Ever since the rise of PewDiePie, streaming and Let’s Play videos have played an increasingly important role in the way games are promoted and experienced, and are now in many ways more important than traditional exposure. Listen and learn from a panel at Casual Connect Europe that was made up of streamers on YouTube. They talked about the role of streamers in the relationship between indie developers, streamers and their respective audiences from the perspective of both developers and streamers. One of the panelists, Steejo (Justin Slater), observed: “Just as Let’s Play replaced traditional media, streamers are replacing Let’s Play.” Steejo has also witnessed, “Sales lift(ing) during live streams.” Tune in below for more insights from Steejo and other YouTubers.