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Europe 2018Video Coverage

Brian Schwab: A More Intimate Connection to Technology | Casual Connect Video

October 13, 2018 — by Catherine Quinton

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I try to not only have a good idea, but to fully understand my audience as far as possible. - Brian…Click To Tweet

Mixed reality is the combination of the real world with digital content, allowing developers to bring games and interaction to the real world around you. This relatively new medium presents a number of unique challenges not normally faced by “normal” game AI. Because both the real world and the virtual world need to understand the other, AI and data parsing are huge areas for AI work. In a talk called Bringing Pixels To The World at Casual Connect Europe 2018 in London, Aleissia Laidacker, Interaction Director and Brian Schwab, Director of Interaction Lab at Magic Leap
discussed the ins and outs of mixed reality. This session explained the “what, why, and how” of mixed reality to develop truly immersive experiences. Instead of bringing you into the story [like screen games in MR] the digital objects are in our world, like Roger Rabbit. Tune in to the session below for more insights.

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Proudly Announcing the Indie Prize Winners at Casual Connect Eastern Europe 2018

October 4, 2018 — by Catherine Quinton

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The Indie Prize competition at Casual Connect Eastern Europe featured an exciting variety of games that displayed amazing innovative talent. With the judging now complete, Casual Connect announces the winners and nominees.

The award for Best Game Audio went to Awakening of Heroes, created by COFA Games from Serbia. Awakening of Heroes lets the player forge through minions to overcome other players and destroy their towers. But for weapons, players must choose between such items as ladles, chimney brushes and hair dryers. The ten minute matches have you exploring character skill sets and best combos as you fight to win.

Europe 2018Video Coverage

Aleksey Savchenko: Understanding the Needs of Developers | Casual Connect Video

September 26, 2018 — by Catherine Quinton

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Live your life so you have something to be proud of every day, then let it go and set higher goals. -…Click To Tweet

Are you ready to use Unreal Engine 4 for development in casual genres? Learn how to utilize this amazing tool in smart and effective ways. Tune in to a presentation by Aleksey Savchenko, a licensing manager at Epic Games, at Casual Connect Europe. This session, Unreal Engine 4: Perspectives for Casual, discussed smart and effective ways of using, including tips and tricks of the toolset, optimization and pipeline. Aleksey also concentrated on some specific hypothetical cases in HOG/HOPA genres to give a good example of what can be done with UE4 in this field.

Europe 2018Video Coverage

Yuli Zhao: Live Operation in Asian Markets | Casual Connect Video

September 24, 2018 — by Catherine Quinton

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Are you a game developer thinking about live operation in Asian markets? But you know Asian markets differ from each other. So what is the difference in game operation strategy between the different markets in China, Japan, Korea and South East Asia? These are crucial things to know, but it can be confusing especially if you are a western developer.

You could certainly benefit from the experience of Yuli Zhao, Senior Vice President of Corporate Development at YOOZOO INTERACTIVE. Yuli is in charge of game and IP licensing, global merger and acquisition deal sourcing and strategy cooperation, and lead game operation for the China and Japan market. At Casual Connect Europe 2018, Yuli presented the session How Operation Influences Game Performance the Asian Markets and What Western Developers Can Learn From It.

In this session Yuli discussed whether live operation is a strategy or a tactic as well as the differences between the various Asian markets in game operation strategy. She also described how the live operation philosophy is influencing western markets and what western developers need to learn from it. To understand more about live operation, be sure to watch this video of Yuli’s session.

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For Yuli’s session from Casual Connect Europe 2017 and more insights and career information, see this exclusive article.

Europe 2018Video Coverage

Bernard Kim: Increasing the Accessibility of Gaming | Casual Connect Video

September 20, 2018 — by Catherine Quinton

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Focus on what players want, but not too much or too excessively. - Bernard KimClick To Tweet

In an engaging Fireside chat at Casual Connect Europe with Steel Media’s Jon Jordan and Zynga President of Publishing Bernard Kim, discussed the growth of Zynga over the last year and what’s next for the company.  In FIRESIDE CHAT: The Evolution of Zynga and What’s Next, Jon and Bernard discussed growth in the increasingly competitive mobile games market and how a focus on live services, genre expansion and player engagement can fuel a company’s growth. “Our focus is always on players experiences and how to make them more engaging and enjoyable within our existing and upcoming games.” He also spoke about the importance of authenticity, especially regarding branded games, and games like CSR that have real cars in them. To hear more great quotes and insights, see the full session below.

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Vasiliy Sabirov: Making Games Better with Analytics

September 19, 2018 — by Catherine Quinton

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Vasiliy Sabirov is Lead Analyst at devtodev, a full-cycle analytics platform that helps developers to improve their games. Vasiliy has seven years of experience in game analytics and describes his transition to devtodev as smooth and effortless. He began as a business analyst, then worked in a B2B service for games. He followed that with working for a game development company and from there to devtodev.

Making Decisions That Mean Something

Vasiliy Sabirov is Lead Analyst for devtodev

Vasiliy’s work as Lead Analyst covers three major areas. The first is helping developers understand why analytics is so important to games and how analyzing their games can make them better. At devtodev, this has included writing books, hosting webinars and, most recently, launching a free online course in game analytics. Vasiliy also participates in international gamedev events as a guest speaker, something that involves a great deal of travel and offers opportunities to exchange ideas and opinions with other professionals.

His second major area of responsibility is creating and improving the devtodev platform. He generates ideas for reports that are useful for different game projects in different genres and that help developers understand the meaning behind the numbers in their games. And he is also responsible for analytics outsourcing for some of their clients.

Vasiliy describes, “It is really important for me to feel that my decisions mean something and influence something for the best. And the more things I can influence, the faster those decisions are implemented, the better. I’m getting all those things working at devtodev.”

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Meet the Indie Prize Serbia Entries from Eastern Europe

September 18, 2018 — by Catherine Quinton

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The entries for Casual Connect‘s Indie Prize coming from Eastern Europe will challenge players in many different ways. A game may explore fighting with weapons that include ladles, chimney brushes and hair dryers, while another requires players to cooperate in teams to reach their objective. A more serious game explores the stages of grief as a different game explores a network of universes and another leads players to rely on their sense of hearing to explore. Players will need to use quick reflexes, logical thinking, puzzle solving skills and more in these games.

Game Title: Cube
Developer: ColdCoffee
Platform: Android
Country: Turkey

In this game, you are trying to reach the key with Cube while avoiding the tricks and overcoming the traps. To do so, you must keep your head, remain calm and don’t rush. But eventually this won’t be enough; the path ahead will only be revealed when Cube rotates on its axis.

Europe 2018Video Coverage

Reko Ukko: Balancing Art and Business in Games | Casual Connect Video

September 18, 2018 — by Catherine Quinton

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As long as there's creativity involved, I'm happy. - Reko UkkoClick To Tweet

In a highly competitive industry, Best Fiends has managed to grow its mobile entertainment franchise into a $100 million brand. In a talk at Casual Connect Europe entitled How to Leverage Game Design to Sustain Brand Awareness, Reko Ukko, VP of Game Design at Seriously, shared his insights on how to successfully grow an audience and increase engagement through storytelling, new feature updates and holiday themed events.

Europe 2018Video Coverage

Andrey Kuznetsov: Constantly Looking for Opportunities and Innovation | Casual Connect Video

September 17, 2018 — by Catherine Quinton

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We have to be at the top of our game every day. - Andrey KuznetsovClick To Tweet

The social casino genre is one of the highest-earning and most fiercely competitive areas of the mobile gaming market. KamaGames’ CEO, Andrey Kuznetsov provided a number of key learnings, successes and challenges that contributed to the company achieving significant growth in market share, gross revenue and also reaching the 100 million player milestone in early 2018. All of this was shared in Andrey’s lecture at Casual Connect Europe. They also talked about the various innovative approaches KamaGames has taken to increase a number of key performance indicators across the entire product portfolio.

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Introducing the Indie Prize Serbia Participants From Latin America and Asia

September 16, 2018 — by Catherine Quinton

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There are two entries for Indie Prize at Casual Connect Eastern Europe 2018, both from Brazil. One is a turn-based RPG, using imagination to explore the galaxy. The other is a side-scrolling platformer based on the medieval world.

Game Title: Galaxy of Pen & Paper
Developer: Behold Studios
Platform: iOS, Android, Desktop Win, Desktop Mac
Country: Brazil

Galaxy of Pen & Paper is a turn-based role playing game. It takes place in 1999 with a group of players rolling dice as the take their turns. You create your own RPG party and Game Master as players use their imaginations to explore distant aliens, fight aliens and save the galaxy, in the era of dial-up internet and floppy disks.

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