Leveraging Community So People Care About Your Game: 4 ways to generate interest in your game outside of traditional news

by Kenny Johnston of Pocket Gems

Getting people excited about your mobile game is hard work. Whether it’s press, streamers or some unlucky bystander that you’ve cornered at a bus stop, people often just don’t care. This can be a sobering experience for someone who’s poured their blood, sweat and tears into a game only to see it fall on glazed eyes and deaf ears. This is also the main reason why so many developers you meet have that haunted sporadic eye twitch that’s usually reserved for DMV workers and bomb squads.

But you know what’s 100 times harder than getting someone to notice your game when it launches? Getting someone to care about your game after it launches. Even if you have a roadmap chalk full of updates, nerfs, buffs, new characters and customizable skins, pitching a game that’s already launched often feels like trying to get Miley Cyrus to go to prom with you (but with less press coverage). Without product updates, this gets even more challenging. Most PR will generally tell you to focus on momentum like revenue, downloads, and in-game metrics. However, in today’s landscape everyone outside of your competitors will still usually receive this with a symphony of yawns and eye rolls.