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More Entries for the Indie Prize at Casual Connect USA

July 20, 2017 — by Catherine Quinton

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More developers have entered games for Casual Connect USA Indie Prize. These include Guilt Battle Arena from Invincible Cat in Canada, duOS from Team duOS in the United States, Iron Tides from Crash Wave Games in Canada, Light Tracer from Oasis Games/Void Dimensions in China, Vidar from Razbury Games in the United States, Don’t Kill the Knight from Penguin Spot Games Ltd in Brazil and eQuiz from SilverMotion, Inc. in the United States.

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BIG Festival: Showcasing Brazil’s Games Industry

July 20, 2017 — by Industry Contributions

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By Hernan Lopez, Casual Connect Goodwill Ambassador of LATAM

If you are planning to explore LATAM and you like the good weather, friendly people and business opportunities, I heavily recommend you check out the BIG Festival in Sao Paulo, Brazil. BIG Festival is one of the (if not THE) biggest video game conference in Latin America, with a lot of business-oriented lectures, exclusive showcase, important prizes, a good matchmaking tool, plenty of meeting tables, a lovely mingle area –
but the most importantly, a well balanced cocktail of people from the video gamse industry looking to do business.

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When Social Gaming Meets Online Gambling

July 18, 2017 — by Industry Contributions

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By Ivana Crnjak of AskGamblers.com

In terms of online gaming, social gaming has been present in our lives for quite some time. Due to the popularity of social games, certain people may even have the feeling the term social gaming has been around for as long as the Internet itself. However, that’s not quite true. This article will cover the differences and similarities between social gaming and online gambling, as well as some of their advantages and disadvantages from a developer standpoint.

Angry Birds is a social game.

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Behavioral Analytics: Understanding Player Behavior

July 13, 2017 — by Industry Contributions

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By Tsahi Levy, CMO, CoolaData

Today’s mobile gaming industry is thriving, with a rapidly growing number of players across the globe. According to Newzoo‘s Global Games Market Report, 2.2 billion gamers are expected to generate $108.9 billion in 2017, an increase of 7.8% compared to 2016. Mobile games are a marvel of code, challenging gaming operators at different levels: Dev teams must constantly deliver bigger and more complex updates, develop highly personalized systems, and keep up with trends like VR and synchronous multiplayer. Marketing teams are faced with high churn rates, and need to familiarize themselves with multiple user profiles, from whales through FTDs to annoying bonus abusers.

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Will Virtual Reality Entertainment Ever Reach Mainstream?

July 11, 2017 — by Industry Contributions

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By Valentina Ferrari, Consultant, Executive Search

Based on the reports of several intelligence forecasts, the virtual reality (VR) industry is growing strong and is only likely to become stronger in the future. For instance, according to Greenlight Insights – the global leader in virtual reality and augmented reality market intelligence – by the end of 2017, global VR revenues will reach over $7 billion and, by the year 2021, revenues will skyrocket to a total of nearly $75 billion.

This is a very bold prediction and one that not everyone is buying into. According to an article by Todd Spangler on Variety, Spangler – a NY Digital Editor – is highly skeptical that VR will ever hit mainstream because he believes that for most regular non-tech and non “bleeding-edge creative” people (the vast majority of us), while virtual reality is fun and enjoyable, it simply isn’t a must-have product the average person needs or wants in their home.

The Roadblocks of VR Mainstream Success

In addition to Spangler’s belief that most people aren’t likely to make VR a part of their staple entertainment diet, he also points out that Millennial and Gen Z consumers (the demographics most likely to jump on the VR bandwagon) have short attention spans. This could be a problem, considering – at the moment – immersive VR entertainment experiences require the user to wear a VR headset, demanding their full and undivided attention.

Why might this be problematic? Spangler points out that according to Deloitte’s 2017 “Digital Democracy Survey”, 99% of Millenial and Gen Z viewers take part in an average of four additional activities (e.g. texting, social media, shopping, etc.) while watching TV.

With roadblocks such as these, Spangler doesn’t see how virtual reality could “deliver enough bang for the buck to ever become a mass consumer market.”

Several Industries are embracing VR

Although the NY Digital Editor has made some valid points, the fact remains that there are several industries rushing to embrace VR. In addition to gaming, some of these include: Retail, Advertising, News, Music, Hollywood Films, Adult Entertainment, Travel, Space Travel, and Health Care.

Even the gambling industry is seeing the “casino connection” between gaming and VR, noting the many ways that it can make use of the tech to enhance the experience of customers in the land-based gambling arena. More specifically, VR may benefit the rise of skill-based gaming and the inclusion of VR booths could entice non-casino gamers into the casino.

Moreover, it’s not just the land-based casino market that’s latching on to the idea of an immersive gambling experience. An in-depth look at VR casino games, reveals that virtual reality and gambling is a growing trend among casino operators (e.g. SlotsMillion) and software developers (e.g. NetEnt, Microgaming and Lucky VR) alike.

Huge investments are being made in Virtual Reality

It’s no secret that giant corporations like Facebook, Samsung and Google (each of which have their own VR headsets) are making massive investments in the industry to evolve their own products and customer base. In fact, earlier this year, Co-founder of Facebook, Mark Zuckerberg, said that Facebook plans to invest more than $3 billion over the next 10 years in VR to bring the experience to hundreds of millions of users.

With so many diverse industries taking a step in the VR world, experts in these sectors clearly feel that the possibilities virtual reality has to offer are worth the risk of exploration and investment. Such a broad interest says something positive about the future adoption of this tech.

Bottom Line

The bottom line is due to the fact that virtual reality entertainment is still in its very early stages, it is impossible for anyone to know if it will one day garner mainstream success. Still, positive predictions about the industry, huge corporations investing billions into the VR market, and more industries embracing virtual reality, could be a sign that there’s more to VR than it being a hyped-up short-lived fad.

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Bus Beat Down: Using Real-Time Traffic & Weather Data to Fuel Gameplay

July 10, 2017 — by Industry Contributions

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By Mike McCann, Creative Director OF Bus Beat Down, GoRound Games

It got me thinking… I like my job. But the commute? Not so much. And if there’s one thing that’s even worse than the wearisome ride, it’s having to share it with so many inconsiderate boobs. I’ll admit, thoughts of thwarting them has at times consumed me. Having commiserated with an army of like-minded commuters at the Park & Ride, it was plain to see I’m not alone in that sentiment. Yet we suffer through it, quietly wishing for a way to avenge the jerks… without getting arrested. That insight inspired the concept for Bus Beat Down. And that army of like-minded commuters may just be a built-in market that’s ready made for this project.

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Six Tips to Help You Be a Successful Indie Game Developer

June 26, 2017 — by Industry Contributions

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By Matt Garrett, Writer for LaptopNinja

The indie video gaming market is booming today, but although times have never been better for indie developers, it can still be tough for new indie developers to get things off the ground. If you are an aspiring indie developer and you need just a little help getting that first game released, keep reading. Below you will find five tips to help you become the next successful indie game developer.

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5 Steps for Building the RIGHT Mobile Game

May 21, 2017 — by Industry Contributions

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By Peter Fodor, founder of AppAgent

Surprisingly, many developers invest enormous amounts of time, effort and resources in developing games or apps that are built on very shallow foundations. It’s great to have a strong product vision, but without understanding the market situation, competition, target group, acquisition costs and performance benchmarks, you are navigating blindly. As a result, it’s highly likely that you will run into trouble – wasting your time and your money in the process.

The cost of producing a mobile game has increased dramatically, and so have the marketing costs associated with getting your game noticed. Big publishers like Kabam work with strong IPs – Marvel in this case – and budgets of around $14M per game. They also have a large user base waiting for new titles. If you’re looking to compete with these industry giants, it’s vital to start the journey by heading in the right direction.

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Let’s Play: What it Means for the Gaming Industry

May 5, 2017 — by Industry Contributions

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By Sara Parker, Writer and Editor

Gaming has become much more social and communal in recent years. Instead of being limited by your physical location and the number of controllers you have for a gaming console, you can connect and play with other gamers around the world. With this type of connection, new gaming platforms and types of interactions have emerged, such as Let’s Play. But what does this mean for the gaming industry?

What is Let’s Play?

Let’s Play is a style of videos that gamers make of themselves playing video, computer and mobile games. You can watch these videos on platforms like YouTube and Twitch. There also are different styles of Let’s Play. For example, Rooster Teeth has a whole series devoted to them playing video games badly. Twitch, on the other hand, usually shows off some of the most skilled players you can learn from and admire. Let’s Play videos are easy to watch from your computer at home or while you’re on the go with streaming options for smartphones like the Samsung Galaxy S8 plus. If you pre-ordered the device from T-Mobile, you can get the Gear VR, controller and Oculus bonus content for free. Plus, with VR becoming more popular for smartphones, you may also be able to watch Let’s Play videos on VR headsets in the near future.

It’s Entertaining

Gamers love watching Let’s Play videos because they are a good source of entertainment. There are brands, podcasters and YouTube stars, such as PewDiePie, that put out these videos as part of their media and entertainment series. Many of these people became popular because they are funny, witty or sarcastic.

You also may be interested in these videos because many of the players are truly amazing. This is how Twitch exploded onto the scene. You can learn tips and tricks from these players, or you can just see how professionals play some of your favorite games.

It Encourages New Game Play

One of the main benefits for Let’s Play videos is that it gives you a way to find new games you want to play. Many Let’s Play streamers try to hit a wide variety of games that fall under different genres and styles of game play. For example, they may upload videos for several horror games one week and then focus on fantasy games the next week.

If you’re looking for something new to play, this is a great way to preview games. If you like the look of the video game world or the game-play style, then you’re more likely to feel confident about spending money on the game.

It Could Affect Sales

Many people within the gaming industry are against Let’s Play videos, though. Their argument is that you may get your fill of the game by watching someone else play it, or you may see how the story line plays out and not want to play it yourself. This would then mean that you wouldn’t spend money to buy the game, which affects game developers’ bottom lines. The result in the industry could be that developers produce fewer games.

Let’s Play videos have been around in various forms for some time and don’t look like they’ll be going away any time soon. The gaming industry needs to keep this trend in mind when they’re developing games and find ways to use them to their advantage. In the meantime, enjoy watching your favorite personalities show off their skills (or lack thereof)!


Sara started her writing and editing career in the world of technology and gaming. She has written numerous articles about the tech world and knows more about the cloud than she ever thought she would. She’s an Android enthusiast and is always looking to learn about the next big thing in tech. She is an experienced writer and editor who’s always up for a good Oxford comma debate.

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5 Years of Social Monopoly: The Games That Excel Online

April 20, 2017 — by Industry Contributions

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By Peter Williams, Journalist

Online gaming has exploded in popularity over the last decade, thanks in no small part to improving technology and the drive to be more social online. While traditional gambling games and online casinos have long since thrived in the online environment, the advent of social gaming, particularly on social networks, has sent the market for this type of entertainment skywards.

One of the most popular games of all time, as far as traditional board games are concerned, is Monopoly. The popular Monopoly has unsurprisingly transitioned into the online sphere, and players login in their legions daily to play a variety of different Monopoly and Monopoly-themed games. Social Monopoly first hit Facebook back in 2011, and has become one of the most popular social games of its genre.

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