Panelists Alex Mendelev (Advisor with DoubleJump Games), Dave Rohrl (CEO & Founder of Mobile Game Doctor), Konrad Stanczak (Promotions Specialist at Power Up Game Studio) discussed finding balance between gameplay and monetization at Casual Connect Kyiv 2017. The panel Designing for Revenue – It’s Not All Fun and Games was moderated by Tapdaq’s VP of Business Development Chris Lefebvre. Together, they shared their experience which varied from industry veterans to newly published indies.
With over 50 million downloads and having been #1 in App Store general ranking in over 40 countries for multiple apps, appChocolate shared their story at Casual Account Kyiv. Emmanuel Carraud, CEO and Co-founder of appChocolate also shared practical tips on how to launch successfully mobile games for independent studios and indie developers including KPIs, localization, ASO, analytics, PR, monetization, user acquisition, App Store ranking on iOS and Android. Listen to the full lecture entitled How to Make Your Next Game Go BIG below.
Join Michael Haberl, Founder and CEO of Xendex, at Casual Connect Kyiv 2017 as he described the dozens of smaller stores out there for apps and encouraged developers to think outside of the box. These small stores offer mobile games as premium products or via subscriptions. There truly is success to be found in such niches. Michael’s presentation takes a closer look at these alternative app stores and markets, the players in there, business models and how developers can access them.
By Arno Copley
Solution Consultant Alexander Shlygin for Unity spoke at Casual Connect Kyiv 2017 about Timeline and Cinemachine by Unity. These features include: post processing stack, analytis event tracker, totally new features for artists, numerous improvements in animation and more! In the talk entitled Unity 2017 and Beyond, Alexander provided an overview of all key features and improvements of the current Unity version. Get insights on what’s next with Unity by tuning in to the full session below.
Keren Yehiel is a Client Development Manager at Bidalgo where she manages SaaS clients. Bidalgo is an official marketing partner of Facebook, Google, Snapchat and Pinterest. Keren came to Bidalgo from the marketing industry. She was looking for work in a market-leading company that offered the opportunity to develop personally and professionally. At Casual Connect Kyiv, Keren discussed the seven commandments for social casino creative.
Each medium has its own unique traits that allow for creating really strong emotional bonds between the consumer and the work of art. In games that’s interactivity – controls and mechanics. At Casual Connect Kyiv, a Game Designer at Ubisoft by the name of Stanislav Costiuc talked about the unique traits games can use to elicit feelings, emotions, and create strong bonds with players. Hear his full lecture entitled Show, Don’t Tell? Play, Don’t Show! below.
Macy Mills is a business development specialist focused on the gaming industry. Currently, she works with game publishers who are interested in scaling their user base with influencer marketing. Before GameInfluencer, she was the VP of Strategy and Business Development at Hitcents, creators of The Godfather: Family Dynasty, Draw a Stickman, and Hanx Writer. At Casual Connect Kyiv, Macy spoke about different, unorthodox approaches to influencer marketing.
By Marina Sapunova, Marketing Content Manager, yellowHEAD
At Casual Connect Kyiv last month, yellowHEAD hosted an insightful panel titled “Accelerating Your Game Growth into 2020 with Key UA Techniques”. The participants were Javier Castro of Google, Jan Chichlowski of Vivid Games, and Alex Keselman of AppsFlyer.
During the panel, they discussed the future of user acquisition, the impact of app store optimization, the growing role of creatives, and the major changes that happened this year which will influence UA strategy in the future. They also touched on the constant challenge of rising CPIs and shared strategical approaches on how to overcome it and get set for growth moving forward into 2020.
The role of AI and machine-learning technologies with predictive algorithms were particularly in the spotlight of the conversation. A lot of insider information was shared by Google regarding Universal App Campaigns, how to adapt to the shift of all mobile app install campaigns coming together under one umbrella, and what to expect from this change.
It was a unique opportunity for the audience to get a 360° view of the industry and learn from the experts on how to overcome the current UA challenges, while seeking innovative ways to fuel app growth going into the near future.
For the full synopsis and video of the panel, please visit https://yellowheadinc.com/blog/accelerate-your-game-growth-into-2020/.