You may have been able to get away with little mistakes in the past but today’s mobile user is too smart to be duped. There are plenty of other fish in the sea, so if your mobile app fails to fulfill their demands, they will just move on to greener pastures. They don’t need another new mobile app in the market claiming to solve their problems. You, as a mobile developer, need them to like your app.
Looking at the tough competition in the mobile market right now, I would say it is time to pull out the big guns! A bit of wisdom from the best mobile developers on the planet never hurts. So, here are a few things you absolutely must do to create a successful mobile app.
Every platform has a personality
There is a constant feud brewing between Android and iOS users because each has its own pros and cons. They are both unique in their design and features so the expectations of their loyal audiences are very specific. When building for a certain platform, you need to be aware of its strengths and weaknesses and plan ahead to combat possible hurdles. Your app design simply cannot be translated from one platform to another without adjustments. In fact, a sensible mobile app developer would start from scratch and only reuse minimum basic components from another platform’s app. Make the most of its individuality because that is what will make your mobile app successful in the end.
Test it to be the best
Confidence is good but overconfidence is destructive. You cannot be certain how your new mobile app will be received if you do not test it out. First of all, you need to test it personally with total objectivity to fix any embarrassing errors you may have overlooked. Arrange group testing for greater accuracy of response. This will also help to gather data from a number of user types. To improve your chances of connecting with the target audience, select candidates who are intimately familiar with the platform you wish to launch your app on. For instance, Apple users will be better able to point out flaws in the UX or UI design if your mobile app has been developed for them.
Put yourself in the user’s shoes
Imagine that you are the end user and have been offered to try that new app. Ask yourself if you would be interested in downloading it and keeping it on your smartphone. That is the first step: Compelling users to take interest in your mobile app. Notice your first impression and the expectations you attach to it at that moment. The appearance, navigation, usability and user experience must be keenly observed. Did it help you accomplish what you set out to do? Would you like to use it again? How does it compare to similar apps in the mobile market? The answers to these questions will reveal weaknesses that may have escaped your notice previously.
Should it be paid or free?
The point of revenue depends solely on the business you are developing the mobile app for. However, you should advise them based on your knowledge of the platform, target audience and nature of the app. Apple users generally show no hesitance towards paid apps but Android users prefer free apps to paid ones. In any case, your mobile app opens up multiple doors for revenue to flow in if developed wisely.
Choose the specialists in the game
Once you have decided on the purpose of your mobile application, make sure you acquire mobile developers who have expertise in such app development. This will save resources and time which are often key factors during mobile app development. Simply put, when you know what you are doing the result will reflect quality.
Understanding the importance of these aspects of mobile app development will make you a force to be reckoned with in the mobile market. This is the strategy adopted by the talented mobile app developers at Incubasys Singapore. It has produced rewarding results in the past and is currently being improved to incorporate the latest mobile market trends.
Sadaf Shahzad of Incubasys Singapore
A content writer at Incubasys Singapore with an affinity for the development of games and mobile apps. An organic chemist, beauty blogger and creative blogger all in one.