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Asia 2017Video Coverage

Tarush Agarwal: Creative Solutions to Add Customer Value | Casual Connect Video

September 18, 2017 — by Catherine Quinton

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As a developer, you constantly notice the changing dynamics of the app stores. How will the changes affect business models? How will they affect you?

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At Casual Connect Asia Tarush Agarwal, Business Director at Toca Boca, gave insights into how you can successfully navigate this constantly evolving ecosystem. Tarush is responsible for managing and growing Toca Boca’s digital presence and revenue with global strategic partnerships. Before joining Toca Boca Tarush worked for the Walt Disney Company in LA and New York.

Using Toca Boca’s method for creating high quality apps for children as an example, Tarush demonstrated how leveraging partners and diversified business models can reach new customers globally. He described the best practices for developers to find creative solutions that will add customer value. To learn more about this important topic, be sure to watch the video of Tarush’s session at Casual Connect.

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To see another lecture by Tarush from Casual Connect Europe and learn about his career, see this exclusive article.

DevelopmentExclusive InterviewsGame DevelopmentIndie

Tumblestone: The Casual Competitive Anomaly

August 30, 2017 — by Orchid

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They call themselves The Quantum Astrophysicists Guild, and they’re four guys based out of Seattle. “I started the company years ago, during the development of my previous game, The Bridge, says the company’s founder Ty Taylor. “I met the artist of The Bridge, Mario Castaneda, in university, and we’ve been working together since (he made the art for Tumblestone as well). For Tumblestone, I brought on two engineers, Alex and Justin, who I met while working at Microsoft”. Working on the current projects, the team doesn’t abandon their previous creations: The Bridge is getting released for Nintendo Switch, while Tumblestone is becoming a competitive game.

Europe 2017Video Coverage

Justin Booth-Clibborn: Branding for a Sustainable Difference | Casual Connect Video

August 20, 2017 — by Catherine Quinton

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Emotion is key, and often, that comes through character-driven storytelling. - Justin Booth-ClibbornClick To Tweet

In order to compete in this overly saturated and ultra-competitive mobile gaming landscape, having a compelling brand along with good creative ideas is key. This emotional connection is needed for both user acquisition and user retention. Justin Booth-Clibborn, Head of Business Development at Psyop explained during his session at Casual Connect Europe that simply showing fun gameplay only goes so far. He stressed that “connecting people through storytelling emotionally with your own tone of voice and personality” is extremely important in building and sustaining your brand.

Asia 2017Video Coverage

Wibe Wagemans: Creating Change in Consumer Behavior | Casual Connect Video

July 26, 2017 — by Catherine Quinton

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Solitary players are spending most if we put them into the most socially active room! - Wibe WagemansClick To Tweet

As the fastest growing social casino company, Huuuge Games is innovating through relentless focus on a real-time social multiplayer platform. At Casual Connect Asia, Wibe Wagemans spoke about how Huuuge Games has already achieved category leading monetization (ARPDAU) and has seen success with TV and digital ad campaigns and how Huuuge Games is going after new market segments and demographics. He reflected, “The funny thing is there are a lot of players in social casino who play slots solely alone. What we’ve discovered is if we put them in the same room room with other players, you can drive the ARPDAU for even 50-year-old players.” Keeping on top of updates is crucial to user retention. He explained, “I cannot emphasize enough how important speed is for a startup. We have cycles where we do updates every two weeks – which allows us to innovate way faster than anyone else in the industry.”

BusinessExclusive Interviews

Marc Hale: Liftoff for a Personalized Ad Experience

July 11, 2017 — by David Radd

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Marc Hale is the Head of APAC at Liftoff where he oversees partnerships with mobile app advertisers and agencies across the region.

Marc Hale is the Head of APAC at Liftoff
Marc Hale is the Head of APAC at Liftoff

“We offer CPA-optimized mobile app install and retargeting campaigns to performance marketers looking to acquire and re-engage high-value users for their mobile apps,” said Marc. “Mobile ad tech is a dynamic and rapidly changing industry, and over the last 10 years I’ve been fortunate to have worked at some key players at the forefront of those changes. With its data-driven approach to user acquisition and retargeting campaigns, Liftoff particularly interested me.”

AudioDevelopmentExclusive InterviewsGame Development

Get Even: Immersive Experience with No Special Hardware

June 21, 2017 — by Orchid

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A hero named Black, an ice-cold mercenary and hired gun, wakes up to discover he has lost memory. Under the guidance of his anonymous captor, ‘Red’, Black embarks on a form of treatment, facilitated by a unique technology – a headset that allows the user to relive their memories and experience them again in the present. This is how the creators describe the Get Even game, that will be out on June 23rd. As the sound in the game is tied to gameplay, and makes a great part of it, in charge of the soundtrack was Olivier Deriviere, known for music for Assassin’s Creed IV: Freedom Cry, and Remember Me. The Farm51 team of Get Even’s devs went even further to create an immersive experience, and used the Auro-3D plugin of the Audiokinetic WWise engine. This audio format delivers a full three-dimensional sound spread capable of reproducing natural acoustic space. Their director of Creative Entertainment Division of game Iwan De Kuijper explained more on the technology, while the producer for Get Even Lionel Lovisa shared more details on the game’s production, and Olivier Deriviere told more about his vision of Get Even soundtrack.


Europe 2017Video Coverage

Engagement, Retention and Re-Engagement: Insights from Bryan Mashinter | Casual Connect Europe 2017

June 16, 2017 — by Catherine Quinton

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Don't be afraid to make your players work harder in events but make it worth it. - Bryan MashinterClick To Tweet

Bryan Mashinter is Game Director for DragonVale at Backflip Studios, with a major focus on the creative direction. At the time Bryan joined the company, they consisted of 14 people and were just beginning to focus on more than one project at a time, so it was essential to have someone who could keep things from falling through the cracks. Bryan filled this role at the production level, organizing projects, setting schedules and, in general, assisting the company in moving towards executing their creative vision goals. One of which, as for any company, is to keep users and encourage them to pay. The Backflip Studios team has discovered: lapsed users want to know elements of the game have changed but still feel familiar. “Don’t be afraid to make your players work harder in events but make it worth their efforts and watch out for fatigue”, Bryan advices. They explained in detail how to make the most out of events in their Casual Connect Europe 2017 lecture.

Europe 2017Video Coverage

Melinda Montano: Helping Developers Go Cross-Platform | Casual Connect Video

April 19, 2017 — by Catherine Quinton

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Going cross-platform can keep a game alive and played for years to come. - Melinda MontanoClick To Tweet

Going cross platform is an opportunity to increase your potential audience. It can please your current userbase and it can grow your lifetime revenue. Such a leap needs to be considered carefully. As Melinda Montano, Business Development Manager at Kongregate explained during their presentation at Casual Connect Europe, “Before you decide to go cross-platform, understand why you’re doing it. Figure out the opportunity – do you want more revenue, users, prestige?” The complications developers often encounter when going from mobile to PC and vice-versa. These include perceived game value, freemium/premium, to the specifics of UX/UI changes. Melinda’s talk, PC and Mobile: Going Cross Platform Post-Launch provides actionable insights for your cross-platform PC and mobile plans. One simple tip Melinda offered was: “In UI, the biggest thing to remember when going from PC to mobile is that we have hands. They cover the screen.” For more, see the full lecture below.

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Esports for Indie Mobile Developers: Mad Skills Motocross Championship Deep Dive

April 4, 2017 — by Industry Contributions

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By Simon Sundén, head of Esports at Gumbler

With over 31 million downloads, Mad Skills Motocross 2 has continued to be a success for developer Turborilla since its launch in 2014. This is primarily due to a loyal player base, many of which are involved in real-life Motocross, as well as partnerships with the likes of RedBull for exclusive events. Looking to drive more community engagement, Turborilla decided to up the ante in October 2015 by introducing real-money challenges via Swedish skills-based esports platform, Gumbler.

Based purely on a player’s skill, Gumbler brings esports to mobile games by enabling players to win real cash through placing money on their abilities. After integrating Gumbler, Mad Skills Motocross 2 saw players win upward of $900,000 in 2016 – with some individual players earning as much as $6,000 per month.

Having seen the high levels of engagement from the Mad Skills Motocross 2 community, Gumbler worked with Turborilla to host its first World Championship at the beginning of 2017 with a prize pot of $20,000.

For Gumbler, the goal was simple as its Head of Esports, Simon Sunden explains:

Europe 2017Video Coverage

Maximizing Revenue and User Experience: Insights from Natalie Portier | Casual Connect Video

March 10, 2017 — by Catherine Quinton

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Every achievement is a complex victory that must be earned through group effort. - Natalie PortierClick To Tweet

In-app ads and amazing user experience don’t have to be mutually exclusive. At Casual Connect Europe 2017, Natalie Portier, COO of Appodeal, treated the attendees with how to generate a positive, customized experience for your users and top ad revenue. This included expert tips and detailed case studies from successful publishers. Natalie advised, “Good user experience is essential to monetize a F2P game, like minimize ad loading time and deploy them in natural rooting periods.” To learn more about this, see the full lecture below.

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