Asia 2016Video Coverage

Serena Proudfoot: What’s Coming in Casino | Casual Connect Video

September 24, 2016 — by Catherine Quinton

Work hard, don’t be afraid to get your hands dirty, and never give up! - Serena ProudfootClick To Tweet

The time is here when a game studio can manage and build their own consumer relationships through social platforms. At Casual Connect Asia, Serena Proudfoot, Vice President of Production and partner at Oddity Labs, gave pointers on how to create and maintain healthy business to consumer relationships. “It is definitely really important to not only focus on the reviews that aren’t so good and the negative feedback. Focus on the good feedback. Thank people for taking the time to review and to review you well. It definitely goes a long way.” said Serena.

Asia 2016Video Coverage

Hassan Mehdiasl: Bringing Joy to the World | Casual Connect Video

September 19, 2016 — by David Radd

Iran is an Android market. From inside Iran you can't access Apple store. - Hassan MehdiaslClick To Tweet

Hassan Mehdiasl is the CEO and Founder of Sourena Game Studio. After establishing Sourena in 2008, their first focus was producing PC games but that has shifted to also providing a way for international studios to publish games in the Iranian market. In their Casual Connect Asia 2016 session they explained how exactly can one enter the above mentioned space. 

Asia 2016Video Coverage

Ian Atkinson: Effective Monetization Methods | Casual Connect Video

September 2, 2016 — by Catherine Quinton

'70% of players like rewarded ads, so it's leaving money on the table to not do it!' - Ian AtkinsonClick To Tweet

They installed your app…now what? At Casual Connect Asia Ian Atkinson from AdColony explained what! “70% of players like rewarded ads, so it’s leaving money on the table to not do it!”, Ian pointed out during this solo session, explaining how the top mobile app publishers are engaging and retaining users longer while maximizing monetization and minimizing SDK bloat.

Asia 2016Video Coverage

Nimit Panpalia on Monetization Strategy | Casual Connect Video

August 30, 2016 — by Catherine Quinton

Be local. Understand where your players are coming from and use the right ad network. - Nimit PanpaliaClick To Tweet

Nimit Panpalia, Global Head of Developer Acquisitions at POKKT, says, “I believe gaming will be the biggest growth industry in Southeast Asia and India, and I want to make a difference during the growth phase of gaming.” Nimit’s work focuses on interacting with game developers to show them how the POKKT SDK would be an asset in their monetization strategy. They discussed POKKT’s vision of the latter in a panel at Casual Connect Asia 2016 along with colleagues from Appodeal, VMAX, Vungle and AdColony, as well as shared more details of their personal views with Gamesauce: Nimit knows devs avoid ad networks and as a result, wants to become a part of their business.

Asia 2016Video Coverage

Niel Dagondon: Leading Philippine Development | Casual Connect Video

August 29, 2016 — by David Radd

'Metrics aside, reading positive reviews from people you don’t know is still a treat.' - Niel DagondonClick To Tweet

The growth of the Southeast Asian mobile game market has been touted for many years, but the revenue base has been small compared to more established markets. Could 2016 be the year of the fastest-growing region in games? At Casual Connect Asia, this panel of experienced game publishers in Southeast Asia will discuss strategies for growth and revenue in the region. Niel Dagondon, general manager for Philippine-based Anino Playlab, suggests: “If you optimize the payment enough and if you have the right product, and if the game is social enough especially in countries of the Philippines and Thailand where people are social media addicts, it gets to the point where it starts to be profitable for us.”

Asia 2016Game DevelopmentVideo Coverage

IMBA Interactive: Sounding Off in Singapore | Casual Connect Video

August 24, 2016 — by David Radd

Sensitivity, empathy and grace should be (equal to) assertiveness and confidence. - Gwen GuoClick To Tweet

When it comes to working with sound designers/composers, there isn’t a one-size-fits-all way of having an effective audio pipeline; it depends on which practices suit your company’s working style or culture the most to bring out the best in your game. In their Casual Connect Asia 2016 lecture, IMBA Interactive’s co-founders Gwen Guo and Sharon Kho shared various project postmortems from small, bite-sized casual games to AAA titles, and discussed how you can find the best audio pipeline for your team. They mentioned: “(Sound designers) ask a lot of questions. Besides technical requirements, we ask to understand the soul of the games.”

Asia 2016Video Coverage

Martin Ha: A Friend Developers Can Trust | Casual Connect Video

August 23, 2016 — by Catherine Quinton

Never run anything alone. - Martin HaClick To Tweet

Martin Ha is Business Director of SohaGame, the top mobile game publisher in Vietnam, with 28% of the market in 2014 and 2015. Martin became Business Director after five years of working with SohaGame’s parent company, VC Corp, beginning as a creative internet product executive while still at university. Now, after three years working in this creative field and branding with SohaGame, Martin is completely satisfied to be working with the internet business, describing it as “a young and dynamic environment that is always full of innovative ideas.” Join Martin Ha and other industry professionals in this panel from Casual Connect Asia.

Asia 2016Video Coverage

Nelson Rodriguez: Finding and Proving Value | Casual Connect Video

August 22, 2016 — by Catherine Quinton

'A quarter of players said they left the game because it updated too frequently.' - Nelson RodriguezClick To Tweet

Nelson Rodriguez heads the game industry marketing strategy for Akamai Technologies, coming to this position after two years on the Xbox marketing team and six years creating award-winning digital marketing campaigns for clients that include Ubisoft, Microsoft, Sony and Hasbro. Nelson has helped launch dozens of games: blockbusters such as Halo 3, Tekken 5 and Assassin’s Creed Brotherhood, as well as indie titles like Tweet Defense and A Kingdom for Keflings. At Casual Connect Asia 2016 Nelson shared their understanding of why players leave games, and recently they told Gamesauce about their perspective working as a marketing strategist, as well as the games industry overall.

Asia 2016Video Coverage

Henry T. Yeh: Have Fun, Make Money | Casual Connect Video

August 22, 2016 — by David Radd

'The goals are to always have fun, make great products and make money (in that order)' - Henry YehClick To Tweet

Join Henry Yeh of Gumi and other publishing professionals in a panel from Casual Connect Asia. This panel (called The 20 Billion Dollar Market! Really?) raised a lot of questions on the international side of the mobile games business. One of the big questions was: Who is making money in this market and how? They discussed strategies from a publisher’s perspective as well as what a developer should deliver and be prepared for before searching for a publisher.

Asia 2016Video Coverage

Jasper Mah: Esports for Everyone | Casual Connect Video

August 21, 2016 — by David Radd

You don’t make an esport title hoping that it turns out to be an esport. - Jasper MahClick To Tweet

The new generation of millennials doesn’t think the same way as an older audience, so esports might be the sport millenials will be into. It already is the fastest-growing sport in the world. ESL Asia Pacific region Business Development Director Jasper Mah emphasizes: these games should be fun to play and watch, and not just overly competitive. They discuss this from a perspective of the leading live streaming and video platforms in a Casual Connect Asia 2016 panel, as well as share their own story with Gamesauce.