2016 proved to be a fruitful year for Vungle, with the company reaching new milestones this last year. They are now the trusted ad platform for more than 25,000 mobile apps and serve two billion video views monthly on over 560 million devices across the globe. The company was consistently ranked No. 1 for cross-platform user retention – surpassing even Facebook and Google with gaming apps on iOS and Android in an AppsFlyer Performance Index Report.

How did these accomplishments come about? Here is a quick look at some of the key takeaways from Vungle’s successes.