In the gaming industry monetization is key to keeping in business and making new games. Conventional strategies include in-app purchases or ads and yet there is no single right answer for all games for a monetization strategy. Join Diana Platonova, CBO at MyTona, as she described evidence-based examples of what worked well for MyTona. In her talk, Customising for Your Audience: How Game Art Affects Monetization, at Casual Connect Asia, and see how they were able to incorporate these ideas into their game Seekers Notes. Diana advised, “Strive for excellence and never stop there. There is always something in your game that can be improved, changed or tested.” Tune in a video of the full lecture below.
Are you a game developer thinking about live operation in Asian markets? But you know Asian markets differ from each other. So what is the difference in game operation strategy between the different markets in China, Japan, Korea and South East Asia? These are crucial things to know, but it can be confusing especially if you are a western developer.
You could certainly benefit from the experience of Yuli Zhao, Senior Vice President of Corporate Development at YOOZOO INTERACTIVE. Yuli is in charge of game and IP licensing, global merger and acquisition deal sourcing and strategy cooperation, and lead game operation for the China and Japan market. At Casual Connect Europe 2018, Yuli presented the session How Operation Influences Game Performance the Asian Markets and What Western Developers Can Learn From It.
In this session Yuli discussed whether live operation is a strategy or a tactic as well as the differences between the various Asian markets in game operation strategy. She also described how the live operation philosophy is influencing western markets and what western developers need to learn from it. To understand more about live operation, be sure to watch this video of Yuli’s session.
There are two entries for Indie Prize at Casual Connect Eastern Europe 2018, both from Brazil. One is a turn-based RPG, using imagination to explore the galaxy. The other is a side-scrolling platformer based on the medieval world.
Game Title: Galaxy of Pen & Paper
Developer: Behold Studios
Platform: iOS, Android, Desktop Win, Desktop Mac
Galaxy of Pen & Paper is a turn-based role playing game. It takes place in 1999 with a group of players rolling dice as the take their turns. You create your own RPG party and Game Master as players use their imaginations to explore distant aliens, fight aliens and save the galaxy, in the era of dial-up internet and floppy disks.
The entries from the Middle East for Indie Prize at Casual Connect Europe 2018 are five completely different games. However, they share an interesting element – each has an unexpected environment. In one soccer is played in a medieval castle; one takes place in a world of jelly; one is in an ancient world that rotates; one is in a desert filled with hordes of ghastly enemies; and in one the player actually creates the environment, drawing their own path. In all other ways they offer great variety, with new twists on sports, battles, strategic planning and creative thinking.
Game Title: Dirty Soccer Online
Developer: Vahit Hanoglu
Dirty Soccer Online is a free multi-player sports and action game. To begin the game you choose a medieval character; each possible character has different powers. The game can be played in up to 3v3 live matches with players worldwide. You fight against your opposing team while trying to score goals in their castle.
Our team is called Nord Unit and there are 3 of us: Fedor, Denis and Dmitry. We are true indie developers and Hyperforma is our totally first experience in developing and releasing a game.
Fedor Danilov creates art, game design, interfaces, writes a story and does CEO stuff.
Denis Dorokhov does UI, creates animations and scenes, makes sounds and works with freelancers.
Dmitry Konarev does programming, creates levels, compiles the game in Unity3D. So he deals with the technical side of the game.
And of course, we discuss game balance and mechanics together, so it’s a constant game-design-team-work.
How We Met Each Other
By Arno Copley
Solution Consultant Alexander Shlygin for Unity spoke at Casual Connect Kyiv 2017 about Timeline and Cinemachine by Unity. These features include: post processing stack, analytis event tracker, totally new features for artists, numerous improvements in animation and more! In the talk entitled Unity 2017 and Beyond, Alexander provided an overview of all key features and improvements of the current Unity version. Get insights on what’s next with Unity by tuning in to the full session below.
Every developer knows how critical user acquisition is to the success of a game. But the mobile app landscape evolves at lightning speed and new challenges constantly arise. So how do you keep up? Fortunately, new solutions are also coming to deal with the latest problems.
Martin Price, Vice President of Product at Vungle, is one of the best people you could ask about user acquisition challenges. Martin runs Vungle’s product team and, as well, is responsible for roadmap planning, research and development, user experience and product design. With over fifteen years experience leading product teams, Martin also has had executive roles at Yahoo!, Vdopia and OpenX and strategy roles at Vodafone and Nokia.
At Casual Connect USA 2018, Martin presented the session Tricks of the User Acquisition Trade: How Advertiser Tools are Changing and What You Need to Know to Drive More Revenue. They discussed what today’s user acquisition challenges are and how creative optimization plus data give the opportunity to transform the way audiences are grown. And they described the ways creative optimization and self-serve advertising tools help to empower a new kind of mobile advertiser. Be sure to watch the video of this presentation to learn more.
Joyseed Gametribe is a game development company based in Jakarta, Indonesia and founded by Bernardus Boy Dozan and later joined as co-founder by Joseph Putra Wibawa. The founders’ dream was to spread the joy of gaming throughout the world, to offer people the opportunity to enjoy and learn from this media. Locally, Joyseed has become known for the high quality of the execution of their games; they won’t release any game until it is fully finished and polished. Compared to other games, the art of Joyseed’s games is quite graphical.
Focus on Surviving
Despite their mission to spread the joy of gaming, Joyseed Gametribe quickly discovered that there are a lot of business decisions necessary as they work to find an effective way to distribute their products. So their short term focus is simply to survive in the very tough game industry, and then to expand, growing bigger and better.
The company now consists of three people. Boy Dozan is responsible for the business direction, the office and production and is involved in everything else the company does. Joseph supports all of these functions but focuses mainly on production. They also have a programmer involved in productions as well as web back end coding. With only three people they must all be very flexible, working as a team and supporting each other even if what they are doing is not technically the area they are responsible for.
Playable ads are pretty effective in delivering cost-effective new users and also provide better post-install performance. Learn what the limitation are and how they are being addressed with Joyce Xu, Vice President at ZPLAY, at Casual Connect USA. Find out the current state of playables in the market along with future innovations such as playable ads for 3D and Action games. She observed, “We needed to help Western developers to improve their in-game purchase structure.”
Europe and Asia are bringing some exciting participants to the Indie Prize during Casual Connect USA 2018 at Disneyland® Hotel. The games bring a variety of worlds and experiences, imaginary, realistic and even historical. The story lines are as varied as the environments, and challenge, adventure and learning are involved in all of them.
Game Title: Bushy Tail
Developer: Fuero Games
Platform: Desktop Win
In Bushy Tail, three children are processing their experiences when refugees and foreign cultures suddenly arrive. They dive into the fictional world and tell the story of their hero, Little Fox, who goes through, adapts and overcomes the challenges of change. The game is constantly transforming, depending on which child is telling the story, giving the player the sense of influencing the plot.