In her lecture at the inaugural Casual Connect Tel Aviv in 2015, award-winning monetization designer My N. Tran challenged conventional free-to-play funnel wisdom and showed that the power of converting your players is as impacting as both retaining and monetizing. Drawing on design experience from three top-100 grossing titles, My N. Tran of Storm8 shared tactics and strategies for getting that all-important first dollar. She stressed, “Just because you retain somebody, doesn’t mean you can monetize off of them. On average, less than 10% of your player base will ever pay you. Converting and monetizing are not the same thing. First, you need to have your players to be comfortable with the idea of spending.”
To read more about My N. Tran, see this exclusive article.
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