Giant Fox Studios started about 5 years ago, and the team was initially working on Flash games. Since then they developed close to 200 games. At Casual Connect USA 2016 they presented Gamester – an opportunity to be in your own game: just take a pic, select the genre, environment and enemies. You can even use your own storyline and add voiceovers! CEO Jaime Fraina tells more.
A New Age 3D strategy game made in China… Wait! MADE IN CHINA? Typically, anything made in China smells suspicious… In mobile it’s about some biased comments including but not limited to copying, out-of-line translation, not very user-friendly and so-much-text UI, etc. When Gunship Studio positioned themselves as the 3D game studio targeting overseas market, they chose a hard path… Yes Games is a mobile game developer founded in 2011. Gunship is one of the six studios under it. Unlike others who got famous IP support from Toei Animations (such as Dragon Ball and One Piece), Gunship has spent more than 12 months finding out what kind of game they want to make. The end result is Shield of God, whose story is told by the company’s overseas business director Amy Ho.
Dropout Games is a studio based in India, comprising of three dropouts and a graduate (unfortunately). After a successful release of their previous game, UNWYND, on iOS, they are back with a calmer and more relaxed attitude with their new endless puzzle game, Blyss. The team’s game designer Siddhesh Khatri shares the story.
By Connie Hwong, global content marketing director at Verto Analytics
Whether you’re a big-time game publisher or indie, the challenges that every mobile game developer faces are the same: acquiring users and keeping their attention well past download. It’s simple to say but hard to do: less than 20 percent of all game downloads result in active users after 30 days.
Even with real-time data and sophisticated mobile analytics, how many mobile gaming industry insiders really know what’s working well? Almost all game developers struggle to answer these questions:
There’s no doubt that the mobile games market is growing—even before the debut of Pokemon Go. Not only are more people playing on smartphones and tablets, but they’re dedicating increasingly more time and money as well. To grab a bigger share of this growth, developers and publishers need to target the right consumers with the right content. The first step in achieving this insight is understanding the past and future landscape of the mobile games space by addressing two core questions: Where is this growth coming from? and Where will growth come from next?
With these questions in mind, Nielsen Games recently analyzed its data on mobile gamers and their thoughts on hundreds of the top mobile games to provide industry-level insight into growth patterns. Manager Julia Valchanova and Senior Analyst Ian O’Neil share the learnings.
With China’s console ban lifted and the growth of Android-based set-top boxes, TV games look like the new blue sea for games publishers and/or developers. However, due to younger players and SARFT censorship, sales are not encouraging. The exception in China is VR which has sparked a new industry passion for TV games. In this session from Casual Connect Asia, analyst for IHS Chenyu Cui discussed the VR market in China and shared IHS’ forecast of installed headsets and sales value. Chenyu explained, “The future Chinese VR market will be relatively small. Most of the future market will be made of adapter headset which doesn’t give good quality or a good experience. The lack of good hardware for the Chinese market is the main problem.” To learn more about VR in the Chinese market, watch this video of Chenyu’s complete session.
Ellipsis is an award-winning action puzzler with retro-styled visuals and absolutely zero text. Designed from the ground up for touch devices, it was released on iOS in February 2016 and for Android on June 16th. Its intuitive concept is easy to understand but you soon uncover a deep and challenging universe of ever-evolving levels. Ellipsis is a polished game experience, developed with a bit of idealistic, opinionated approach. Released as a premium game, it features no text, no ads, no IAP. The developers headed by Yacine Salmi explore how these decisions impacted our development and release.)
Mobile is a significant growth sector for the gaming industry and many are expecting VR to be the next big thing for the industry. In Next-Gen: VR & AR track, Casual Connect USA will explore the what game makers are doing to make the sector take off and what investors want it to succeed.
VR’s Rapid Growth
While there’s a lot of excitement surrounding augmented reality and virtual reality, there’s also a lot of confusion as well. The potential for VR is huge while AR might be even larger over the long term, right now there are more questions than there are answers. Looking at the full breadth of the industry, Tim Merel, founder/CEO of Eyetouch Reality and Digi-Capital, will look at AR/VR revenue forecasts, sectors, business models, investment, core tech, pricing and users. The session titled “The Reality of AR/VR” will look extensively at the facts and figures of AR/VR.
With platforms like Vive, Oculus, PlayStation VR and Samsung Gear VR, consumer VR has definitely arrived. However, it can be a challenge for developers to make sense of these myriad platforms and decided which to target. Game developer Edward McNeill will talk about the differences between these various VR platforms, talking from the experience of someone who has already launched to VR titles in “How to Pick a VR Platform”.
With growth in mobile ad revenue being 128% in the next few years, it is time to think beyond installs. In a session from Casual Connect Asia, In God We Trust – All the Rest Need Data, Itamar Benedy spoke about the powerful weapon known as data, answered data-related questions and explained how to unleash the power of data.
One tip Itamar gave: “Understand the user journey in real-life to optimize user acquisition and build personas while respecting privacy. No one likes to receive Push Notifications at 3am.”
Who is the Gaming Top Talent? At Casual Connect Asia, independent game developers auditioned for a chance to compete in this global online event to select the best original games for mobile platforms by independent developers. The prizes total over US $1M and include opportunities to win publishing and funding deals. Competitors can also benefit from powerful PR through YouTube and Twitch channels.
The auditions are hosted by Shelley LK, who is also judging, along with James Kosta, Operations Partner, Signia Venture Partners; Kadri Ugand, Co-Founder of GameFounders; Georg Zoeller, Game Professional and Partner Engineering Manager (APAC). Shelley has more than 16 years of experience in the US, Europe and Asia/Japan, participating in and transacting investments reaching as much as US $900M, as well as exiting ventures of her own. Shelley is Managing Partner of IPC Ventures, a company which invests in early stage first mobile startups including technology, platforms, media, content and mobile gaming.
See more of these auditions by viewing the video of this session at Casual Connect Asia.
To read more about Shelley LK and IPC Ventures, see this interview.