Children are generally the first to adopt new technologies. With $21 billion in worldwide sales in 2014, game developers, brand holders, as well as toy companies are avidly trying to connect with this tech savvy and lucrative deomographic. Director of Research and Consumer Insights for SuperData Research, Stephanie Llamas spoke at Casual Connect USA about the current landscape for mobile games for kids. She identified the most important drivers of change in this market and also deciphered the early signs of what’s to come. One example she shared was that kids make up almost 8% of the worldwide mobile market. She explained, “We see that the kids games are fueled by developed markets like the US . . . We expect in maturing markets to see slow and steady growth in the kids realm.”
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