Ellipsis is an award-winning action puzzler with retro-styled visuals and absolutely zero text. Designed from the ground up for touch devices, it was released on iOS in February 2016 and for Android on June 16th. Its intuitive concept is easy to understand but you soon uncover a deep and challenging universe of ever-evolving levels. Ellipsis is a polished game experience, developed with a bit of idealistic, opinionated approach. Released as a premium game, it features no text, no ads, no IAP. The developers headed by Yacine Salmi explore how these decisions impacted our development and release.)
If you are tasked to come up with an innovative marketing strategy for your game, you might be a little bothered by the title of this post. First of all, do not despair. Bloggers may be better marketers, but then again they have an entirely different type of ‘product’ to advertise than your typical brand manager. Their goal, if they wish to monetize and grow their own brand, is to sell their personality and the unique content they create. They’re quite similar to musicians in that sense. And just like most musicians, most bloggers will fail at gaining a huge following and becoming social media sensations. Yet there are still many who have succeeded – and they didn’t need a PR posse to do it. So, what makes bloggers such great marketers and how can your brand benefit? BlogsRelease CEO Eti Nachum explains!
The rooster crows (the alarm clock sounds), and our hero wakes up at the break of dawn. Our hero is a warrior. Without steel-plated armor or fine weaponry, but with an arsenal of game knowledge, verbal cunning, and iron resolve.
Community management is not just a job – it encompasses your whole life. You begin to feel like you live in the story you present to the game community, and it’s an intense one, complete with daily quests, PVP challenges and crafting, says Illia Ageiev, Community Manager at Plarium.
Over the last 10 years the mobile games market has undergone dramatic changes – simple entertainment has turned into a huge industry with its own rules, genres and fan favorites. Our first awkward steps are behind us and the mobile game genre is now taking its rightful place alongside dedicated game consoles.
Plarium has been a part of mobile games scene since its inception. The company was founded seven years ago back in 2009, when the app market was poised to take the world by storm but had yet to flourish. One of the main goals of the Plarium team – from the director to junior employees – is to create quality games for mobile platforms and social networks with a level of depth that isn’t typically expected from mobile games.
Plarium’s headquarters is in Israel, with eight offices and development studios located across Europe and the United States. We also have over a thousand employees, all dedicated to helping the company grow and develop. We reject complacency and embrace new ideas, because every project is an opportunity to become better than the one before it.
This is exactly the case with our creation Vikings: War of Clans, our fastest growing mobile game. It wholly reflects our determination to capture players’ hearts and is the result of a concerted creative effort by a large team of professionals.
Bioludus is an Israeli game studio, founded in 2012 by Aaron Thurgood and Ivan Chernykh. Located in Jerusalem, they have been releasing mostly casual mobile games like Crazy Alien Snake, Godric Runner and Rock Paper Scissor Puzzle! The studio is working and evolving as Aaron tells more about their approach to creating games.
The upcoming Casual Connect Europe conference in Amsterdam (16-18 Feb) will showcase the top speakers from the games industry, offering insight into the latest innovations, strategies and the best of new indie games. However, creating a great game is just the beginning, and a stellar marketing strategy is key to a successful venture. The BlogsRelease team has a few great tips to help you get started – their CEO Eti Nachum tells more!
For those not in the know, it may seem curious that Casual Connect is hosting a conference in Israel (19-21 October, Tel Aviv). However, famously nicknamed ‘The Startup Nation’, Israel has long been known as a great supporter of startups and new businesses – and the gaming field is no exception. Eti Nachum, CEO of BlogsRelease, tells more.
If you’re feeling bereft that E3 came and went, don’t worry, as the Casual Connect conference will take place in San Francisco on 11-13 August with even more exciting gaming news, panels, and lectures. Casual Connect is dedicated to supporting game developers, particularly in the indie field, to foster new talent and titles that push gaming forward with innovative ideas.
As any gaming enthusiast will tell you, a big part of gaming culture is blogging. Developers and marketers are discovering the power of the blogger review and are reaching out to bloggers who are consistently producing quality articles and reviews for their audience. Rotem Dahan & Dani Finkelstein from BlogsRelease have explored just a few notable influencers in the indie gaming world.
Jero Juujärvi is the founder of Acquire, Engage and Monetize and has worked as a game designer for Nitro Games.
Being a game developer is one of the riskiest jobs you can have. You can have superb execution and create a vast marketing campaign for your game only to realize that all the money spent on user-acquisition, promotion, PR and game launch campaigns did not create an effective enough user base to initiate the viral marketing that would yield those millions of free downloads we so vividly dream of. And we can see the successes happening all around us (Clash of Clans, Angry Birds, Candy Crush Saga).
AerServ, the only mobile-first video mediation platform, recently announced the launch of rewarded video for mobile, helping developers monetize their app offerings in a crowded and challenging marketplace. CEO Josh Speyer provides more insight into their offering as well as the growth of video and the mobile games market.