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USA 2018Video Coverage

Boris Logvinskiy: Solving Monetization Problems with MoPub | Casual Connect Video

February 15, 2018 — by Catherine Quinton

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I try to make sure each week I have time that's blocked off to think rather than do. - Boris…Click To Tweet
At Casual Connect USA 2018, Boris Logvinskiy and Adam Carey (Senior Director of Ad Monetization at SEGA Networks) discussed MoPub’s in-app solution for the header bidding concept, called Advanced Bidding. It is a new way of allowing different demand sources to compete for the opportunity to show an ad to a user, maximizing ROI for the advertiser while also maximizing publisher revenue. During the conference, Boris said “The core tenet of Advanced Bidding is that is has to be different than Desktop and built from the ground up.” This is something Boris believes will help solve the difficulty of monetizing an app. Furthermore, “I can’t wait to explain to brand dollars the performance of Rewarded Video. You skate to where the hockey puck is going to be, and that’s in-app advertising budgets.” To learn more about how you can make this work for you, be sure to watch the video of the full session.

USA 2018Video Coverage

Mike Raznick: Enhancing Games with Music and Sound | Casual Connect Video

February 14, 2018 — by Catherine Quinton

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We believe every game is unique & there is a special audio treatment that the game deserves. -…Click To Tweet

Join the founder of Dreamcraft Music and Sound Mike Raznick at Casual Connect USA 2018 as he explains how music and sound can be leveraged towards user acquisition and monetization. He provided real world examples of effective and ineffective treatments in music and IP licensing. Mike said, “We as composers strive to create a juxtaposition in the music and sound so that it can remain fresh throughout the gaming experience. A successful audio treatment should not cause fatigue. It comes down to good audio design, highlighting another reason to bring your team in early during a project’s development cycle so that there is time to test and make changes as needed.” Hear the discussion of how to create a compelling, fun and exciting audio experience for casino games.

USA 2018Video Coverage

Brandon Huffman: The Legal Support Game Companies Need | Casual Connect Video

February 13, 2018 — by Catherine Quinton

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Click To TweetWell if I can’t be a cowboy, I’ll be a lawyer for cowboys. – Brandon Huffman

Since a Supreme Court battle in 2011, games are protected under the 1st Amendment. Politics and video all media is under scrutiny. In a presentation at Casual Connect USA, Brandon Huffman described the journey video games have taken through expression, legally protected speech and where video games are headed. Be sure to check out the full presentation below.

USA 2017Video Coverage

Darion Lowenstein: Bringing Arcades Back to Life on the Casino Floor | Casual Connect Video

January 5, 2018 — by Catherine Quinton

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Be the person everyone wants on their team. - Darion LowensteinClick To Tweet

As we witness casinos in the USA having a steady decline in slot revenue, companies must change their approach. That is why Gamblit Gaming has been launching new interactive touch screen hardward right on casino floors. In a talk entitled “Launching Video Games In Casinos: Gold Rush Or Bust?” at Casual Connect USA in Seattle, Darion Lowenstein talked about what it takes to gamblify games like Into The Dead, Catapult King, Jetpack Joyride and launch it on a casino floor.

USA 2017Video Coverage

Brandon Sheffield: From Online Comics to Indie Game Success | Casual Connect Video

January 1, 2018 — by David Radd

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Necrosoft is a company I formed – if it fails, it’s my fault. - Brandon SheffieldClick To Tweet

Although it is disheartening, when your game doesn’t sell, Brandon Sheffield, Creative Director at Necrosoft wanted you to know that this isn’t the end. Developers shouldn’t give up and think they missed their one shot. At Casual Connect USA 2017, Brandon stated that if you’ve got a game that’s portable to modern platforms, you’ve got a revenue stream. If not from consumers, it will come from platforms. By using examples from several companies, Brandon shared how Necrosoft sells versions of current or older games to new platforms in order to fund new projects in the session below.

Asia 2017Video Coverage

David Lakritz: Succeeding in a Global Market | Casual Connect Video

December 4, 2017 — by Catherine Quinton

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You need razor-sharp focus on where you're going and how you're going to get there. - David LakritzClick To Tweet

Today, the global game market is $100 billion USD. Given this fact, publishing your game globally is a particularly compelling proposition. That said, it can also be quite a daunting concept. At Casual Connect Asia, President and CEO of LAI Global Games Services David Lakritz described how you can know which markets are the best fit for your game and where are you more likely to achieve a higher ROI.  He highlighted some free tools and strategies to address these issues during his presentation. For the full session see below.

USA 2017Video Coverage

Mark Beck on Succeeding in Today’s Social Casino Environment | Casual Connect Video

November 22, 2017 — by Catherine Quinton

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Are you someone who is interested in the social casino market? If so, you have, no doubt, noticed increasing competition as this market has been maturing. There are now many choices and the players are exhibiting greater sophistication in what games interest them, both in quality of production and game complexity.

If these are factors you must consider you would probably like to consult with Mark Beck, Vice-President of Strategy at Murka. Mark has helped to scale some of the largest games in the social casino genre, including Heart of Vegas, FaFaFa and Scatter Slots. Mark’s specialties are user acquisition, finance, business development and in-game optimization, all critical areas for successful social casino games. After ten years at Aristocrat Mark moved to Murka, where he is currently working.

If you would like to know how Murka has succeeded in becoming the then tenth largest and the fastest growing social casino company in today’s environment, you need to watch this video of Mark’s presentation at Casual Connect USA 2017 in Seattle.

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To see another lecture by Mark from Casual Connect Asia and learn about his career, see this exclusive article.

USA 2017Video Coverage

Mel Montano on The Best Publisher/Developer Relationship | Casual Connect Video

November 18, 2017 — by Catherine Quinton

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Publishers and developers, what is the state of your relationship? Is it great? Is it good but could be better? Or have you suffered through a miserable breakup? Whatever your relationship is like, you will enjoy the insights Mel Montano has to offer.

Mel Montano is the Senior Business Development Manager at Kongregate

Mel Montano is the Senior Business Development Manager at Kongregate where their work is focused on finding the best and most exciting games on mobile, PC, console and the web for publishing partnerships. Before coming to Kongregate, Mel spent four years as Business Developer at Humble Bundle. And before that Mel worked as an Environmental Scientist remediating pollution.

At Casual Connect USA Mel’s session on publisher and developer relations covered everything: breakups, both good and bad; ghosting; and even publisher/developer speed-dating (yes, really!) This session emphasized what you can do for better networking, how to create and maintain a good relations, and what to look for in a potential publishing partner. As Mel insists, “Consider your deal breakers in advance.” If you are concerned about maintaining the best publisher/developer relationship, be sure to watch the full video of Mel’s session.

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To learn more about Mel and also see a lecture from Casual Connect Europe in Berlin click here. 

USA 2017Video Coverage

Doug Pearson: Creating Truly Social Casino Games | Casual Connect Video

November 15, 2017 — by Catherine Quinton

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As technology evolves and tools become outdated, such changes can leave developers in the dust and struggling to convert to mobile. Join Doug Pearson, Co-Founder and CTO of FlowPlay, for a technical discussion on how and why FlowPlay tackled these challenges firsthand by transitioning Vegas World from a Flash codebase to Haxe. Doug will also discuss the cost/benefits of making the move, lessons learned, and future cross-platform strategy. This session took place at Casual Connect USA 2017 in Seattle. See the full session below.

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