The Letter is a non-chronological, horror visual novel game with seven playable characters. It also features full English voice acting, several branching paths with more than 10 endings, highly animated character sprites and backgrounds, and quick-time events.
With over 31 million downloads, Mad Skills Motocross 2 has continued to be a success for developer Turborilla since its launch in 2014. This is primarily due to a loyal player base, many of which are involved in real-life Motocross, as well as partnerships with the likes of RedBull for exclusive events. Looking to drive more community engagement, Turborilla decided to up the ante in October 2015 by introducing real-money challenges via Swedish skills-based esports platform, Gumbler.
Based purely on a player’s skill, Gumbler brings esports to mobile games by enabling players to win real cash through placing money on their abilities. After integrating Gumbler, Mad Skills Motocross 2 saw players win upward of $900,000 in 2016 – with some individual players earning as much as $6,000 per month.
Having seen the high levels of engagement from the Mad Skills Motocross 2 community, Gumbler worked with Turborilla to host its first World Championship at the beginning of 2017 with a prize pot of $20,000.
For Gumbler, the goal was simple as its Head of Esports, Simon Sunden explains:
Circle Sweep is a mobile puzzle game from developer Planet of the Apps. While mobile puzzle games is a popular genre, the developer feels like they have an original spin that people will enjoy.
“Planet of the Apps is a small studio and we love doing games,” said Ben Engel-Kacen, Planet of the Apps Founder and CEO. “Our strength and passion had always been innovating new gameplay mechanics. We have released over 30 different games and with each we did our best to create an original gameplay mechanic which we enjoy playing ourselves.”
“At one point, we saw that the matching puzzle genre is a very popular one but with very little innovation. Everyone just keeps copying the same mechanics, and sometimes even art style, from the leading games, making all games feel the same,” added Ben. “We felt the time is right for a fresh game mechanic, and that if we’ll manage to hit the right one, we may even win a large percentage of the players.”
New tech innovations make you be on your toes and catch up; otherwise, you are behind. - Paivi PutseppClick To Tweet
In a lecture entitled Mobile UA Tips from the Inside Paivi Putsepp-Seufert, Business Development Officer of Unity Ads at Unity Tehnologies, Paivi described what people consider best practices for mobile UA. If you would like to know more about how to run a successful mobile UA campaign, be sure to watch the video of Paivi’s presentation at Casual Connect Tel Aviv below and note the tips she offers there. Some tips that Paivi offered regarding best video campaign practice: use multiple videos, targeting should be done based on data and not assumptions, and use an optimal video length of 22 seconds. To learn more, tune in to the full lecture video below.
85% of app revenue has been from games. By 2020, that's a $75 billion ecosystem! - Eitan ReiselClick To Tweet
Data is key for better targeting, as you need to know who to monetize, Google Israel’s Head of Gaming Eitan Reisel suggests, and warns: small companies need to make careful decisions when addressing monetization issues, and it’s better to be cautious about what platform will suit you best. Solution? Break down the game to different stages along the funnel to maximize targeting and insights. They explain more in their Casual Connect Tel Aviv talk.
Andrew Sheppard has had a productive career – playing key roles at companies like Kabam, hi5, Electronic Arts and Outspark. Now, as the newly appointed CEO of GREE International Entertainment, Inc., he will share his expertise and insights with the audience at Casual Connect Europe in Berlin, Germany, as its keynote speaker on February 7.
So what type of experience does Andrew bring to the conference and what can developers and other games industry professionals hope to learn? Here is a quick look back at Andrew’s career and what to look forward to at Casual Connect Europe.
Séverin Larose of SoulGame Studio has created multiple titles, including Rogue Soul II. SoulGame recently received the bronze medal at Ludum Dare gamejam, which Séverin was extremely proud of since it was the studio’s first time participating in the event.
“The concept we came up with was new to me, I had never worked on a pure puzzle game before so it was nice to check that we could do puzzles as well,” said Séverin. “It also meant that the experience I had accumulated working with Flash was allowing me to ‘impress’ people with high quality polish in just 72 hours of work, since many comments were actually skeptical about the possibility of achieving such a result in such a short time frame… that was really satisfying and motivating.”
It hasn’t always been easy for Séverin, having to work as a part-time music teacher during the creation of SoulGame’s first release: The Soul Driver. There were other games before that, but Séverin was willing to scrap partially complete projects in order to put something out at the level of quality they wanted.
“I think most of us aim at perfection when we create things even if we never reach it, but I think some devs are just more reasonable than I am when it comes to budget and deadline. I did spend a lot of time, hard work and money just to make our games better, when they could have been released. Sometimes I spend a whole day on an invisible detail… I basically only stop when I’m so out of cash that I can’t continue!” detailed Séverin. “It’s just that I really value players’ enthusiasm, a lot. It’s extremely rewarding for me, even more than money. It’s really quite logical after all, we just want to make games that people love, and yeah sure, if I get rich in the process, awesome! But that will be a consequence, not a goal.”
Séverin has also participated in Indie Prize, after talking to Khail Santia from Moocho Brain who talked about how great the experience was for them. “Indie Prize to me was an unique occasion to meet in person a lot of people from the industry. It was kinda epic, to be honest!” said Séverin. “I got so used to working on a remote basis, dealing with email and invisible people, so meeting them after all those years was a kind of ‘real world’ confirmation that everything we lived was actually true. I especially loved meeting and share experiences with my fellow game developers from literally all around the world, some I’m still in touch with.”
I’m Benoit Freslon, I’m 31, based in France, and I’ve liked making games since my childhood. I studied in a gaming school and earned experience in a game studio in Paris before becoming a solo indie game developer in 2009.
EnigmBox on iOS is a compilation of 56 different puzzles that make you “think outside the box”. Use all the iPhone functionalities: move it, touch it, take pictures, capture videos, plug in accessories, use location service, all buttons and the mobile features. At Casual Connect Asia this game won the Best in Show Critics Choice and the Most Innovative Game awards.