DFS: The Story of a Blue Ocean in Europe

May 12, 2016 — by Valery Bollier of Oulala Games

First there was ZEturf, then came Oulala.

In the late 2000s, I was the Marketing Director and shareholder of an online horse racing company called ZEturf. Our customer-centred stance soon made me realise that young customers’ demands between the ages of 18 and 35 were changing radically. Logically, this tied in with the fact that they had been raised with consistently innovative video games, leading up to their current desire to chase after the thrill of playing for money by playing games that were invented a century ago. Their expectations soared higher than a game based purely on luck, anticipating something more ambitious; a skill game, like most video games, that would subsequently enable them to prove their ”supremacy” over their peers and their community.

The question that inevitably arose is why the market was not making immediate arrangements for an offer in view of the rising demand for a new type of game.


Oulala: Revolution in Fantasy Football

February 10, 2016 — by Valery Bollier of Oulala Games

Oulala's website
Oulala is the most advanced daily fantasy football (soccer) game in Europe.

During the 2014 FIFA World Cup, predictions were made by three large companies about the results of the final phase of fifteen matches. Here, they were able to exhibit how effective and advanced their technology is in predicting the outcomes of football matches. Microsoft and Baidu were successful in predicting all the results while Google only made a single error. This presents the question of how they were able to make such incredibly accurate predictions. The answer is simple! What they did was crunch and analyse a large quantity of historic results, what we call “big data”. Using this analysis, they were then able to make these successful predictions.

What we must ask ourselves now is whether big data is indeed changing the paradigm of the sports industry.