Video ads are quickly becoming the advertising industry’s new mainstay. Gone are the days of static placements and banner ads. At Casual Connect USA 2016, MoPub’s group product manager, Boris Logvinskiy, explained why video has become such an important advertising format during his lecture Rewarded Video: Optimize Your Strategy.

“According to eMarketer, thirty minutes is the amount of time spent looking at videos by the average user,” Boris noted. “That makes up 10 percent of the total time spent on mobile devices. This year it’s expected that $4.2 billion will be spent on mobile video advertising – and that’s expected to grow to $6 billion in 2018.”