Justin Wenczka took a look at marketing strategies during his session at Casual Connect Eastern Europe 2014. “Video ads are an obvious choice at the moment, because 53 percent of mobile traffic is now video”, he says. “We found there are above average engagement figures around video content.”
“Back when we were in the console days, it was ship your game. maybe it was successful, maybe it wasn’t. But you didn’t necessarily know how players were engaging deeply with your gameplay,” Allison Bilas explained during her session at Casual Connect Eastern Europe 2014. “Now with mobile, of course there’s this influx of data; it is a fire hose of data coming at you and allowing your to optimize your game. So it is an exciting time for using data, I think. It’s still surprisingly underused however.
“If you want to acquire users, there’s a lot of people you can talk to,” Tomislav Mihajlović says while on a panel at Casual Connect Eastern Europe 2014. “Just talk to some people and try to find something that will work best for you.”
Maciej Mróz shared the experience his team had with growth within the company in his session at Casual Connect Eastern Europe 2014. “So when you grow, things start to break down,” he says. “Obviously it’s not something that happens overnight, but it does, and it’s because you have a successful product, and the product grows in complexity.”