Growing Strong at Tel Aviv

October 26, 2016 — by David Radd


All companies have to start out somewhere, and whether you’re a new start-up or an established developer looking to expand, you can benefit from the Growth Track at Casual Connect Tel Aviv. Find out more about ways to get funding and distribution across Growth’s various sessions, starting with Stanislav Sychenkov, Head of Publisher Relations at Mail.RU Group in the morning and Michal Skurnik, Game Designer at Mohican Lab in the afternoon.

Fishing for Whales

There are certain customers, sometimes called whales, that generate a majority of the revenue for apps. Mike Hines, Developer Evangelist at Amazon, will share the company’s insights into who these “power users” are and how you can they be cultivated and engaged in the proper ways in the session ‘Understanding Your Power Users and Fostering More’.

In order to get the most out of advertising revenue, it’s important to understand the analytics that are at the core. Charles Manning, Founder and CEO of Kochava, will look at the ways to improve ROI in digital marketing in the session, The Hidden Truth Inside Your Data: Leveraging Dynamic Campaign Management to Expose Fraud, Strong Influencers and Maximum ROAS.

Cracking the Black Box

Also touching on the theme of ads is the panel focusing on the trends of large public companies like Zynga and Glu, who have more than a quarter of their revenue from ads. The panel with Yaniv Nizan, CEO and Co-founder of SOOMLA, Guy Tomer, Chief Marketing and Business Development Officer for TabTale, Niko Vuori, Co-founder and COO of Rocket Games, Fernando Pernica, Senior Manager of Monetization and Publisher Growth at AdColony, Efrat Levitzky Krakover, VP Media at Matomy Media Group led by moderator Lior Shiff, founder of Games Growth Partners, will talk about the multitude of different things being tracked in What’s Inside the Advertising Black Box? Tips from Data Driven Publishers Who Monetize with Ads.

The other panel in the growth track will tackle the tricky subject of Intellectual Property and mobile/social games. Appearing at the panel will be Devin Radford, VP of Mobile at Fox Digital Entertainment, Caglar Eger, Expert of Business Development at Goodgame Studio and Sam Glassenberg, CEO of Playtech Casual Games. Henry Lowenfels, Vice President of Business Development at Scopely will moderate the panel.

Reach for the Right Market

One of the biggest areas to seek growth is in China, but it’s a challenging market to try and penetrate. Shlomo Freund, founder of, will talk about the current state of the market and how to approach it in the session Conquering the Chinese App Market – Challenges and Solutions.


It’s important to realize, whether entering a new market or a new social media platform, thinking outside the box is a huge component to success. Shay Gabay, Business Development Manager at Bidalgo will talk about how to engage Instagram users in the session When Creativity Meets Technology – How to Unleash UA Potential on Instagram.

Grow Yourself and Your Company

Those who can’t wait to grow their business should attend Casual Connect Tel Aviv on November 1-3. A range of social and mobile gaming sessions will be offered over several tracks in addition to the Growth Track with organized networking opportunities for those interested. More information about Growth and the other tracks is available at



Look Inside the Industry at Casual Connect Tel Aviv

October 25, 2016 — by David Radd


industry-iconWhen seeking knowledge on a particular subject, like social/mobile gaming, it’s best to consult with the people who have already been there and achieved success. With the Industry Insights track at Casual Connect Tel Aviv, top people in the games industry will share their knowledge about regional and global strategies, lead off by Playful Shark founder Goldy G.

Asian Insights

Sessions will get underway with Baris Ozistek, CEO of Netmarble EMEA, who will talk about some takeaways from launching products in multiple Asian markets. In the session, ‘Learning to Succeed in Asia with Netmarble Case Studies’ they’ll detail what works and what doesn’t when localizing a game in the territory.


iOS vs. Android: First Time Developers Edition

October 25, 2016 — by Industry Contributions


by Cherie Wicks of SocialMonsters

As a first time app developer, you must make a decision of which operating system you first learn to develop for. iOS and Android phones have considerable differences in system requirements and hardware in addition to a host of other specifications. If you’re curious which platform you should develop for first, here’s a beginners guide to app development on both of these operating systems.

Don’t Say Both

When you have an original app idea, you may be tempted to try and develop the app for both platforms at the same time. However, when you first start out, one platform is difficult enough. Don’t overload yourself with ambition. Instead, look at the app you have in mind and take a couple factors into consideration.


Cordoba Leading Argentina to Strengthen Their Position in LATAM Video Game Industry

October 25, 2016 — by Industry Contributions



After a lot of hard work, the new law “Ley audiovisual” was approved by the legislature in Cordoba, Argentina. What does it mean? Why should you care about it?

Well, first let’s talk about the law itself: to clarify, it’s not a law that helps only video games, but any audiovisual production, but since we like videogames… let’s talk about what it does for the video game industry!


Dig Down in Design & Development at Casual Connect Tel Aviv

October 24, 2016 — by David Radd


Game design is an art, along with being hugely technical – it’s demanding on both its creators and players. The Design & Development track at Casual Connect Tel Aviv will deal with the blood, sweat and tears that goes into creating games. The track will be launch with Jonathan Boltax, VP Business Development at TransGaming in the morning, followed up by Tapcore COO Dmitry Shkolnikov in the afternoon.


Making Free-to-Play Work

Free-to-play is the distribution system of choice for many modern developers, with ad monetization becoming an important part of the way they generate revenue. Eric Seufert, partner at Heracles Media will talk about video advertising and how mobile ads can use them well in the session Ad Monetization Design Patterns in Free-to-Play Games.

USA 2016Video Coverage

Jeet Niyogi: Going All-In on World Series of Poker | Casual Connect Video

October 24, 2016 — by David Radd

If you have brand equity - it gives you organic searches. - Jeet NiyogiClick To Tweet

Playtika’s Marketing Director Jeet Niyogi calls it a motivating challenge to be responsible for growing their user base across the globe, and has succeeded through smart marketing, app store optimization, leveraging brand equity, and most importantly by having a great product to market. 

“There is no denying the fact that if you have a well-known brand the marketing team has a leg up, but at the end of the day the game has to keep delivering new and varied aha moments for the players to keep coming back.” In a Casual Connect USA panel Jeet and professionals from GSN Games, Murka and AdColony discussed the five most important trends app install marketers need to know right now about acquiring users and growing their apps.

Game DevelopmentPostmortem

The Shattering: Making, Not Talking!

October 24, 2016 — by Industry Contributions


Bla Bla Games is a small yet proud indie team of two people: Vlad Kryvoborodov and Sergey Smirnov, who met each other while working at Now, separated by more than 2.000 kilometers, guys are on their way of shipping The Shattering globally. Vlad is happy to share their story below.

Bla bla bla, yeah we are!

A prototype conceived in the kitchen during a lunch break.

I believe that miracles happen in kitchens. Why, you will ask? Well, my wife Nushka started one of the biggest fire festivals in the world (Kiev Fire Fest) just chatting with friends and drinking tea in her kitchen 10 years ago. Same happened to me and Sergey. We were talking and going mad with some game ideas just on a lunch break at the kitchen, and a month later we had our prototype up and running. We called it The Shattering and people enjoyed it.


USA Indie Developers Joining in at Indie Prize Competition

October 23, 2016 — by Yuliya Moshkaryova


The international Indie Prize showcase for independent developers will take place on Nov 1-3, 2016 in Tel Aviv. Sixty games from 21 countries were provided with Indie Prize scholarship by Casual Connect and will be showcased at Habima Square during three days from 9 AM to 5 PM.

Two awards winning games: Slime-san and Planet Diver will come from over the sea to represent USA at the international Indie Prize showcase in Tel Aviv!

Official selection for the GOOGLE Playcrafting Event in New York and official Selection of the Indie Arena Booth at Gamescom in Cologne!


Eight Ukrainian Indies Will Compete at Indie Prize Tel Aviv

October 22, 2016 — by Yuliya Moshkaryova


The international Indie Prize showcase for independent developers will take place on Nov 1-3, 2016 in Tel Aviv. Sixty games from 21 countries were provided with Indie Prize scholarship by Casual Connect and will be showcased at Habima Square during three days from 9 AM to 5 PM.

Eight games from Ukrainian developers were selected and provided with a scholarship to attend Casual Connect and showcase their games at the international Indie Prize showcase in Tel Aviv.