More Entries for the Indie Prize at Casual Connect USA

July 20, 2017 — by Catherine Quinton


More developers have entered games for Casual Connect USA Indie Prize. These include Guilt Battle Arena from Invincible Cat in Canada, duOS from Team duOS in the United States, Iron Tides from Crash Wave Games in Canada, Light Tracer from Oasis Games/Void Dimensions in China, Vidar from Razbury Games in the United States, Don’t Kill the Knight from Penguin Spot Games Ltd in Brazil and eQuiz from SilverMotion, Inc. in the United States.


BIG Festival: Showcasing Brazil’s Games Industry

July 20, 2017 — by Industry Contributions


By Hernan Lopez, Casual Connect Goodwill Ambassador of LATAM

If you are planning to explore LATAM and you like the good weather, friendly people and business opportunities, I heavily recommend you check out the BIG Festival in Sao Paulo, Brazil. BIG Festival is one of the (if not THE) biggest video game conference in Latin America, with a lot of business-oriented lectures, exclusive showcase, important prizes, a good matchmaking tool, plenty of meeting tables, a lovely mingle area –
but the most importantly, a well balanced cocktail of people from the video gamse industry looking to do business.


yellowHEAD to provide key UA insights at Casual Connect USA

July 14, 2017 — by Casey Rock


yellowHEAD will be on hand at Casual Connect USA this August in Seattle to provide developers and publishers with valuable insights on UA, ASO, SEO, and more. The company has a long and storied relationship with the conference, including recently at February’s European show where yellowHEAD Head of ASO Sagi Dekel discussed effective ASO strategies. At Casual Connect USA, Head of Social Ori Meiry will join a panel of experts on user acquisition and retention – where he will discuss yellowHEAD’s unique approaches to these topics and how they’ve helped others meet their marketing goals and grow their business.

The company also often hosts a booth at Casual Connect conferences – and Casual Connect USA will be no different. yellowHEAD Head of Growth Merav Katz Gershuni notes that it provides a dedicated space to meet game developers and publishers and discuss ways to help them succeed in their advertising and UA goals. “We’re also looking forward to meeting our clients and friends, catching up on their new games, and raising a glass or two to our fruitful cooperation,” Merav says of Casual Connect USA.


Casual Connect USA: Let’s Talk Business

June 24, 2017 — by David Radd


Casual Connect USA 2017 on August 1-3 in Seattle, Washington will cover a myriad of subjects detailing the developing, publishing, and marketing of games for all platforms. Taking place exclusively on August 2, the Business of Games track will kick off with a short welcome by track emcee Salim Mitha, a partner at Evolution Media and veteran in growth tech opportunities on funding, publishing and licensing.

The conference will feature sessions on various evolving game finance models, impacting almost every game developer in the industry. Jay Powell, CEO of The Powell Group, and Drew Boortz, Managing Vice President of Western Business Development at Nexon, will discuss a myriad of pros and cons of the various popular structures for game finance, including break-even structures, studio burn-rate deals, angel, Series A investment, crowdfunding, as well as creative hybrids of all structures. Patrick Sweeney, one of the leading attorneys in the games industry, will serve as moderator.

Patrick Sweeney has closed many deals on behalf of developers, so has particular insights in the publisher method of financing. He’ll talk about the pitfalls developers should avoid in publishing partnerships that he’s seen in the 500+ publishing agreements he’s helped conclude.

Publisher Courtship

Pitching publishers is an important skill for smaller developers to have to increase the exposure of their games. Talking on subjects like how to approach and pitch publishers, in addition to discussion of typical deal structures and expectations goings into a negotiation will be tinyBuild CEO Alex Nichiporchik, Team17’s Head of Publishing & Business Development Justin Berenbaum, Devolver Digital Partner and Funslinger Mike Wilson, and Versus Evil GM Steve Escalante, with Execution Labs co-founder Jason Della Rocca as moderator.

Developers and publishers have relationships not unlike people have, running hot and cold, suffering breakups and “ghosting”. Mel Montano, Senior Business Development Manager at Kongregate, will have a humorous take on the highs and lows of publisher networking, creating and maintaining relationships, and how to decide on a potential publishing partner.

Licensed for Business

IPs for music, films, TV or celeb licensing can have rewards and pitfalls for developers. Flashman Studios CEO Brad Young and Jam City EVP of Corporate Development & General Counsel Rob Zakari will talk about working in licensed IP business on franchises like Star Wars, Marvel, Walking Dead, Family Guy, Simpsons, South Park and many others.

Signing the right licenses is part of a general strategy including investment, acquisition and partnerships. Michael Chang, SVP Corporate Development at NCSoft West and Shanti Bergel, SVP of Business & Corporate Development at GREE International Entertainment will talk about their experiences working the business half of the industry for mobile and PC gaming.

Holistic Gaming Business

Gamers are changing and evolving all the time, and it’s important to be able to think holistically about it when you’re working in UA. Brian Boland, VP of Publisher Solutions for Facebook, will talk about overseeing the social media company’s efforts to help developers and publishers monetize their apps, sites and content.

There will also be insights from leading executives, giving their unique perspective from being on the leading edge. Gawkbox CEO Chris Brownridge, PlayFab James Gwertzman, CEO of and Jonathan Zweig, CEO of AppOnboard Inc., will talk about everything from streaming, gaming back-ends, and app development in a session moderated by LVP Partner Paul Heydon.

Network to Success

Casual Connect will cover multiple broad topics of the industry, covering VR & AR, game design, social casino and much more. Over 2,000 professionals are expected to attend the conference, making it a perfect networking event with three official networking parties. To find out more about what Casual Connect USA 2017 can offer, please visit


Casual Connect USA: A Place For Casino & Non-Casino Gaming Alike

June 21, 2017 — by Casey Rock


Computer Games Association will be hosting three days of high-profile casino-oriented content at its upcoming Casual Connect USA conference this August 1-3 at Benaroya Hall in Seattle. The conference has hosted tracks dedicated to online and mobile social casino and real money gaming for years – and this show will be no different, showcasing big names from various different areas in the casino industry during its casino track. However, the track will also feature content important to non-casino game developers as well – especially in regards to a new emerging market: land-based casinos.