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ContributionsEventsIndieNews

Singaporean Based Studios at Indie Prize Singapore 2017

April 22, 2017 — by Yuliya Moshkaryova

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Sixteen games will be showcased at Indie Prize during Casual Connect Asia 2017 in Singapore.

Game Title: NEO Impossible Bosses
Developer: Edwin Fan LiangDeng
Platform: Desktop Win
Website: neoimpossiblebosses.coder-ddeng.com
Country: Singapore

NEO Impossible Bosses is an RTS-MOBA Raidboss Rush in which you utilize a number of heroes to defeat the IMPOSSIBLE BOSSES!

EventsIndustry

Casual Connect Asia to Host Major Players in Social Gaming

April 18, 2017 — by Casey Rock

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Some of social gaming’s major players will be on hand at Casual Connect Asia this May to discuss success, failure, and the industry at large. Executives from PlayStudios Asia, KamaGames, Huuuge Games, Murka, and more will speak on topics ranging from social casino content to skill-based tournaments.

At a glance

The Social Gaming track takes place on Day 2 of the conference and will kick off with a fireside chat with KamaGames. Chief Marketing and Commercial Officer of KamaGames Daniel Kashti will discuss the social casino industry at large and KamaGames’ strategy within that – as well as discuss the influence of genres such as MMOs and RPGs on the social casino ecosystem and the introduction of meta-games designed to attract the mainstream gamer.

Speakers such as Murka VP of Strategy Mark Beck and Huuuge Games Chairman Wibe Wagemans will discuss innovation and user acquisition in social casino while GameDesire VP Maciej Mroz will talk about different approaches to revenue for free-to-play (F2P) games. PlayStudios Asia Managing Director John Lin will discuss the APAC social games market and whether it is worth diving into for companies.

DevelopmentExclusive InterviewsGame DevelopmentIndie

Alice In Cube: New Angle Of Puzzles

April 7, 2017 — by Orchid

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A director, 2 programmers, an artist and a musician – they’re all from the team of 5 students from Ajou University in Korea, who made the puzzle game of Alice in Cube that would challenge even a seasoned puzzle games player.

“The reason why I created this team was so simple: I just wanted to make games. I was seeking for friends who were passionate about games, like myself, and four months later I finally found them all”, says director and project manager Kim TaeWoo.

Europe 2017Video Coverage

Robby Yung: Delivering the Power of Brands to Kids Apps | Casual Connect Video

March 29, 2017 — by David Radd

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Kids are a loyal audience. - Robby YungClick To Tweet

Kids games in the app store has some of the most diverse content and business models in the game industry. There are many ways to break into this market whether it is by freemium or subscription services. Robby explained that “Today there is a limited content with Premium in the kids category… Other categories have surpassed the premium category, like the subscriptions platforms”. Developers need to keep in mind that apps for kids need to not only be fun. Join Robby Yung, CEO of Animoca Brands, in his session The Complexities of Creating for the Kids Category during Casual Connect Europe 2017 as he describes the positive side of working with brands. “Kids are a loyal audience” after all and “Working with brands can be very exciting even for the development team” were just some of the wisdom that Robby brought during this session. For more information, see his full session below.

Tel Aviv 2016Video Coverage

Omer Kaplan on the Best Practices for the Mobile Market in Asia | Casual Connect Video

March 18, 2017 — by Catherine Quinton

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Omer Kaplan, CMO and co-founder of ironSource.

No one knows better than Omer Kaplan that Asia is now surpassing the West as today’s mobile epicenter. Omer is CMO and co-founder of ironSource and brings to his work experience in media buying for clients that include mobile publishers, game developers, retailers and major global brands. Omer was director of media at AfterDownload when it was acquired by ironSource in 2013 and uses this extensive experience to mentor early stage startups.

In Omer’s session at Casual Connect Tel Aviv, How is Asia Changing the Mobile Landscape?, Omer delved deeply into Asia’s growing global position and how that will influence advertisers and publishers in the future. As the mobile ecology evolves it is essential to shift focus and learn the best practices to take advantage of the changes. As he described, “Even if you are thinking you are localizing the product and you’re thinking you have the right people and you’ve translated everything, you need to be a ‘China-In’ or have the right Chinese partner to understand how to really reach and connect with Chinese users.”

To learn more about how to adopt the best practices for this market, be sure to watch the complete video of Omer’s session below.

DOWNLOAD SLIDES

More about Omer in this article.

EventsIndustry

Casual Connect Announces Major Changes to Conference Rotation

March 17, 2017 — by Casey Rock

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The Casual Connect game development conferences are about to get even more accessible for professional developers everywhere. The conference’s parent organization, Casual Games Association (CGA), recently announced that they will begin rotating where their conferences take place in order to provide people in different regions with new opportunities to participate in the no.1 casual games development conference in the world.

“Beginning in 2017, Casual Connect will be rotating events between regional cities regularly. We are open to suggestions for which cities our attendees would like to visit. Please email us at jessica.tams@casualconnect.org if you would like your city to be considered in our rotation schedule,” said CGA Managing Director Jessica Tams.

Immediate changes

The first major change occurred with Casual Connect Europe in February – which took place in Berlin instead of Amsterdam. This August the switch-ups will continue, with Casual Connect USA taking place in Seattle instead of San Francisco before moving to Disneyland Resort in California for January 2018. Additionally, instead of a Tel Aviv event in 2017, Casual Connect will host a conference in Kyiv during October – returning to Tel Aviv in 2018.

Jessica notes that while Casual Connect events will be rotating, CGA’s commitment to moving the games industry forward and providing developers, publishers and others with indispensable insights will remain the same. “We will continue to provide thoughtful, cutting-edge coverage on mobile and next generation games, social casino gaming, design innovation, industry insights, market navigation, and more.”

Conference lineup

Here is a look at all the Casual Connect conferences lined up through 2018.

2017

Casual Connect Asia, Indie Prize Singapore
16-18 May in Singapore

Casual Connect USA, Indie Prize Seattle
1-3 August in Seattle, Washington, USA

Casual Connect Kyiv, Indie Prize Kyiv
October in Kyiv, Ukraine

2018

Casual Connect USA, Indie Prize California
16-18 January at Disneyland® Hotel, Disneyland® Resort, California

Casual Connect Europe, Indie Prize London
29-31 May in London, United Kingdom

Casual Connect Tel Aviv, Indie Prize Tel Aviv
September in Tel Aviv, Israel

Casual Connect Asia, Indie Prize Hong Kong
Hong Kong SAR, China

ContributionsIndustry

Ever Wanted to Experience the World of the “Whale”?

March 17, 2017 — by Industry Contributions

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By Sam Forrest, Director of Global Communications at KamaGames

In a high class, sophisticated casino in the 1960’s, Sylvia Trench sits at a Baccarat table. Luck is not on her side and so after losing 3 hands in a row, she decides to up the stakes. “I admire your courage Miss…” says the tuxedo wearing stranger across the table…“Trench, Sylvia Trench, I admire your luck… Mr…?” he lights a cigarette and replies with the line that will become synonymous around the world with, action, adventure, sophistication and cool…

“…Bond, James Bond”

In Sean Connery’s first appearance as Ian Fleming’s super spy James Bond in the 1962 film Dr. No, the movie opens with 007 playing Baccarat Chemin de fer. Chemin de fer was the original version of Baccarat dating back to when it was first introduce to France in the early 1400’s and was a favourite amongst French Royalty. The same version is still the most popular there today.

From French Royalty to the modern day “Whales” as they are known, Baccarat has always been a firm favourite of the serious player. In casino circles, a Whale would be a player that has a credit line of between $1,000,000 and $20,000,000 USD and often leaves the tables either millions of dollars up or millions of dollars down.

ContributionsPR & Marketing

19 Metrics You May Have Never Heard About

March 13, 2017 — by Industry Contributions

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By devtodev lead analyst Vasiliy Sabirov

Analytics in most cases is simply the monitoring of key metrics: DAU, MAU, WAU, ARPU, ARPPU and other abbreviations. Basic analytics metrics represent the 20% of the functional of analytic systems, which provide 80% of the result.

But are these 80% enough?

If not, then our article is for you. We will talk about some of the metrics that are also worthwhile to keep in mind if you want to fully understand all the processes that occur in your application.

Acquisition Metrics

So, users start to use your application. You measure the number of new users (New Users), the total number of users on a particular date (Total Users). You calculate the price to attract users (CPI), the effectiveness of your investment (ROI).

But in order to start the flow of traffic from the partner, first you have to find a partner, sign the contract (agreement with lawyers is often not so fast to be done), integrate and agree on everything. That is to spend both time and money either to pay your employees or on one-time payment to the partner (this also happens). Therefore we recommend to calculate not only the usual CPI, but also the effective cost of user acquisition (eCPI), which includes all third-party costs.

Accordingly, it is better to calculate ROI by putting eCPI in the denominator. Thus, you get eROI. And it may well be so, that on the basis of eCPI and eROI you choose completely different partners.

Tel Aviv 2016Video Coverage

Shlomo Freund: The Challenge of Apps in China | Casual Connect Video

March 12, 2017 — by David Radd

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No Google - no payments. How do you buy an app, how do you make money? - Shlomo FreundClick To Tweet

Shlomo Freund is the founder of AppInChina. They work on the company’s general strategy and marketing focus, in addition to general product management. Shlomo’s favorite thing about the job is the constant challenge it presents.

“What’s the latest change in the market? How do we sell better? What else can we offer our clients to launch them to the next level?” mused Shlomo. “These are questions that come up every day.”


EventsIndustryStudio SpotlightStudios

Storm In A Teacup Works to Put Italy on the Map

February 28, 2017 — by Casey Rock

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In a world full of competition and business, Storm In A Teacup subscribes to a very unique philosophy: There are no competitors or clients, only friends. This mindset has seen them through the last few years, since their founding in 2013, and guided their growth.

The studio was founded by Carlo Ivo Alimo Bianchi – who has worked for many major gaming companies across the world. However, despite his career success, he ultimately decided to come back to Italy to fund his own gaming company. Along with him, he brought many ideas he’d developed and seen during his time in other gaming jobs.

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Lantern is Storm In A Teacup’s latest game.
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