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EventsIndustry

yellowHEAD to provide key UA insights at Casual Connect USA

July 14, 2017 — by Casey Rock

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yellowHEAD will be on hand at Casual Connect USA this August in Seattle to provide developers and publishers with valuable insights on UA, ASO, SEO, and more. The company has a long and storied relationship with the conference, including recently at February’s European show where yellowHEAD Head of ASO Sagi Dekel discussed effective ASO strategies. At Casual Connect USA, Head of Social Ori Meiry will join a panel of experts on user acquisition and retention – where he will discuss yellowHEAD’s unique approaches to these topics and how they’ve helped others meet their marketing goals and grow their business.

The company also often hosts a booth at Casual Connect conferences – and Casual Connect USA will be no different. yellowHEAD Head of Growth Merav Katz Gershuni notes that it provides a dedicated space to meet game developers and publishers and discuss ways to help them succeed in their advertising and UA goals. “We’re also looking forward to meeting our clients and friends, catching up on their new games, and raising a glass or two to our fruitful cooperation,” Merav says of Casual Connect USA.

EventsIndustryNews

Casual Connect USA: A Place For Casino & Non-Casino Gaming Alike

June 21, 2017 — by Casey Rock

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Computer Games Association will be hosting three days of high-profile casino-oriented content at its upcoming Casual Connect USA conference this August 1-3 at Benaroya Hall in Seattle. The conference has hosted tracks dedicated to online and mobile social casino and real money gaming for years – and this show will be no different, showcasing big names from various different areas in the casino industry during its casino track. However, the track will also feature content important to non-casino game developers as well – especially in regards to a new emerging market: land-based casinos.

EventsIndustry

Esports, Vsports, Skill Games: Why Casinos Need Non-Casino Game Devs

May 27, 2017 — by Casey Rock

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“The casino industry doesn’t have the depth of knowledge on who their future consumer is.” Those were the words spoken by Rahul Sood of Unikrn during GiGse 2017 in San Diego last month. Indeed, a major focus of the three-day casino gaming industry event surrounded video gamers instead of traditional slots and table-game players – showing that the door is open to a new and lucrative market for non-casino game developers.

Skill-Based Games

In one panel, experts from UNLV’s Center for Gaming Innovation, GameCo, Rover Strategic Advisors, Zeal Networks, and Guru Games, barely touched on traditional casino fare and focused entirely on how to merge skill-based games with gambling.

GameCo’s Blaine Graboyes noted that the average gamer is 35 years old and is looking for VIP experiences that the casino industry is adept at – but with a video gaming slant. “I’ve been producing games for over 20 years and there’s just a level of interactivity and engagement that isn’t available in slot games.”

EventsIndustry

Alternative Markets: Out-of-Home Applications for VR Gaming

April 30, 2017 — by Casey Rock

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While GiGse touched on virtual reality’s place in the casino industry last year, this year it was a major focus. In its Day 2 opening lecture, KWP Limited Director Kevin Williams dove into VR gaming and what it could mean for the casino industry.

Kevin comes from the digital out-of-home entertainment (DOE) industry which, historically, has not overlapped much with the casino industry – although the two industries have sometimes competed for customers. However, with consumer trends toward entertainment shifting, the two industries have recently started working together. Kevin noted, for instance, that people are beginning to see casinos as experience destinations instead of gaming centers.

Alternative Markets

Kevin brought his experiences with VR from the DOE industry to share with those at GiGse who might be mulling VR setups in their casinos – listing various ways VR is already being used. He noted that many places are looking to VR to supplement their current entertainment options or provide something new for guests.

EventsIndustry

Casual Connect Asia to Host Major Players in Social Gaming

April 18, 2017 — by Casey Rock

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Some of social gaming’s major players will be on hand at Casual Connect Asia this May to discuss success, failure, and the industry at large. Executives from PlayStudios Asia, KamaGames, Huuuge Games, Murka, and more will speak on topics ranging from social casino content to skill-based tournaments.

At a glance

The Social Gaming track takes place on Day 2 of the conference and will kick off with a fireside chat with KamaGames. Chief Marketing and Commercial Officer of KamaGames Daniel Kashti will discuss the social casino industry at large and KamaGames’ strategy within that – as well as discuss the influence of genres such as MMOs and RPGs on the social casino ecosystem and the introduction of meta-games designed to attract the mainstream gamer.

Speakers such as Murka VP of Strategy Mark Beck and Huuuge Games Chairman Wibe Wagemans will discuss innovation and user acquisition in social casino while GameDesire VP Maciej Mroz will talk about different approaches to revenue for free-to-play (F2P) games. PlayStudios Asia Managing Director John Lin will discuss the APAC social games market and whether it is worth diving into for companies.

EventsIndustryNews

GiGse 2017 Looks Toward Next Generation in Casino Gaming

April 17, 2017 — by Casey Rock

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When GiGse 2017 touches down in San Diego later this April, it will be with an unflinching eye toward the future. While there will be a variety of topics discussed at the conference – virtual reality, social casino, skill-based games, esports, mobile integration, and more – all of it will focus around the next generation of casino gaming: The good, the bad, and the ugly.

EventsIndustry

Casual Connect Announces Major Changes to Conference Rotation

March 17, 2017 — by Casey Rock

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The Casual Connect game development conferences are about to get even more accessible for professional developers everywhere. The conference’s parent organization, Casual Games Association (CGA), recently announced that they will begin rotating where their conferences take place in order to provide people in different regions with new opportunities to participate in the no.1 casual games development conference in the world.

EventsIndustryStudio SpotlightStudios

Storm In A Teacup Works to Put Italy on the Map

February 28, 2017 — by Casey Rock

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In a world full of competition and business, Storm In A Teacup subscribes to a very unique philosophy: There are no competitors or clients, only friends. This mindset has seen them through the last few years, since their founding in 2013, and guided their growth.

The studio was founded by Carlo Ivo Alimo Bianchi – who has worked for many major gaming companies across the world. However, despite his career success, he ultimately decided to come back to Italy to fund his own gaming company. Along with him, he brought many ideas he’d developed and seen during his time in other gaming jobs.

Lantern 1
Lantern is Storm In A Teacup’s latest game.
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