Andrey Kovalishin gave his opinion on self-publishing during a panel at Casual Connect Eastern Europe 2014. “I think self-publishing depends on the team,” he expresses. “I would like to go with publishers, but not all the publishers are some kind of indie publishers.”
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Belgrade 2014Video Coverage
Angelo Ferro: Data is Essential to Success | Casual Connect Video
At Casual Connect Eastern Europe 2014, Angelo Ferro stated, “When I first started getting feedback from developers, my immediate reaction was that people really don’t like analytics, but analytics is important”.
Belgrade 2014Video Coverage
Justin Wenczka: A Good Fit for Games | Casual Connect Video
Justin Wenczka took a look at marketing strategies during his session at Casual Connect Eastern Europe 2014. “Video ads are an obvious choice at the moment, because 53 percent of mobile traffic is now video”, he says. “We found there are above average engagement figures around video content.”
Belgrade 2014Video Coverage
Conor O’Sullivan: When Social Media and Games Combine | Casual Connect Video
In his session at Casual Connect Eastern Europe 2014, Conor O’Sullivan spoke on gaining insight into what it takes to develop games. He said, “You have the power to influence the perception of others”.
Belgrade 2014Video Coverage
Allison Bilas: Data and Creativity Working Hand-in-Hand | Casual Connect Video
“Back when we were in the console days, it was ship your game. maybe it was successful, maybe it wasn’t. But you didn’t necessarily know how players were engaging deeply with your gameplay,” Allison Bilas explained during her session at Casual Connect Eastern Europe 2014. “Now with mobile, of course there’s this influx of data; it is a fire hose of data coming at you and allowing your to optimize your game. So it is an exciting time for using data, I think. It’s still surprisingly underused however.
Belgrade 2014Video Coverage
Tomislav Mihajlović: Conquering Changes and Challenges| Casual Connect Video
“If you want to acquire users, there’s a lot of people you can talk to,” Tomislav Mihajlović says while on a panel at Casual Connect Eastern Europe 2014. “Just talk to some people and try to find something that will work best for you.”
Belgrade 2014Video Coverage
Sharon Magen: The Elements of a Good Push Notification Campaign | Casual Connect Video
Sharon Magen provided his view on mobile advertising during his session at Casual Connect Eastern Europe 2014. He says, “With mobile devices, advertising is getting more personal.”
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Rakesh Raju is Always Looking at Creativity | Casual Connect Video
When talking about ways to improve the discovery of mobile games at Casual Connect Eastern Europe 2014, Rakesh Raju says to “Be in the sweetspot of quality engagement, scalability, and reach.”
Belgrade 2014Live CoverageVideo Coverage
Michaël Peiffert: Sticking With What He Knows | Casual Connect Video
“Success is 50 percent development, 50 percent distribution,” said Michaël Peiffert in his session at Casual Connect Eastern Europe 2014. “Start working on how to market your game the same way you cared about crafting it.”
Belgrade 2014Live CoverageVideo Coverage
Maciej Mróz: Preparing for the Cultural Shift | Casual Connect Video
Maciej Mróz shared the experience his team had with growth within the company in his session at Casual Connect Eastern Europe 2014. “So when you grow, things start to break down,” he says. “Obviously it’s not something that happens overnight, but it does, and it’s because you have a successful product, and the product grows in complexity.”