“Even if you have a mature and polished product, it is pretty vital to consider how to bring it to each market,” reiterated Stephen Lee, Executive Director of Business Development for 6waves. He further stressed that Asia cannot be considered one market. What works for one region, may not work for another. As the world’s largest mobile market, Asia remains a mystery to many developers overseas. 6waves has been able to propel their latest mobile game, Age of Three Kingdoms, to the top of the charts in Hong Kong. During his talk at Casual Connect Europe, Stephen shared local insights and characteristics of mobile markets in Asia that any developer interested in the region should consider.
“I pay and buy the most powerful stuff I can find to help me and try to examine what does that change in how the game talks to me. That’s an important step because if the game still talks in the same language like before, I am not a happy user”, explained Teut Weidemann at the Casual Connect Europe conference. Dissecting King Games was the fourth installment of Teut’s dissection of successful free to play games. This time, it turned to King.com’s casual mobile games. The session evaluated several games from King.com, in order to find the formulae of success. Specifically, the talk highlighted Candy Crush (and Soda), Pyramid Solitaire and Bubble Witch saga (1&2) to show the audience the design patterns King.com uses in all their games.
In an interview at Casual Connect Europe, Sourabh Ahuja described the success of Glu’s Kim Kardashian: Hollywood and how the deal came about. “We had a successful engine, which had worked before — Stardom Hollywood was the game, and we were trying to make a low-cost way of making something successful, but trying to solve the user acquisition problem, which had gotten more and more expensive,” he said. Once they licensed the game with Kim Kardashian, and she tweeted about it, however, the game went from around 100 installs a minute to 10 times that much. For the details, watch the video below.
Max Sorensen, legal counsel and data privacy officer at LEGO Group, contributed his legal expertise on data privacy to a Casual Connect Europe panel on children’s online privacy. “If you look from a European perspective, data privacy and privacy is, in fact, a human right,” he said. To watch the entire panel discussion, see the video below.
During Casual Connect Europe Martine Spaans was part of a panel, In-Game Ad Monetization. Martine has her own mobile publishing label Tamalaki.com in cooperation with FGL Mobile. This panel did not focus on “hands on” suggestions on how to integrate, but rather looked at the topic from more of a business and managerial point of view. Martine observed, “The type of ads are changing. They are becoming more creative. We see ads that are not necessarily interrupting the game play but are adding something to the game play . . If they can get something in return for watching a 30 second video, they will do it over and over again.” Join some of the industry’s leading experts as they shared their thoughts and views on how to best manage and optimize this source of revenue.
If you are a beginner game designer or game developer, this session, Game Mechanics and Mathematics for Beginners, is for you. For a tour of practical and proven concepts and approaches to design, balance and maintain your game systems, join Anwar Dalati, Game Designer at Innogames for his talk at Casual Connect Europe. Designing and balancing game systems can be a challenging task. Anwar highlights his approach to dissecting games, analyzing them for flaws and some best practices in choosing mathematical models. Anwar approaches balancing the game by identifying what he calls the pacemakers, “the pacemakers are the starting point for your balancing and they are the things that drives your economy . . . Controlling the pacemaker is critical for controlling the flow of your game.”
Alexander Krug, SOFTGAMES CEO, gave expert insights at Casual Connect Europe from the game industry and current trends in HTML5 gaming. At any time, any place, on any device – today´s gamers certainly know how to challenge publishers and content providers. To face this a multi-platform strategy becomes indispensable. In Fuel Your Monetization Strategy with HTML5, discover how big traffic (game) portals successfully transferred their business from desktop to mobile and how they are using HTML5 to build, grow and monetize their multi-platform audience successfully.
Alexey Alexeev explained how Wargaming squeezed World of Tanks from PC into mobile, and the challenges they faced, at his Casual Connect Europe lecture. “Millions of people enjoyed tank battles on PC, and mobile was like a new passport,” he said. “A lot of companies moved there, and a lot of successful titles earned a lot of money.” For a walkthrough of the game’s journey to mobile, see the video below.
The mobile industry is full of challenges, especially in monetization. At Casual Connect Europe, Itay Rokni, CMO of StartApp, gave a presentation called Advertising Strategies and Trends for 2015. Itay conveyed, “Art and science has to go together. You can’t have one without the other in order to succeed in the mobile games and mobile advertizing”. He shared insights on combining business models, building and maintaining sustainable mobile businesses, utilizing and maximizing value while keeping user experience intact and app performance optimization.
Even if you possess the most stunning design, genius developers, a super-engaging idea and a well-developed strategy, a game for a celebrity can still fall flat on its face. Find out Kuulu Interactive Entertainment AG’s secret with Jendrik Pösche at Casual Connect Europe 2015. In his presentation, he advised, “Treat the project as the soul of the company, meaning that everyone has to know what the game is about, has to play the game, has to like the game”. He offered many other key points in making any game, especially when working with celebrities.