There are thousands of work for hire studios that account for more than 30% of the games in the app stores. By observing hundreds of studios in our community, CEO of SOOMLA, Yaniv Nizan, was able to find one key element that differentiates the successful ones from the struggling ones. In this video from Casual Connect USA, learn how to build demand for your services and get high margin projects for your studio. One of his suggestions for a work for hire studio is to create leaderboards to promote competition. He explained, “We are not talking about game leaderboards. We are talking about rating other things in the ecosystem, creating top 10 this, top 10 that.” As an example, “Our top 10 Unity Games blog post drives about 10% of the traffic into our blog and we just did this by researching the web, aggregating the results, doing a survey on reddit and posting it.”
To read more about Yaniv Nizan, see this exclusive article.
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