Saudi Arabia is a lucrative market for mobile games, particularly due to its high concentration of heavy spenders. There is however a dearth of data to assist both foreign and local publishers to navigate with clarity and confidence. At Casual Connect Europe Amir-Esmaeil Bozorgzadeh of Gameguise shared insights on how to pierce the veil and offer proven strategies to help tackle this den of whales and what this market represents. One thing to keep in mind is that “About half of Saudis are using prepaid cards for their in-app purchases.” It is little bits of knowledge like this that can hep you target this lucrative audience.