Asia 2017Video Coverage

Atsuo Nakayama: IP Business, Why and How | Casual Connect Video

August 26, 2017 — by Catherine Quinton

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Asia 2017Video Coverage

Atsuo Nakayama: IP Business, Why and How | Casual Connect Video

August 26, 2017 — by Catherine Quinton

Atsuo Nakayama speaking at Casual Connect Asia 2017.

How vulnerable is the game industry in the Association of Southeast Asian Nations (ASEAN)? Its competitors in Japan and the US have an IP business foundation. Without the same foundation, Atsuo Nakayama maintains that ASEAN will lose ground in comparison.

Atsuo is President and COO of Bushiroad Singapore where they manage its TCG, Mobile game and Anime business that derives from the IPs they own, including Vanguard, Baddy Fight and BanG Dream. They also specialize in the IP business from their previous work as Studio Head and General Manager of Bandai Namco Studios in Vancouver and Singapore.




Atsuo described the process of creating the fan base for the game IP they were making, “It took a three year effort to crystallize IP with a certified core fan base.” Clearly this is not a quick and easy thing to do. But they insist that by following Bushiroad’s procedure in creating IP, developers will realize this is just what Singapore and the ASEAN countries should be targeting. Watch this video of Atsuo’s presentation at Casual Connect Asia to learn more about the importance of IP business.







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To read more about Atsuo Nakayama including a lecture from Casual Connect Asia 2016, see this exclusive article.

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Catherine Quinton

Catherine Quinton

Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.

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