PR & Marketing

Bethesda’s Pete Hines on his PR philosophies, finding the right people and how sincerity sells.

October 19, 2010 — by Vlad Micu


Celebrating 11 years of hard work at one of the fastest growing publishers in the game industry this month, Pete Hines, Bethesda’s vice president and head of PR and marketing, has grown his solo operation into a globally operating department. Right before diving into the recent launch of Fallout: New Vegas, Hines took the time to share his stories on building his team, his own philosophies on PR and how a genuine approach can sell more copies.


Inxile Entertainment’s Matt Findley on Hunted: The Demon’s Forge and taking the next step in co-op games

September 8, 2010 — by Vlad Micu


Bethesda’s current game line-up is currently sporting quite some post-apocalyptic scenarios and big guns, with one exception. Inxile Entertainment’s Hunted: The Demon’s Forge not only sticks out because of its lush fantasy setting, but the fact that it is part of the rare kind of AAA titles that has a development team driven, if not obsessed, with offering a new grade of quality and richness in co-op gameplay.


Obsidian’s Josh Sawyer on Fallout: New Vegas, the Van Buren legacy and learning from mods

September 8, 2010 — by Vlad Micu


“I’d always wanted to work on a Fallout game ever since I got in the industry,” Obsidian Entertainment’s project director Josh Sawyer admits at the start of our interview. Having worked at BlackIsle during the development of the canceled Fallout ‘Van Buren’ project and having his own shared of canceled projects in the past, Sawyer was rather ‘cautiously’ optimistic about starting on the standalone game Fallout: New Vegas. Now that the game is almost ready for final submission, Sawyer took the time at gamescom to talk with us about his work behind this newest addition to the Fallout franchise.