At Casual Connect USA 2018, Boris Logvinskiy and Adam Carey (Senior Director of Ad Monetization at SEGA Networks) discussed MoPub’s in-app solution for the header bidding concept, called Advanced Bidding. It is a new way of allowing different demand sources to compete for the opportunity to show an ad to a user, maximizing ROI for the advertiser while also maximizing publisher revenue. During the conference, Boris said “The core tenet of Advanced Bidding is that is has to be different than Desktop and built from the ground up.” This is something Boris believes will help solve the difficulty of monetizing an app. Furthermore, “I can’t wait to explain to brand dollars the performance of Rewarded Video. You skate to where the hockey puck is going to be, and that’s in-app advertising budgets.” To learn more about how you can make this work for you, be sure to watch the video of the full session.