Computer Games Association will be hosting three days of high-profile casino-oriented content at its upcoming Casual Connect USA conference this August 1-3 at Benaroya Hall in Seattle. The conference has hosted tracks dedicated to online and mobile social casino and real money gaming for years – and this show will be no different, showcasing big names from various different areas in the casino industry during its casino track. However, the track will also feature content important to non-casino game developers as well – especially in regards to a new emerging market: land-based casinos.
“The casino industry doesn’t have the depth of knowledge on who their future consumer is.” Those were the words spoken by Rahul Sood of Unikrn during GiGse 2017 in San Diego last month. Indeed, a major focus of the three-day casino gaming industry event surrounded video gamers instead of traditional slots and table-game players – showing that the door is open to a new and lucrative market for non-casino game developers.
In one panel, experts from UNLV’s Center for Gaming Innovation, GameCo, Rover Strategic Advisors, Zeal Networks, and Guru Games, barely touched on traditional casino fare and focused entirely on how to merge skill-based games with gambling.
GameCo’s Blaine Graboyes noted that the average gamer is 35 years old and is looking for VIP experiences that the casino industry is adept at – but with a video gaming slant. “I’ve been producing games for over 20 years and there’s just a level of interactivity and engagement that isn’t available in slot games.”
When GiGse 2017 touches down in San Diego later this April, it will be with an unflinching eye toward the future. While there will be a variety of topics discussed at the conference – virtual reality, social casino, skill-based games, esports, mobile integration, and more – all of it will focus around the next generation of casino gaming: The good, the bad, and the ugly.
This is part of a series on the convergence of video games and the casino industry and opportunities for non-casino game developers. This article focuses on skill-based games. Part 1 focuses on mobile games. Part 3 focuses on spectator events such as esports and virtual reality.
At the recent Global Gaming Expo (G2E) in Las Vegas, panels and attractions with companies such as Caesars, IGT, Gamblit Gaming, GameCo and Competition Interactive made one thing abundantly clear: The video game and casino industries are converging. This promises not only new sources of revenue for casinos, but new opportunities for game developers outside the casino industry as well.