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Europe 2018Video Coverage

Teut Weidemann: Conversion and ARPPU in Your F2P Game | Casual Connect Video

August 16, 2018 — by Catherine Quinton

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Teut Weidemann speaking at Casual Connect Europe in London

Are you a game developer who has decided to use the free-to-play business model? Then, no matter how exciting your game, you must find ways to make it profitable if you are to continue in business. How will you convert the users into paying users? Then how will you convince those paying users to continue spending in your game? These are difficult but absolutely essential challenges. There is no better person to advise you than Teut Weidemann.

Teut Weidemann is the F2P Consultant at I Teut You So. As a senior online games specialist, he consults with companies in the F2P space, sharing the knowledge he gained working in games since the 1980s and shipping over 100 titles on multiple platforms. He was part of the team that created the browser game of the year, The Settlers Online.

At Casual Connect Europe 2018, Teut gave the session titled Raising ARPPU and Conversion in Your F2P Game. In it he used examples from dozens of different games in best practices for raising ARPPU and conversion: the most difficult problem. Once past this hurdle, raising ARPPU is a little easier, but still tricky. You must always be aware of the fact that players want value for the money they spend in the game.

To learn more about how you can keep your game profitable while providing the value players want, be sure to watch the video of this session.

To read more about Teut including some more of his wisdom from Casual Connect Europe 2017 which took place in Berlin, see this exclusive article.

Europe 2018Video Coverage

Richard Bartle: Games Are a Force for Good | Casual Connect Video

August 15, 2018 — by Catherine Quinton

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Games are a force for good, and the more know how to design them, the better games will be. - Richard…Click To Tweet

The idea of Artificial Intelligence is a hot topic for many but for game developers in particular. Enjoy this non-technical presentation which draws on recent work by a Professor at Essex University, Dr Richard Bartle. At his presentation AI for Games and AI for Gamers at Casual Connect Europe, he outlined how AI can help game development right now as well as how it will be able to help and/or hinder it in the near future. “A must read when learning AI technology is Yannakalis & Togelius: Artificial Intelligence and Games”, he recommended. Tune in for highlights on: testing game balance, prediction of player experiences, rapid testing AI opponents, data mining, story generation and automatic game creation.

Europe 2018Video Coverage

Hyper Casual Games: A Monumental Shakeup | Casual Connect Video

August 14, 2018 — by Catherine Quinton

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Hyper Casual, the latest genre of mobile gaming, has caused a monumental shakeup in the app stores in the past year. But what exactly makes a game hyper-casual and why has this genre been seeing such success? How do we expect hyper-casual games to evolve? And, most important, what can strategies can you learn from the developers of hyper-casual games?

If these are questions that concern you, there was a session at Casual Connect Europe 2018 that offered some answers. This was a panel session, The Ascension of Hyper Casual Games, that brought together experts in the field to discuss all aspects of this new genre. These are the participants on the panel:

PANEL: The Ascension of Hyper Casual Games at Casual Connect Europe in London

Eren Yanik, Chief Revenue Officer at Gram Games. Eren is responsible for both ad and IAP monetization, overseeing Gram’s ad business and the shift of the focus on IAP. Previously, Eren was a management consultant with McKinsey and ran projects in the US, Middle East and Europe.

Hugo Peyron, Head of Creation at Voodoo. Hugo co-founded publishing at Voodoo and has helped it grow to the number one ultra-casual game publisher in the world. As Head of Creation he is involved in the company’s reflexion on continuously creating the best performing games possible.

Nimrod Klinger, Senior User Acquisition Manager at TabTale. Nimrod, as a mobile growth expert, is responsible for managing the growth of more than fifty of TabTale’s games, including its greatest hit, Run, Sausage, Run. Nimrod is in charge of the entire conversion funnel, including briefing creative teams, managing channels and campaigns, until the final conversion, getting in and staying in the app store’s top charts.

The panel was moderated by Carl Livie, Senior Manager, Business Development at AppLovin. AppLovin is a comprehensive platform that helps developers of all sizes finance, market and expand their businesses. Carl leads the European Business Development team and is responsible for helping European publishing partners scale their ad revenue. As an avid gamer with a BA degree in Arabic, Carl has the perfect attributes for a career in performance marketing.

To learn more about hyper-casual games and the strategies you can take from them, be sure to watch the video of The Ascension of Hyper Casual Games.

Contributions

Key Insights Learned from the Social Casino Track at Casual Connect Europe

August 13, 2018 — by Industry Contributions

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By Merav Katz Gershuni, Head of Growth, yellowHEAD

yellowHEAD staff had the opportunity to emcee the Social Casino track at Casual Connect Europe in London, where some of the social casino industry’s best and brightest came together to help you get the most out of your gaming apps. yellowHEAD’s Merav Katz Gershuni and Marina
Sapunova compiled information from the event that can help you navigate the waters of this
competitive vertical, from little things that you can do to boost your game growth, to common
mistakes that may inhibit your success.

We heard from seasoned directors, supervisors and CEOs with years of experience at leading
brands in the gaming industry, including Product Madness, The Stars Group, KamaGames and
Whow Games. They shared key insights about different areas of the field – from creative to legal
to data science and more! Among the lessons shared, the experts discussed best practices
from real money casino that can be applied in social casino, maximizing performance with game
economy prediction, common mistakes made at different stages of a game’s lifecycle, effective
creative team management, successful A/B testing of creatives, revenue growth success
stories, localization, gaming vs. gambling, and virality.

It was a great opportunity to learn from real experiences gained through tried and true strategies
or failed attempts. For more on optimizing your games in the social casino space, read the full
synopsis at yellowHEAD.

Europe 2018Video Coverage

Lloyd Melnick: Bringing RMG and Social Casino Together | Casual Connect Video

July 20, 2018 — by Catherine Quinton

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Zynga effectively invented game product management and have made it into an art. - Lloyd MelnickClick To Tweet

As one of the most consistent and profitable areas of mobile gaming, social casino’s success has led to some complacency in the industry. By this, we see less innovation. In a talk at Casual Connect Europe called Lessons from Real Money Casino: How Game Developers Can Apply Best Practices from the Casino Industry to Maximize LTV in All Games, Lloyd Melnick (Director of StarsPlay at The Stars Group) provided strategies and tactics to help developers overcome and succeed in social casino and other genres of games.

Europe 2018Video Coverage

Vicens Marti: Focus on Strategy, Business Development and Investor Relations | Casual Connect Video

July 17, 2018 — by Catherine Quinton

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Challenges are always ongoing & I am having fun trying to overcome them with my team. - Vicens…Click To Tweet

As President of Tangelo Games, Vicens Marti treated the audience at Casual Connect Europe in London about how to make a successful merger or acquisition between two related but different businesses. He spoke of the various parts on how to identify the synergies between the two companies. This included how to bridge different cultures and identities and set up and keep a correct balance of power. This launches the need to make a strategically based plan to support an effective brand migration and other important aspects. See the full presentation entitled Top Tips on How to Ensure a Successful Merger or Acquisition Between Two Related but Different Businesses Within the Social Casino Industry to learn more.

Europe 2018Video Coverage

Tim Shepherd: Using Social Science in Games | Casual Connect Video

July 16, 2018 — by Catherine Quinton

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Not all great ideas are quite as interesting the next day. - Tim ShepherdClick To Tweet

In 2017, the team at Wooga began an 18 month long journey to ‘bring Diamond Dash back from the dead’. The game did quite well but ended up being retired in 2015 as the market changed. Learn from Senior Product Manager at Wooga Tim Shepherd as he tells the story of resurrecting a 7 year old game. Join Tim for his talk entitled Bringing a 7 Year Old Game Back to Life at Casual Connect Europe 2018 in London.

ContributionsDevelopmentExclusive Interviews

Behind the Title: An Interview with Olga Khomenko, Co-Founder and COO at PlayToMax

July 12, 2018 — by Marina Sapunova

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In this interview, yellowHEAD’s Marina Sapunova speaks with Olga Khomenko about her life as a drummer in an indie band, what exotic places she wants to visit and why she loves playing board games.

Marina: Hi Olga! So we are at Casual Connect Kyiv. Could you please share with us what you do?

Olga: First of all, I want to say that I’m so excited that Casual Connect is back at Kyiv because it’s my native city and I adore it. A lot of new people come to your city and see how cool and beautiful it is. I work at PlayToMax and we create HMTL 5 games. We develop our own games, as well as provide outsourcing services. And I’m also here at the conference together with my friend – he’s an indie developer who’s working on his own game and I’m helping him, so please vote for him.

Marina: Sure! I still haven’t voted so I will do it. Are you a gamer?

Olga: Yes, I am.

Marina: What kind of games do you play?

Europe 2018Video Coverage

Baris Ozistek and Turning Your Idea into a Successful Game | Casual Connect Video

July 11, 2018 — by Catherine Quinton

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Are you someone with an idea that you believe could be a successful game? Do you plan to create your own indie game studio? Unfortunately, no matter how great the idea is, it takes more to turn it into a success; you need to know you can get from here to there. You will have to figure out what you have to do to make it happen.

Baris Ozistek has the experience to help you make the crucial decisions that will help you succeed. Baris is the CEO of Netmarble EMEA and a board member of StartersHub. He has also been President of Turkish Digital Games Federation and a board member of Turkish Informatics Foundation.

Baris Ozistek at Casual Connect Europe 2018

StartersHub, one of the largest venture building funds in Turky and the Middle East, focuses on areas such as gaming, IoT, digital content and fintech. At Baris’ session at Casual Connect Europe, he shared some of the things they have learned from investing in forty-one very early stage startups in the past 2½ years. If you would like to find out more from Baris with insights into what you need to do to succeed as an indie game developer, watch the video of this session Learnings from StartersHub: From Ideas to Successful Games at Casual Connect Europe 2018 in London.

For more about Baris’ insights and career, see this exclusive article.

Europe 2018Video Coverage

In-App Header Bidding and Why with Natalie Portier | Casual Connect Video

July 10, 2018 — by Catherine Quinton

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What is happening with monetizing today? What do you need to know to successfully monetize into the future? These are questions that are crucial for everyone in the game industry. Natalie Portier offers the information and solutions that can make the difference to your business.

Natalie is the Chief Operating Officer at ad mediation company Appodeal and has been with the company from the beginning. Innovations and quality game development are Natalie’s passions as they implement their ten years of experience in business operations and tech development.

Currently, everyone is interested in in-app header bidding, the next big thing in mobile development. Appodeal is now implementing this solution, providing closer access the actual highest price per impression for publishers and making it available to all Appodeal clients. At the Casual Connect session Mobile Advertising is Evolving: What You Need to Know to Monetize in 2018 and Beyond, Natalie explained more about this technology and why you should care about it, as well as shared the first industry results of in-app header bidding. You can learn more about this trend by watching the video of the full session from Casual Connect Europe 2018.

For more about Natalie and her career, please see this exclusive article.

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