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Asia 2017Video Coverage

Atsuo Nakayama: IP Business, Why and How | Casual Connect Video

August 26, 2017 — by Catherine Quinton

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Atsuo Nakayama speaking at Casual Connect Asia 2017.

How vulnerable is the game industry in the Association of Southeast Asian Nations (ASEAN)? Its competitors in Japan and the US have an IP business foundation. Without the same foundation, Atsuo Nakayama maintains that ASEAN will lose ground in comparison.

Atsuo is President and COO of Bushiroad Singapore where they manage its TCG, Mobile game and Anime business that derives from the IPs they own, including Vanguard, Baddy Fight and BanG Dream. They also specialize in the IP business from their previous work as Studio Head and General Manager of Bandai Namco Studios in Vancouver and Singapore.

Atsuo described the process of creating the fan base for the game IP they were making, “It took a three year effort to crystallize IP with a certified core fan base.” Clearly this is not a quick and easy thing to do. But they insist that by following Bushiroad’s procedure in creating IP, developers will realize this is just what Singapore and the ASEAN countries should be targeting. Watch this video of Atsuo’s presentation at Casual Connect Asia to learn more about the importance of IP business.

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To read more about Atsuo Nakayama including a lecture from Casual Connect Asia 2016, see this exclusive article.

Asia 2017Video Coverage

Sharon Kho: Using Voices to Bring Your Game to Life | Casual Connect Video

June 11, 2017 — by Catherine Quinton

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As a game developer, you know the sounds in your game are crucial in so many ways. You may be using sound effects to underscore and add excitement to the action. Perhaps you have music to create moods and underscore the game world. It is no wonder music and sound effects are now commonplace in mobile games. But are you aware of what voice work can add to your game?

Sharon Kho is Co-Founder of IMBA Interactive

Sharon Kho, Co-Founder of IMBA Interactive, has the experience to guide you in exploring this underutilized area of sound for games. IMBA Interactive, a Singapore-based studio, provides audio and music solutions for video games and apps. Sharon is a music composer and sound designer whose most recent work on Mr. Catt received the Best Music and Sound Effect Award at the Bahamut ACG Awards in 2016.

At Casual Connect Asia, Sharon and another of IMBA’s founders, Jeremy Goh, gave a session aimed particularly at developers taking those first steps in working with voice talents, including casting and creating a script. In this session they described how to using voices to bring the characters and story of your game to life. When it comes to hiring an actor, Sharon advised, “You have to respect the actor who is going to put more things on the table than what is expected, because he has the talent you hired them for in the first place. So when you talk to the talent, make sure you get on the same page with them and make them comfortable, because at the end of the day… who knows, maybe your character development may come from the actor. Be open-minded to suggestions in order to get the best results.” To learn more, watch this video of the full session from Casual Connect.

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To read more about Sharon Kho’s views and to see another joint session with Gwen Guo from Casual Connect Asia 2016, see this exclusive article.

Asia 2017ContributionsDevelopmentVideo Coverage

Collaborative Innovation for the Next Generation of Developers | Casual Connect Video

May 29, 2017 — by Industry Contributions

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By Yi Fei Boon, Field Engineer, Unity Technologies

Innovation is often used to describe the latest and greatest in technology. Less known is the inspired community behind this, that is intrinsically motivated to propel a cycle of solving problems, discovering new solutions, developing and commercialising products, which in turn, helps companies reinvest in the next generation of technology.

Unity is a case in point. Developers face new challenges as they push the limits of technology and platforms to bring their games to life, as more dynamic game engines are, in turn, being developed to empower developers. It is during this cycle that collaborative innovation is born. Developers turn to the engine developers for aid, leading to collaborative new and unique solutions to address issues faced during development, which is then later implemented into the engine.

At the recent Casual Connect Asia held at Resorts World Sentosa Singapore, from 16 to 18 May, I spoke about how this process of collaborative innovation solves some of these problems, as well as how this drives the growth and constant improvement of Unity’s game engine. Working as Unity’s technical consultant, I have been aiding clients in optimising their programme and helping address challenges encountered while using the game engine.

Asia 2017Video Coverage

Simon Toh: The Keys to Approaching the APAC Region | Casual Connect Video

May 20, 2017 — by David Radd

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Remind developers that early monetization planning goes a long way in sustaining business. - Simon TohClick To Tweet

The time for Asian-Pacific mobile app publishers to switch to programmatic methods for monetizing. As the Head of APAC Platform Sales for MoPub, Simon Toh spoke about the need for developers to take advantage of mobile programmatic to monetize risk so that they don’t miss out on differentiated demand, revenue and control user experience. Simon stated, “To grow your top line, it is important for you to find new ways to monetize more of your users preferably all of them and not be overly dependent on in-app purchases.” During his talk at Casual Connect Asia, Simon also delved into what the beneits for publishers which included a glimpse into innovative ad formats and spend trends in the APAC market. To learn more, tune in to the video below of his full session.

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Singaporean-based Studios at Indie Prize Singapore 2017

April 22, 2017 — by Yuliya Moshkaryova

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Sixteen games from Singaporean-based teams will be showcased at Indie Prize during Casual Connect Asia 2017 in Singapore.

Game Title: NEO Impossible Bosses
Developer: Edwin Fan LiangDeng
Platform: Desktop Win
Website: neoimpossiblebosses.coder-ddeng.com
Country: Singapore

NEO Impossible Bosses is an RTS-MOBA Raidboss Rush in which you utilize a number of heroes to defeat the IMPOSSIBLE BOSSES!

Asia 2016Game DevelopmentVideo Coverage

IMBA Interactive: Sounding Off in Singapore | Casual Connect Video

August 24, 2016 — by David Radd

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Sensitivity, empathy and grace should be (equal to) assertiveness and confidence. - Gwen GuoClick To Tweet

When it comes to working with sound designers/composers, there isn’t a one-size-fits-all way of having an effective audio pipeline; it depends on which practices suit your company’s working style or culture the most to bring out the best in your game. In their Casual Connect Asia 2016 lecture, IMBA Interactive’s co-founders Gwen Guo and Sharon Kho shared various project postmortems from small, bite-sized casual games to AAA titles, and discussed how you can find the best audio pipeline for your team. They mentioned: “(Sound designers) ask a lot of questions. Besides technical requirements, we ask to understand the soul of the games.”

Asia 2016Video Coverage

Henry T. Yeh: Have Fun, Make Money | Casual Connect Video

August 22, 2016 — by David Radd

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'The goals are to always have fun, make great products and make money (in that order)' - Henry YehClick To Tweet

Join Henry Yeh of Gumi and other publishing professionals in a panel from Casual Connect Asia. This panel (called The 20 Billion Dollar Market! Really?) raised a lot of questions on the international side of the mobile games business. One of the big questions was: Who is making money in this market and how? They discussed strategies from a publisher’s perspective as well as what a developer should deliver and be prepared for before searching for a publisher.

Asia 2016Video Coverage

Jasper Mah: Esports for Everyone | Casual Connect Video

August 21, 2016 — by David Radd

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You don’t make an esport title hoping that it turns out to be an esport. - Jasper MahClick To Tweet

The new generation of millennials doesn’t think the same way as an older audience, so esports might be the sport millenials will be into. It already is the fastest-growing sport in the world. ESL Asia Pacific region Business Development Director Jasper Mah emphasizes: these games should be fun to play and watch, and not just overly competitive. They discuss this from a perspective of the leading live streaming and video platforms in a Casual Connect Asia 2016 panel, as well as share their own story with Gamesauce.


ContributionsDevelopmentGame DevelopmentIndieOnlinePostmortem

Diceroll Studios: Financial Literacy Project Turns into a Game

July 4, 2016 — by Industry Contributions

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Diceroll Studios was born in December 2015, founded by 5 students with barely any experience in game development. We met in May while on internship at the Game Innovation Program (previously known as GAMBIT), and we created re:color as a financial literacy game for OCBC. After the internship ended, we were persuaded to continue building the game, and the rest, as they say, was history.


Asia 2016Video Coverage

Robin Ng: Creating World Peace with Video Games | Casual Connect Video

June 30, 2016 — by David Radd

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'Be proud and be excited! We are a part of the future and future lies in our hands!' - Robin NgClick To Tweet

Southeast Asia (SEA) is a quickly growing region where many publishers and game companies are growing and expanding their publishing efforts. With so many available, this creates strong competition for game developers in licensing or finding a publishing partner in SEA. In a session during Casual Connect Asia, Robin Ng, Director of International Business and Strategic Development for ASiasoft, addressed the many factors publishers look at in a game which makes them ideal for publishing in SEA. Robin also explained what kind of games that are appealing in the SEA region. Robin explained, “Licensing of a game is more like a marriage between two parties so it is not a customer and client relationship. It is more like a marriage relationship.” For publishers, they have to be choosey and careful. Learn more about how they choose.

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