If you have brand equity - it gives you organic searches. - Jeet NiyogiClick To Tweet
Playtika’s Marketing Director Jeet Niyogi calls it a motivating challenge to be responsible for growing their user base across the globe, and has succeeded through smart marketing, app store optimization, leveraging brand equity, and most importantly by having a great product to market.
“There is no denying the fact that if you have a well-known brand the marketing team has a leg up, but at the end of the day the game has to keep delivering new and varied aha moments for the players to keep coming back.” In a Casual Connect USA panel Jeet and professionals from GSN Games, Murka and AdColony discussed the five most important trends app install marketers need to know right now about acquiring users and growing their apps.
Bob Heubel, a haptic technology evangelist for Immersion Corporation, specializes in helping developers implement force-feedback, tactile-feedback or rumble-feedback effects. With more than 16 years of assisting developers in designing and programming tactile sensations into their games and interactive experiences, Bob holds a number of patents in the field of Haptics.
