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BusinessExclusive Interviews

Marc Hale: Liftoff for a Personalized Ad Experience

July 11, 2017 — by David Radd

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Marc Hale is the Head of APAC at Liftoff where he oversees partnerships with mobile app advertisers and agencies across the region.

Marc Hale is the Head of APAC at Liftoff
Marc Hale is the Head of APAC at Liftoff

“We offer CPA-optimized mobile app install and retargeting campaigns to performance marketers looking to acquire and re-engage high-value users for their mobile apps,” said Marc. “Mobile ad tech is a dynamic and rapidly changing industry, and over the last 10 years I’ve been fortunate to have worked at some key players at the forefront of those changes. With its data-driven approach to user acquisition and retargeting campaigns, Liftoff particularly interested me.”

BusinessDevelopmentExclusive InterviewsPR & Marketing

Matthieu Burleraux: PlayLab in His Pocket

May 14, 2017 — by David Radd

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Matthieu Burleraux is the Business Development Director at Pocket PlayLab. The company is helping to provide mentorship on different matters to developer Cupcake, which the company invested $1 million into.

“We are helping them understand how to work around game KPIs, including in user acquisition, using these KPIs to optimize the game as well as their marketing campaign,” said Matthieu. “For example, we are focusing a lot on the daily cohorts, the LTV45 associated to them, the CPI, retention numbers, etc. We are also starting to help them on producing visual assets for UA and provide mentorship regarding developing the game on new platforms.”

 

“Before making the decision to work with Cupcake, we looked at the basic KPIs (ARPU, ARPPU, retention, virality, DAU, etc.) and their evolution over time, but we also looking into UA KPIs such as the CPI they had, ROI on UA, etc.” Matthieu continued. “The goal was for you to see if the game was sustainable and if we could grow it.”

BusinessExclusive Interviews

From Gamedev to Insurance Business: How To Use The Skills

May 6, 2017 — by Orchid

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Is there life after gamedev? While numerous people ask about how to get into the games business, some use it as a kickstart for their careers, eventually ending up in other industries. Like, for instance, Robin Kiera, formerly an in-house consultant for Goodgame studios, Casual Connect speaker, and then project lead at an insurance company.

Robin is now experiencing and documenting how gaming industry experts can help traditional industries to introduce fast, sophisticated, customer-centric products, services, and business models. “Or they can join startups and challenge traditional players”, he says. 

BusinessExclusive Interviews

How FlowPlay Built a Social Sports Wagering Dynasty

December 31, 2016 — by David Radd

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FlowPlay has launched Dynasty Football, an online fantasy football strategy card game. Designed to appeal to both fans of collectible card games and fantasy football enthusiasts, this unique game blends the real-world player stats of fantasy football with the excitement of head-to-head card battles.

“Collectible card games have become increasingly popular over the last two years, and we saw an opportunity to bring our expertise in casual fantasy sports games to this growing market,” said Derrick Morton, CEO of FlowPlay. “We’re one of the first to introduce sports elements into the digital card games genre, allowing us to expand the appeal of Dynasty Football to the broader audience of 60 percent of the U.S. population that considers themselves sports fans, according to Gallup.”

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Juhani Honkala: Hatch-ing New Mobile Gaming Experience

December 27, 2016 — by Orchid

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Netflix for movies, Spotify for music, but nothing like that for games… so Rovio, who many just know as creators of Angry Birds, have corrected it by coming up with Hatch: a free-to-play mobile game streaming service that will first come to the Android platform. Instead of downloading a game on your phone, you stream it through an app, whose backend cloud infrastructure makes it possible to play without lag. What is more, you can hand the controls to a friend, therefore turning a single-player game into a multiplayer experience. Hatch founder and CEO Juhani Honkala told Gamesauce more about Hatch-ing the new project.


BusinessExclusive InterviewsPR & Marketing

Marko Jevtic, Jose Mourinho, Top Eleven, and Award Winning Ads

November 18, 2016 — by David Radd

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Marko Jevtic is the product marketing manager for Nordeus’ Top Eleven franchise. He leads the marketing team, and has worked in digital marketing for over ten years.

“Community management is important to us, and we have a presence across various social media platforms,” Marko detailed. “Market research is also part of my responsibilities.”

Before joining Nordeus, Marko worked on creative, digital strategies and as a media guide for clients like Visa and Samsung in Europe. Nordeus made the offer to Marko, which he saw as a great opportunity, noted that one year in the gaming sector is like 20 in other industries.

BusinessDevelopmentExclusive Interviews

Vlad Ceraldi and the Essential Factor: A Fun Experience

October 28, 2016 — by Catherine Quinton

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Vlad Ceraldi, Co-founder of Hothead Games, came to the game industry with a military background that instilled valuable skills for a game developer. At the Royal Military College of Canada and while serving in the military, Vlad learned discipline, goal setting and how to function and survive without sleep—all skills essential in the game industry. But of course the assault rifle in Vlad’s sleeping quarters was traded for making first person shooter games.


BusinessExclusive InterviewsPR & Marketing

Wally Nguyen: Why Downloads Are Dead

August 25, 2016 — by David Radd

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Wally Nguyen, CEO of mNectar, helped found the company about three and a half years ago. Inspiration hit while on iTunes, they were able to listen to a song for 30 seconds before buying it or the album. Wally had a “light-bulb moment” that if you could do that with a song, then why not with a game.

“My co-founder comes from a technical background and there were ads that let you manipulate an image back then, and I asked if they had that, why can’t you play a game?” Wally said. “Back then we raised a little bit of a money with developers like with Kabam being our first customers. With playable ads, 99 percent of our customers are game developers or publishers, giving people a sample of their games.”

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