Let’s face it, conferences aren’t cheap. Hotels, flights, dinners… even a small 3 day show is quickly hundreds, if not thousands of dollars. When you factor in lost time for travel and preparation… You’re going to want to maximize the value of that commitment.
For this article, I am focusing on B2B conventions, where you are mostly interacting with other companies in your sphere of influence. Consumer-based conventions require different skills and strategies, but much of this will still be meaningful.