main

ContributionsIndustry

5 Years of Social Monopoly: The Games That Excel Online

April 20, 2017 — by Industry Contributions

monopoly-featured-image-960x540.jpg

By Peter Williams, Journalist

Online gaming has exploded in popularity over the last decade, thanks in no small part to improving technology and the drive to be more social online. While traditional gambling games and online casinos have long since thrived in the online environment, the advent of social gaming, particularly on social networks, has sent the market for this type of entertainment skywards.

One of the most popular games of all time, as far as traditional board games are concerned, is Monopoly. The popular Monopoly has unsurprisingly transitioned into the online sphere, and players login in their legions daily to play a variety of different Monopoly and Monopoly-themed games. Social Monopoly first hit Facebook back in 2011, and has become one of the most popular social games of its genre.

ContributionsEventsIndustryNews

Esports for Indie Mobile Developers: Mad Skills Motocross Championship Deep Dive

April 4, 2017 — by Industry Contributions

MadSkillsMotocrossChampionship_players-960x720.jpg

By Simon Sundén, head of Esports at Gumbler

With over 31 million downloads, Mad Skills Motocross 2 has continued to be a success for developer Turborilla since its launch in 2014. This is primarily due to a loyal player base, many of which are involved in real-life Motocross, as well as partnerships with the likes of RedBull for exclusive events. Looking to drive more community engagement, Turborilla decided to up the ante in October 2015 by introducing real-money challenges via Swedish skills-based esports platform, Gumbler.

Based purely on a player’s skill, Gumbler brings esports to mobile games by enabling players to win real cash through placing money on their abilities. After integrating Gumbler, Mad Skills Motocross 2 saw players win upward of $900,000 in 2016 – with some individual players earning as much as $6,000 per month.

Having seen the high levels of engagement from the Mad Skills Motocross 2 community, Gumbler worked with Turborilla to host its first World Championship at the beginning of 2017 with a prize pot of $20,000.

For Gumbler, the goal was simple as its Head of Esports, Simon Sunden explains:

ContributionsIndustryPR & Marketing

Six Ways Chinese Mobile Game Devs Can Improve Their Western PR Launches

April 3, 2017 — by Industry Contributions

cover-960x1358.jpg

By James Kaye, Director of Big Games Machine

Lots of attention is given to helping Western developers launch their games in China. Virtually every gaming conference will feature at least one talk on the topic. Yet, there is little focus the other way round. This is largely because Chinese developers will often use a Western publisher. For the few that decide to self-publish, they will often seek the help of an agency partner.

James Kaye is Director & Co-Founder at Big Ideas Machine

Over the past few years, we’ve worked with several Chinese game developers wanting to launch their games in the West. As specialists in gaming PR and marketing, this means we often see developers making the same common mistakes, time and time again.

If you’re a Chinese developer, a publisher or even PR who has never worked with Chinese game developers before, here are six core areas we think deserve your attention. If you’re not a Chinese developer, then many of these tips will still likely apply to you.

ContributionsIndustry

How Hollywood Has Influenced The Gaming Industry

March 28, 2017 — by Industry Contributions

ESL_Extreme_Masters-_Pro_Gaming_7818237238-960x638.jpg

By Mila Payton

A growing movement is pushing for Video Games to be classified as an art form, the same as music or movies. A medium for storytelling and cinematics that is on par, and sometimes better, with any Hollywood blockbuster in recent years. While movies have always been a “higher form of art” than games, this line is becoming increasingly blurred. In many ways, Hollywood gave rise to video games (in their modern form).

Without certain films, many genres of video game would not even exist. Without the cinematic, aesthetic and commercial movements that grew from the cinema, video games as they are now would be very different. Understanding these influences is key to understanding video games.

The Films That Defined Us

ContributionsIndustry

Ever Wanted to Experience the World of the “Whale”?

March 17, 2017 — by Industry Contributions

Baccarist-Image-2-cropped-960x543.jpg

By Sam Forrest, Director of Global Communications at KamaGames

In a high class, sophisticated casino in the 1960’s, Sylvia Trench sits at a Baccarat table. Luck is not on her side and so after losing 3 hands in a row, she decides to up the stakes. “I admire your courage Miss…” says the tuxedo wearing stranger across the table…“Trench, Sylvia Trench, I admire your luck… Mr…?” he lights a cigarette and replies with the line that will become synonymous around the world with, action, adventure, sophistication and cool…

“…Bond, James Bond”

In Sean Connery’s first appearance as Ian Fleming’s super spy James Bond in the 1962 film Dr. No, the movie opens with 007 playing Baccarat Chemin de fer. Chemin de fer was the original version of Baccarat dating back to when it was first introduce to France in the early 1400’s and was a favourite amongst French Royalty. The same version is still the most popular there today.

From French Royalty to the modern day “Whales” as they are known, Baccarat has always been a firm favourite of the serious player. In casino circles, a Whale would be a player that has a credit line of between $1,000,000 and $20,000,000 USD and often leaves the tables either millions of dollars up or millions of dollars down.

ContributionsIndustry

10 Ways to Kick Ass at Conventions

February 27, 2017 — by Chris Natsuume of Boomzap

1891558_10152003784357099_973822516_o-960x641.jpg
View from the Marriott Marque Hotel in San Francisco, California, photo by Emily Baker

Let’s face it, conferences aren’t cheap. Hotels, flights, dinners… even a small 3 day show is quickly hundreds, if not thousands of dollars. When you factor in lost time for travel and preparation… You’re going to want to maximize the value of that commitment.

For this article, I am focusing on B2B conventions, where you are mostly interacting with other companies in your sphere of influence. Consumer-based conventions require different skills and strategies, but much of this will still be meaningful.

ContributionsIndustry

Monetising Social – How Free Games Can Mean Big Business

February 25, 2017 — by Industry Contributions

online-casinos-960x640.jpg

By Ian Jones

Social gaming has been one of many fundamental shifts in online gambling in the last few years. Online casino operators in particular were quick to move on opportunities in social gaming, and the result was a new, pseudo-gambling form of gaming, where players could compete against friends within their online social networks, or just against other players more broadly in the style of arcade gaming. These games traditionally differed from gambling insofar as they didn’t pay any monetary return, leading some to question whether these games could really be described as gambling at all.

Game developers found workarounds, allowing players to pay for in-game advantage, or for extra chances to compete against their peers. But now, some operators are taking the business model to a whole new level, with alternative streams of revenue being generated in the process. But to what extent could this shape the social gaming environment in the months and years ahead?

ContributionsIndustryResearch

The Next Level of Game Analytics: Biometrics

February 22, 2017 — by Industry Contributions

Core-image-1-960x497.jpg

By Aleix Canals, Founder at Sekg

Video games certainly have evolved over the years and are different from one to another. However, there is one thing they have in common: the players. We all have a different experience while playing, as well as different emotions: frustration when losing, happiness to successfully finish a mission, angriness over an unfair or puzzling situation. Players all react differently during their gaming adventures, and it’s a major challenge to understand what makes the audience vibrate or, on the other hand, abandon the game. We wondered how to address this issue and be able to see what is on the other side of the screen; with the goal to create an engaging, long-term successful game, while understanding perfectly the audience’s expectations.

ContributionsDevelopmentIndustry

How to Become the Next Big Thing in Video Gaming

February 14, 2017 — by Industry Contributions

Entreprenuers-Guide-to-2017_Header-960x514.jpg

By Hiro Taylor, Founder of HeroPay

Take it from me, starting a business can be hard. There are hundreds of things to think about and while you’re thinking about those hundreds of things, another thousand or so will come to mind. Being an entrepreneur is really a 24/7 job and it can be a total roller coaster ride. You’ve secured funding: yay! You’ve missed your target client acquisition number: **tears**.

At HeroPay, we’ve created a platform that gives business owners the ability to compare different credit card processors. We’ve experienced many of the ups and downs, the flips and dips of starting a business, so now is the time for a road map of the awesome tools available to all types of entrepreneurs!

ContributionsIndustry

Keep Your Friends Close, and Your Enemies Away From the Nice China

January 3, 2017 — by Industry Contributions

featured-image-960x640.jpg

By Nicole Canovas, Creative Content Intern at Mega Cat Studios

I’m about to relay to you the story of one of the most vivid gaming memories I have. It’s a tale of suspense. It’s a take of betrayal. It’s a tale of teens. I can’t remember the year, but the game was Mario Party and the system was Nintendo64. I was maybe 18 at the time, my younger sister and our mutual best friend maybe 16. It’s our friend’s turn, and he lands on the coveted Star Space. Toad jumps up and down, asking if he would like to purchase a star for 20 coins. The rest seems to happen in slow motion.

My sister’s hand snaps out and hits the joystick on our friend’s controller down- right as he’s pressing “A”. I had never been so proud and terrified of my little sister at the same time. Our friend looks at her, slack jawed, as his character declines the star. It was completely silent for about a minute before all hell broke loose.

logo
SUPPORTED BY