Robert Grossberg, Co-founder and CEO at TreSensa, describes the proudest moment of his career as “when I said to myself, ‘Why not me?’ and took the leap to start TreSensa.” He emphasizes that starting your own business requires that leap of faith, believing that your vision can be translated into a viable enterprise. It is also a scary thing to do, especially if you have a family to support. But Grossberg did have the advantage of years of experience as an operator at several startups, where he was able to see firsthand what it takes to succeed as a CEO.
HTML5 Drives the Mobile Web
In 2011, Grossberg, with Vincent Obermeier and Rakesh Raju, founded TreSensa. They saw game studios struggling to build successful mobile gaming businesses in the existing app store economy, and they believed the mobile web and HTML5 could be the solution to many of the issues involved. Grossberg and Obermeier brought experience in digital marketing and monetization to the venture; only Raju had prior gaming experience. They were able to approach the challenges of mobile gaming with no preconceived ideas or prejudices; a situation which Grossberg believes has helped to drive their innovation.
A CEO’s Life
At the beginning, Grossberg was closely involved with the day-to-day execution in the business, but as the company has grown, his activities have shifted. He is now responsible for fund raising, PR, and recruiting senior talent to the team. He is also involved with setting the strategic direction of the company and leading certain business development efforts. But most important, he claims, “I try to stay out of the way of the other people on the team and block for them when necessary so they can be as effective as possible.”
A Sucker for Simple Fun
When away from work, Grossberg is mainly involved in family activities, such as coaching his son’s lacrosse team or TV show binges with his wife. He also enjoys running and playing ice hockey. Because of TreSensa’s focus on mobile gaming, he has spent much of the past two years playing mobile games. He says, “I am a sucker for the basic, but addicting, games like SuperHexagon, BikeRacePro, and Paper Toss.
Emerging Markets Multiply Mobile Growth
The spread of smart phones and tablets, especially in emerging markets, is the most important development Grossberg is currently observing. He says, “The hardware, software, and wireless infrastructure are getting stronger and stronger, opening up mobile gaming to billions and billions of new gamers. We are talking about the largest addressable market in the history of the world.” He foresees a huge impact on the gaming industry through the growth of mobile gaming in international markets such as India, Africa, the Middle East and Brazil.
Grossberg points out that every smart phone or tablet contains a browser. TreSensa’s technology enables mobile browser-supported game play across the widest set of devices and operating systems. As a result, they are in a position to help studios distribute their games through multiple channels to reach this massive audience. He encourages developers to check them out at www.tresensa.com.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.