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Steampunker: How Visual Tools Helped an Amateur Make a Game

August 11, 2015 — by Industry Contributions


Amateur – a person who engages in a study, sport, or other activity for pleasure rather than for financial benefit or professional reasons. Compare professional. First things first. Let’s start with who I am, to provide enough background for what is to follow”, says Mariusz Szypura, the creative director of the Telehorse studio, as he shares the story of Steampunker.

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JELLIES!: Developers’ Team Gathered Through Instagram

March 4, 2015 — by Industry Contributions


52 Hertz Whale are 3 guys from Nizhny Novgorod, Russia. They were once working at the same local IT company and decided to create an indie game together. Inspired by titles like Limbo, Badland and Ridiculous Fishing, these developers tried to create something unique and gorgeous, and they got it. JELLIES!, a color-matching arcade game. “It has a great simple design, unique entertaining gameplay and awesome little wicked jellies”, says Mikhail Shagin, the co-founder and developer in 52 Hertz Whale, as he shares the story of the game.

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Puppet Punch: The High-Quality Game From India

February 17, 2015 — by Industry Contributions


Mech Mocha Game Studios is a videogame startup based in India. Founded by Mohit Rangaraju (Chief Mech) and Arpita Kapoor (Chief Mocha), Mech Mocha was part of iAccelerator 2013 batch. They are also proud alums of Chartboost University. Mech Mocha’’s co-founder Arpita was awarded “Most prominent Female Indie” by Casual Games Association and both founders are past IGDA Scholars. Mohit shares the story of their freshly released game, Puppet Punch.

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The Terminal 2: A Realistic Airport Simulator For Those Who Like The Theme

December 18, 2014 — by Industry Contributions


FrameLineNetwork is a mobile app development studio founded in 2012 in Budapest, Hungary. The team calls the company their  professional „cave-dev-laboratory”, where they are designing games available in more than 150 countries globally on most major platforms from PC to mobile. Their most famous game series is The Terminal Game featuring The Terminal 2 that FrameLineNetwork had the biggest success with as for now. The company’s CEO Attila Kilian shares the story of this airport management game.

A Realistic Airport Simulator For the Fans

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Own Kingdom: A Game Remake that Built the Team

September 22, 2014 — by Mariia Lototska


In July 2011, Eldwin Viriya took a leave of his job as a lecturer of basic algorithm and data structure for a semester to take a GRE test for the master’s degree. Having passed it successfully, Eldwin discovered he had a lot of free time. He decided to use this time for self-development and made DragManArds in 1.5 months. This Flash game really sparks the light of game development spirit in its author. Later, his company, Own Games, created DragManArds’ remake Own Kingdom, a fantasy medieval strategy game where you need to protect the kingdom from waves of monsters. He describes it as an experience of tower defense games with a taste of war games.

Get the Taste of Making Games

When I first created DragManArds, I used MochiAds for monetization, since that was the only monetization option that I knew at that time. I didn’t even know about Flash sponsorship back then! The result turned out interesting: I got a lot of feedback from real players in Kongregate, some fan messages and suggestions, and also managed to earn more than 200 USD in the first month (which was cut down to only a quarter in the following month, and to almost nothing for the rest of the month).

It felt amazing to actually experience the thrill of launching a game, but the best part was when DragManArds dragged me into the gaming ecosystem of Indonesia. Groups such as Gamedevid allowed me to get to know game developers of the country, as well as big companies like Blackberry and Nokia.

Own Games Team - left to right - Raynaldo - Jefvin - Eldwin - Okky - Agustian
The current Own Games team: Raynaldo, Jefvin, Eldwin, Okky and Agustian

Remake DragManArds: More Features, Better Graphics

In late 2011, Nokia held a game developer competition for their feature phone platform. I asked Jefvin Viriya, my brother (who was still in high school) to help me make the game in time. Having submitted a mini game named Beyond the Well, we came out as the third winner in the competition, and since then, we continue developing games together under the name of Own Games.

We started attending local gamedev events here in Indonesia, one of which was Game Developer Gathering. After this gathering, Kris Antoni from Toge Productions invited me to a meeting with Mochi Media. I got a chance to show DragManArds to their representative and received good feedback about the game. He said he was interested in being contacted again if there’s any sequel to the DragManArds. This meeting made me believe that my game has a lot of potential within.

The meeting with Mochi Media made me believe my game has a lot of potential.

At that time, working on a new Flash game would have been really hard for us. Firstly, Own Games already had a good amount of players from Nokia Store, and we want to keep them happy with our creations. Moreover, I was also busy with my day job as a lecturer, and my brother got overwhelmed with his high school final exams (not to mention that he didn’t understand ActionScript at all). So we continued our life as usual after that time.

A few months later, Nokia launched Lumia, a Windows Phone smartphone. Until this day, Own Games was focusing on feature phones only. We were working in native J2ME and were not really familiar with modern game engines. Then I noticed that one of my juniors had graduated from the bachelor program, and I invited him to work together in Own Games. The first thing he did in the company was port DragManArds to Lumia. The results turned out great: DragManArds  got a gold medal in the Lumia Apps Olympiad in December 2012.

DragManArds Gold Medal from Lumia Apps Olympiad
DragManArds’ gold medal in Lumia Apps Olympiad in December 2012.

Then I finally decided to quit my job to completely focus on Own Games. On April 1, 2013, Own Games transformed into an official company. Agustian, a 2D artist, also started to help us out. It was really a big move for us: before he joined, we were short on manpower and, what is more, he had a degree in arts and experience in making games. The first objective became clear: remake DragManArds with more features and better graphics.

Learning From Mistakes and Feedback

DragManArds already has a lot of versions: Flash, Windows Phone, Blackberry 10, and even J2ME. Having received a LOT of feedback, we planned a lot of stuff that we wanted to implement in the remake. It turned out to be a lot of tasks. But as Agustian is a talented artist with experience in game industry, I could fully dedicate myself to improving the gameplay and user experience, and our programmer had proven himself successful in making the Windows Phone and Blackberry version of DragManArds, we believed we’ll make it.

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The DragManArds remake, Own Kingdom, needed much more effort than expected.

I was too optimistic back then, and set the deadline to 3-4 months (DragManArds was made in 1.5 month by me alone, right?). But we weren’t able to finish everything in that time. As any new startup, we faced many challenges, both technical and not. I often argued with Agustian about how he used a lot of time to draw some tiny details that cannot even be clearly seen in the final game. Meanwhile, our programmer had to work remotely from another city because his father had a serious illness. In the end, he realized that he didn’t have enough time to develop anything and left Own Games. So we lost our programmer, our art assets production took more time than planned, and my entrepreneur’s soul was still on a very early development stage. I used to get a salary each month, now I had to pay salaries each month – It feels totally hard in the beginning even though you are already aware of the risk.

I used to get a salary each month, now I had to pay salaries each month. Feels hard in the beginning.

A few months after our programmer left the team, we met Ray Naldo, a former junior in the university where I worked. But we didn’t want to give him the pressure of developing a game as big as Own Kingdom for his first time. So we decide to make Eyes on Dragon, a 3D endless runner. During its development, we also got some help on 2D art assets from Okky, Agustian’s junior.

Eyes on Dragon Logo
Eyes On Dragon: project for the new programmer to adapt.

Meanwhile, Jefvin was learning C++ and tried to make Own Kingdom for Windows Phone 8 using Cocos 2dx. The WP8 version eventually became the finalist of the Indonesia Game Show. During our presentation at the competition, the judges called Own Kingdom’s gameplay a unique and promising one, but pointed out that the program was crashing and the buttons weren’t working smoothly. Even though we didn’t win the competition, this encouraged us to go on with Own Kingdom. But, sadly, once again, we had to put development for WP8 on hiatus when we realized that Cocos 2dx for WP8 didn’t support mp3 files.

Back to an Abandoned Game

A few more months had passed. Eyes on Dragon was published. We were happy with what we made, and decided to go on with the development of Own Kingdom. Ray started learning Unity 4.3 for 2D, Agustian and Okky made more art assets for the game, and Jefvin and I kept improving the game design, level design, and also the whole gaming experience.

The second development phase was not easy, but definitely better than the first one. Continuing the game that was once abandoned is for sure not an easy task, since most of the courage is gone. What is more, there were two desires we struggled with: to make the game better but, at the same time, finish it as fast as we could. Yeah, that’s shameful. Nevertheless, coming back to Own Kingdom had positive sides, too: we already knew that the game is worthy and that a lot of people wanted to see it completed. What is more, now we had a bigger team and some experience. Eventually, we managed to finish Own Kingdom in April 2014.

own kingdom gameplay 1
In April 2014 Own Kindgom was ready.

The development of Own Kingdom is a long journey, and we realize that it has not ended yet. But we are really happy with the growth of each of us. Agustian has started to become more efficient and effective at allocating his energy to finish the work in time. Ray got a lot of experience in making the game using Unity in both 2D and 3D, which opened the possibilities to reach more platforms. I became more familiar with project management, and got a whole new experience in leadership. But the most valuable thing that makes me really grateful is how Own Kingdom turned Own Games into a more solid and powerful team.

own kingdom gameplay 2
Own Kingdom turned Own Games into a more solid and powerful team.

Own Kingdom is available in Windows Phone Store and Nokia Store (Nokia X only), and has recently been launched on Android.

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Soccer Puzzle League: A Casual Game Too Hard Turns Into a Niche Product

August 27, 2014 — by Industry Contributions


Match3Studio is a Singapore-based game studio founded in 2012 by Budhi Tantra. As the company’s name might have revealed, it was created with the ambition to develop mainly match-3 games. However, they eventually decided to diversify. Their debut game Soccer Puzzle League was meant for a mass casual audience, but due to the complexity of gameplay became successful as a niche title, Budhi recalls. 

The Team with Versatile Skills

Budhi Tantra, the co-founder of Match3Games

Like most start-up game developing companies with no financial backing, budget has always been the utmost concern. Therefore, we wanted our team to be as small as possible, with each individual being as versatile as they can. So now I, aside from being the founder, deal with conceptualizing, level balancing, quality control, and work extra shifts to cover development costs. Kamonwit Sirithananonsakul, the developer and designer, is responsible for all technical and design aspects, and Markel Madrigal, the animator, does character modeling, animation, and motion graphics promo. We’re a team of just three people.

Kamonwit Sirithananonsakul, the developer and designer.

Puzzle Quest+Dungeon Raid+Soccer = Dream Game

The idea of Soccer Puzzle League came around because of the lack of good match-3 battle RPG games following the great success of Puzzle Quest by D3Publisher. We were suffering from a withdrawal syndrome so much that we started to dream about playing a match-3 battle RPG game in our minds, with our own favorite themes. Shortly after, there came Dungeon Raid, which managed to temporarily quench our thirst for an enjoyable match-3 game. After playing Dungeon Raid, a light bulb turned on, and we came up with the idea of mixing the two gameplays together with soccer as the main theme (it was a no brainer to pick soccer at that time: it’s the world’s most popular sport and FIFA World Cup 2012 was looming).

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Match-3 RPGs and soccer – because it’s the most popular sport and FIFA World Cup 2012 was looming

From Beta to a Full-Fledged Game: Twice as Long as Planned

We knew we had a limited budget and very little time (due to the looming FIFA World Cup 2012) from the beginning, so as soon as we came up with the game concept, we had the “keep it simple” mentality. We did manage to keep the main game concept and graphics simple. However, we realized that a solid gameplay is necessary to make the game competitive, and this contributed to the complexity of the project.

We fit the development of the alpha version in thee months out of the total six allocated for development. Going to beta stage took us another month or so. It seemed to be smooth sailing up, and morale was high in the team. But like in most situations, just when you think everything is going to be alright, moving from beta to a released and polished game took us beyond the allocated six months and frustratingly, we missed the World Cup!

Moving from beta to a released and polished game took us beyond the allocated 6 months.

Now, we realized that the main challenge is to get the game, well, playable. Wait, no – not only playable, but addictively playable and balanced, not too difficult and not too easy. It took us another 6 months to make all formula and level balancing match our standard (which turned out not so balanced after all). The game supposed to be released in July/August 2012 became a 2012 end-of-the-year release.

Too Hard for the Mass Market

Did we say that we have a low budget? Well, let us recap that again. We had a very low production budget. All the money used for development came from personal savings coupled with some odd jobs income. Development took twice as long as expected, so its cost ate up most, if not all, of our marketing budget.

The main complaint about Soccer Puzzle League: too difficult

With only social media and posting at forums, we managed to quietly release the game for iPhone and iPad. Soccer Puzzle League has fans all over the world. Critics, generally, loved it. However, one thing that was complained about the most was the fact that the game is too difficult (remember, we mentioned that it was balanced up to our own standards?). A product meant for casual gamers became a niche game. We quickly released an update to enable players choose difficulty setting, but it was too little, too late. Coupled with the lack of publicity, the game lost its traction and got lost among countless other apps.

Everything Happens for a Reason

It was sad to see our brain child drown in the depth of the sea of apps. However, not all has been lost. Soccer Puzzle League caught the eyes of an investor. Match3Studio was partially bought and became a subsidiary of the main company, PixnPlay Pte Ltd, whose focus is mainly on business apps. It’s a drastic shift, from developing games to business apps. Nevertheless, Match3Studio still operates developing and publishing more games. So fa,r we’ve made Zombie Defense: Smash&Crash and Great Dice D&D, and are currently working on another match-3 game we are hoping to publish by the end of the year.

Soccer Puzzle League 2 is likely to appear as an improved version of the game

In terms of Soccer Puzzle League, Match3Studio is now planning to make it available on Android devices. Beyond that, if there’s enough funding, the developers admit, they’d love to have the honor of developing Soccer Puzzle League 2, which would revise, improve and solidify the gameplay using the hard-earned and humbling lessons from the past to avoid pitfalls.

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Blue Eden: Raising Wildlife Protection Awareness by Showing Beauty Instead of Problems

August 8, 2014 — by Industry Contributions


By 2005, Chun Wah Kong had been in the games industry for over a decade. He was ill, burnt out, and felt like he had fallen out of love with video games. The moneymen thought it was too risky to invest in new ideas, so Chun just watched more and more rushed sequels and clones… Games were suffering from creative bankruptcy. Chun said no and walked away.

Facebook kept him in the gaming loop. His friends kept asking, “Don’t you miss making games?” “On a holiday in Dominican Republic, my wife Patsy and I were on a leisurely stroll watching lots of sea life in the shallower waters of the beach. When we returned to our room, I noticed a message on the towels on the bathroom wall. It read “Save Our Planet”. Chun Wah Kong recalls sharing the story of his falling in love with video games again creating Blue Eden

A Fish Game to Make with Friends

I scribbled a lot of ideas into my notepad for a “fish game” during this holiday, and, like many ideas in the same notepad, not much was ever going to come to life, I believed. Until Hami, an Apple evangelist friend, showed me some games on his iPhone and said anyone could write and publish games on this platform.

I started speaking out my idea in front of some close friends to see if they wanted to make the game together in our spare time. We all have jobs, so it would be evenings and weekends only. “It’s gonna be fun,” I said, “Like the old times!” I promoted my idea through the wildlife documentary aspect of the future game, the swarming behaviours, and the camaraderie of friends who would just be having fun working on a project together. All in all, we are all fans of wildlife documentaries.

Chun Wah Kong promoted his idea of a “fish game” to friends who were into wildlife documentaries.

Plasticine, Plush Toys and Splashing Around in the Sink – How to Communicate with Remote Teammates

The initial challenge was communication. We all live far away from each other, some in other parts of the world, and we were never serious enough to have “video conferencing at 8 PM every Sunday night GMT”. It was difficult at times to relay ideas when there was little reference material and all far away. I simply had to use every smallest thing at my disposal and do whatever it took to help the other person understand. This included building plasticine models, compiling badly drawn animations, shooting video enactments with plush toys, and splashing around in the sink to capture amateur foley. Game designers sometimes use Lego to visualize, so in my mind, this is no different.

“I can’t 3D model, so I made the Migration level out of plasticine as a base for Sucha to work from.”

Showing the Beauty of Nature Instead of Avoiding Floating Plastic and Illegal Drift Nets

I decided I wasn’t going to have environmental issues as a part of the level design. I didn’t want it to be a game where you have to avoid floating plastic and illegal drift nets; I wanted to show the bright side of our ocean and say, “Isn’t nature great? Isn’t it worth saving from destruction?” I wanted to convey the same excitement I felt the first time I saw a school of mackerel mass together into a bait ball in a wildlife documentary on TV. This quickly became the Predator level.

I can’t 3D animate neither, so I drew and scanned in some pencil sketches of how I envisaged each level.

The basic design of the Feeding level followed, but the eventual rules to this game went through many iterations before we settled on the match-3 styled game we have now. For a long time, it was going to be a maths game, but the rules were not easy to convey, and perhaps it was too challenging for younger children. That’s why we changed it to a much simplified matching experience. I think we made the right decision, and I know that I tend to make games too challenging for most people.

When I first saw a video of how surgeonfish mate, I imagined a game similar to Missile Command. I emailed Ben, the artist for this level, telling how I wanted the sperm and the eggs drawn in order to provide an interesting interpretation. I wanted the game to loop and go on endlessly, like Tetris. So the first level should be the result of the Breeding level. A simple find & rescue game type was proposed in a coral reef environment. In my mind, the game had to amaze from the word ‘Go’, I felt this was only achievable if the player had direct control over the fish school and interaction with the coral.

Some original assets have been discarded, but the developers are satisfied with the level they made.

As the project was taking shape, we’ve had to say goodbye to some friends/team members because their circumstances had changed and they were no longer able to spend time on the game. Even between friends, sometimes it was not easy to tell each other to hurry up, since we were considered doing a favor for each other. Or when people were giving up their spare time for little or no monetary returns. After all, I was funding the production out of my own savings and could only afford mates’ rates. In the past, I have heard stories of friends breaking up over situations like this, but I’m glad to say that everything’s cool, and I’d be more than happy to work with any of these guys again in the future. We were in a transitional phase of development when our lead programmer Jim joined the project to implement the front end and make the gameplay. And then everything changed.

“Jim was like me but with the ability to turn ideas into code.”

Team Expansion: New People, New Problems

I sat opposite Jim for five years at Sony when we worked on a little known game called The Getaway, and got along really well. He is the type of guy who has the drive and desire to move a project forwards, taking the game from being a little more than a tech demo or a proof of concept to a finished product. Jim was like me but with the ability to turn ideas into code which I can tinker with, offering me the tools to tweak and refine.

No family member who I thought could help got away with not being asked. This includes the two youngest on the project who were born during the development of Blue Eden, Jim’s son Musashi and my niece Vanessa. Even though they live 5000+ miles apart, their voices can be heard together as the Skoobie Games start-up jingle.

In an attempt to expand the project, I no longer sought help from immediate friends, but reached out to friends of friends and recommendations, giving opportunities to people who may have never made a game before.

My neighbor’s cat used to invite himself into my house to look at the fish.

The results of this were mixed. At one end of the scale, people like Minkee, Alex and Ricky did extraordinary work on the illustrations, voice-overs and 3D animations respectively; these are people who I have never met before or spoken to prior to Blue Eden. At the other end, we had people who promised to help but never followed through. It would have made a significant difference if the time and effort spent chasing those individuals were spent on the project. This has nothing to do with money, since I was more than happy at this stage to pay the rates they were asking for. Trying to set myself apart from other principals, being a dab hand at making gyozas, I offered all my potential contractors my restaurant grade gyozas as an alternative/ supplement payment. Sadly, no one took the offer which still stands today.

“I offered all my potential contractors my restaurant grade gyozas as an alternative/ supplement payment. Sadly, no one took the offer.”

My friends know that I am a foodie, and I’ve been conscious about my food habits long before the start of the project – I didn’t want to be a hypocrite. If you care enough about nature, it’s not difficult to follow a responsible path. We need to make wise decisions about the seafood that we consume, by giving overfished species a break and the chance to recover. There’s plenty of alternatives available, we don’t need to stick to certain food even though we’ve always had a particular kind of fish for different occasions.

There is one thing which I hope we have achieved with Blue Eden: it’s that the game has planted a seed of awareness in people’s minds. If this happened, the many evenings that we spent in front of our computers when we could have spent it with our family and loved ones creating this game would certainly be worthwhile.

They’ve also launched a free version of Blue Eden called Blue Eden Lite on the App Store to allow more people to experience the game and bring interest to the wider topic of conservation and sustainability.

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Secret Santa: It’s a Stealthy Xmas – A Rediscoverable Seasonal Game

April 16, 2014 — by Mariia Lototska


Secret Santa: It’s a Stealthy Xmas is an HTML5 stealth-based platform game with a Christmas flavor targeting a young audience. In the game, players take the role of Santa and deliver presents under several Christmas trees while remaining hidden from the various family members inhabiting the different homes/levels. The developer, Adsumsoft, is a tiny mini-micro-studio based in Singapore. It actually consists of just one person, game designer and author Roberto Dillon, but the team can easily expand on a per-project basis whenever needed, or even find creative and original uses for existing PD and CC-licensed assets to complete development. Roberto shares the experience of creating a seasonal game that has an advantage: it can be rediscovered and updated every holiday season. 

Santa just jumped on a bookshelf to remain undetected

No Enemies, Drama or Failing

Adsumsoft founder and the guy behind Secret Santa, Roberto Dillon

The idea behind Secret Santa was to create a joyful experience, without real enemies and drama for failing. In other words, it was designed to put players in a good mood suitable for the festive season.

A set of Christmas carols was needed to achieve the right atmosphere, and a few well-known ones were easily available from A-M Classical to accompany players in all phases of the game, including the “Game Over” screen which, as mentioned, still had to be perceived as a celebrative moment and not as an angry, disappointing failure.

Graphics wise, the idea was to keep things simple and cute, thanks to self-contained levels in each screen and a retro art style reminiscent of old classics like Little Computer People which, incidentally, is one of my all-time favorite games. The art assets used in the game were done mostly by Lanea Zimmerman and Trent Gamblin and fit the setting pretty well, delivering the kind of style that was originally intended.

Little Computer People (Activision, 1985): while there were no Christmas trees there, its cheerful atmosphere and serene setting still provided valuable ideas and inspiration for Secret Santa.

The reasons behind this choice varies. For example, being an “old” guy who grew up with 8-bit games, I obviously have a soft spot for retro-inspired graphics. Anyway, even from a less sentimental and more practical perspective, this type of graphics also makes sense, since it’s easier and cheaper to make than other styles and allows faster iterations if something needs to be tuned or polished further later in development.

All About Jumping and Hiding

Secret Santa is a platformer with a simple stealth gameplay at its core, where players have to exercise patience and then be quick in their movements.

Besides jumping around, hiding behind doors is the other core mechanic.

For the game to work, it was essential to make funny and interesting ways for the player to hide. So almost every piece of furniture in the houses has been designed as a platform to jump on and get to locations that remain out of sight to the family members: even a bookshelf or lamp, apparently too high to be reached, can indeed be a great hiding spot to wait while a little kid or an auntie passes underneath checking whether Santa has already delivered presents for them.

Besides jumping around, hiding behind doors is the other core mechanic. Glass doors can be opened to let Santa hide for a while as well, visible to no one but the player!

Controls: Buttons’ Functions Change with Santa’s Position

Controls can make or break a game on any platform, and even more so in mobile gaming. Great care was put into them to make sure that Santa’s acrobatics were as intuitive and easy to handle as possible, both when playing on PC and on a mobile touchscreen.

In touch versions, directional arrows for running were placed at the sides of the screen (left arrow on the left side, right on the right) with a button above each of them. The functionality of the buttons varies automatically according to Santa’s position and, in all but one specific case (i.e. while on the stairs), pressing either one will result in the same action, allowing players to use either thumb.

Santa is now hiding behind a door waiting for the right time to resume his presents delivering mission. Notice how the buttons turned red.

By default, the buttons are light blue and pressing them would result in jumping but, whenever Santa is next to specific objects, like Christmas trees or doors, the buttons turn red to signify something different can be done. That’s how Santa can go in and out of chimneys, hide behind doors and step away from there, use the staircases and, last but not least, deliver the presents under the Christmas trees.

Predicted Problem of Discoverability

The game was developed using Construct 2 and while the production workflow went very smoothly, it was kinda troublesome to fully exploit HTML5’s flexibility to deliver the game on multiple platforms and operating systems, since performance still varies significantly across browsers and devices. Eventually, we decided to focus only on PC desktop browsers, iOS (with the game ported by using Ludei’s CocoonJS) and also give a shot at the new upcoming Tizen platform, while temporarily leaving others behind due to lack of time for organizing proper testing.

Tizen caught our attention because releasing HTML5-based games on this platform is quite straightforward.

Tizen caught our attention because releasing HTML5-based games on this platform is quite straightforward. Besides, we developed the game while the Tizen million-dollar App Challenge was on, so we decided to give it a try. Naturally, we didn’t win anything, but are still curious to see how the game will perform next Christmas on these new devices.

Being a very small studio and completely lacking marketing muscles and distribution power, it was easy to predict discoverability would be an issue, and indeed it was. Secret Santa was released as freeware in the second half of November 2013. The web version running on and Facebook was the first to be launched, with iOS following soon afterwards.

Monetization was planned through ads on the web and voluntary donations through PayPal.

Monetization was planned through ads on the web and voluntary donations through PayPal on iOS (no ads there to provide a pure, undisturbed playing experience) with 50 percent of any eventual donation to be devolved to charities supporting children in South East Asia.

Overall, by the end of 2013, the game had about 55k users, mostly playing on the web, while on iOS, Secret Santa managed to break into the Top 100 Arcade and Family games in only two countries (Macau and Laos). Sadly though, nobody donated anything (yes: you read right, not even a single person!).

The reason for the complete lack of donations was that the game is targeted at children.

Most likely, the reason for the complete lack of donations was that the game is targeted at children who, for obvious reasons, can’t donate directly but need to ask their parents first. Probably, the latter were not keen to do so.

Ads revenue didn’t fare any better and resulted in only a few dollars that were then donated to Seametrey Children’s School and Village in Cambodia.

Seasonal Games: The Chance of Being Rediscovered Every Year

Secret Santa is a seasonal game, which means interest will peak only at a specific times of the year. This means there’s not much purpose in doing an update right now, since nobody would notice. On the bright side, seasonal games will periodically be rediscovered and get new chances for reviews on blogs, websites, and YouTube channels. In the end, when done right, they may actually have a longer tail than other games whose novelty factor and interest burns out quickly.

They may actually have a longer tail than other games whose novelty factor and interest burns out quickly.

Taking this into account, a proper Android version may be released in time for Christmas 2014: maybe we will get a donation this time!

Secret Santa is available on browsersiOS, and Tizen platforms. Roberto is currently working on a couple of new concepts: an “on-rails” RPG game named The Innkeeper’s Tales and Defense: Evolution, a sort of tower defense/RTS hybrid based on cellular automata theory. To remain up-to-date with his work, check out Adsumsoft’s Facebook page or Roberto’s Twitter.