My N. Tran is a San Francisco Bay Area-based game designer who currently works for Storm8. My also conceived and launched the24bit.com, a site which celebrates the game developer lifestyle. In a recent talk at Casual Connect USA, My gave a talk entitled Retention! Retention! Retention! She highlighted ways to get players to come back again and again. She stressed, “Without our users, what’s the point? Retention is everything within our industry.” She also added, “I know empirically when you convert a nonpaying user into a paying user, you increase their lifetime retention by four times.”
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