 Video Coverage

Consulting in the Japanese Market Brings Joy, Satisfaction for Serkan Toto | Casual Connect Video

July 3, 2015 — by Gamesauce Staff

'There was a certain continuation from university to work' in the games industry, Serkan Toto says.Click To Tweet

Dr. Serkan Toto mapped out some of the pitfalls in the Japanese mobile games market during his Casual Connect Asia lecture. “The first myth is that Japan is not much different from Korea or China or from Southeast Asia.” Serkan says. “It’s an intellectual mistake to think like that.”

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