ContributionsIndustryKyiv 2017Video Coverage

How to Accelerate Your Game Growth into 2020: A 360° View from Industry Experts

November 15, 2017 — by Industry Contributions


By Marina Sapunova, Marketing Content Manager, yellowHEAD

At Casual Connect Kyiv last month, yellowHEAD hosted an insightful panel titled “Accelerating Your Game Growth into 2020 with Key UA Techniques”. The participants were Javier Castro of Google, Jan Chichlowski of Vivid Games, and Alex Keselman of AppsFlyer.

During the panel, they discussed the future of user acquisition, the impact of app store optimization, the growing role of creatives, and the major changes that happened this year which will influence UA strategy in the future. They also touched on the constant challenge of rising CPIs and shared strategical approaches on how to overcome it and get set for growth moving forward into 2020.

The role of AI and machine-learning technologies with predictive algorithms were particularly in the spotlight of the conversation. A lot of insider information was shared by Google regarding Universal App Campaigns, how to adapt to the shift of all mobile app install campaigns coming together under one umbrella, and what to expect from this change.

It was a unique opportunity for the audience to get a 360° view of the industry and learn from the experts on how to overcome the current UA challenges, while seeking innovative ways to fuel app growth going into the near future.

For the full synopsis and video of the panel, please visit

Tel Aviv 2015Video Coverage

Yonatan Dotan: Creating ASO Best Practices | Casual Connect Video

November 18, 2015 — by Catherine Quinton

We see every tool as an opportunity to improve, grow, and deliver better results.' - Yonatan DotanClick To Tweet

App Store Monetization is a must but it is not always approached in the right way. In this talk from Casual Connect Tel Aviv, given by Yonatan Dotan, he covered the many things a company may be doing wrong and how to overcome them. “For those who aren’t believers yet, 63% all of users find applications through search. Despite that, 83% of apps are virtually invisible in search.” One way to address this is to eliminate keywords that no one would actually use to search for your game.” Get a qualified overview of the channel and process, hear best practices, and get answers to questions about optimization of the app store. Tune in to the talk below to get some worthwhile tips from the Vice President of inbound marketing at yellowHEAD.


Everything Mobile Game Developers Need to Know about App Store Optimization

September 15, 2015 — by Industry Contributions


Guest post by Dean Takahashi from VentureBeat. VentureBeat’s seventh annual gaming conference, GamesBeat is taking place at the Grand Hyatt Union Square on October 12 – 13 in San Francisco. The event will feature speakers from Oculus, Epic Games, Twitch, The Coca-Cola Company, Lionsgate, First Round Capital, and The Walt Disney Company. To learn more about GamesBeat and reserve your spot, click here.

As user acquisition costs soar, mobile-game developers are looking for alternatives to getting users. One of the best ways, and sometimes most overlooked, is obtaining users organically through app store optimization (ASO). This basically means that developers have to ensure that their keywords, their descriptions, their icons, and all their metadata makes their app easily discoverable amid a sea of a few million apps.