main

Tel Aviv 2016Video Coverage

Alexander Nasonov: Why Free-to-Play is the Future of Children’s Apps | Casual Connect Video

April 1, 2017 — by David Radd

14859781_10154119422447099_1554978716001421365_o-960x640.jpg
Art is unpractical, but still is the most valuable thing in our life. - Alexander NasonovClick To Tweet

Premium kids apps sales have decreased drastically: even using Dinotrux or Shrek didn’t help Fox and Sheep to achieve planned sales volumes. Bobaka’s Green Riding Hood as well didn’t sell well even through it was named iPad App of the Year by Apple in 2015. Why out? Transform your creation into a free-to-play children’s educational service with episodic content and parents-friendly microtransactions, suggests Alexander Nasonov, co-founder and executive producer at Bobaka in his Casual Connect Tel Aviv session, explaining it on the case of Green Riding Hood. 

Tel Aviv 2016Video Coverage

Paivi Putsepp-Seufert on Succeeding with Mobile User Acquisition | Casual Connect Video

March 27, 2017 — by Catherine Quinton

20150903_111507_THE_08377-960x640.jpg
New tech innovations make you be on your toes and catch up; otherwise, you are behind. - Paivi PutseppClick To Tweet

In a lecture entitled Mobile UA Tips from the Inside Paivi Putsepp-Seufert, Business Development Officer of Unity Ads at Unity Tehnologies, Paivi described what people consider best practices for mobile UA. If you would like to know more about how to run a successful mobile UA campaign, be sure to watch the video of Paivi’s presentation at Casual Connect Tel Aviv below and note the tips she offers there. Some tips that Paivi offered regarding best video campaign practice: use multiple videos, targeting should be done based on data and not assumptions, and use an optimal video length of 22 seconds. To learn more, tune in to the full lecture video below.

Tel Aviv 2016Video Coverage

Eitan Reisel on How Google Can Help Developers Grow | Casual Connect Video

March 24, 2017 — by Catherine Quinton

Eitan-Reisel-speaking-at-CC-Tel-Aviv-960x640.jpg
85% of app revenue has been from games. By 2020, that's a $75 billion ecosystem! - Eitan ReiselClick To Tweet

Data is key for better targeting, as you need to know who to monetize, Google Israel’s Head of Gaming Eitan Reisel suggests, and warns: small companies need to make careful decisions when addressing monetization issues, and it’s better to be cautious about what platform will suit you best. Solution? Break down the game to different stages along the funnel to maximize targeting and insights. They explain more in their Casual Connect Tel Aviv talk. 

Tel Aviv 2016Video Coverage

Mark Shovman and the Sci-Fi Feel of Designing for AR | Casual Connect Video

March 20, 2017 — by Catherine Quinton

backup-featured-image2-960x640.jpg
An AR gamer is a mix of a gamer and an athlete. - Mark ShovmanClick To Tweet

Right now it’s safe to say that Virtual Reality (VR) is redefining gaming like no other force out there. On the other hand though Augmented Reality (AR) is due to arrive in 5 – 10 years, so how will gaming change when it’s here? What new games and new breeds of gamers can we expect? Pokemon Go is the first little glimpse of that future according to Mark Shovman, who explains more in their Casual Connect Tel Aviv session,

Tel Aviv 2016Video Coverage

Omer Kaplan on the Best Practices for the Mobile Market in Asia | Casual Connect Video

March 18, 2017 — by Catherine Quinton

14884707_10154119363507099_7670627372545987585_o-960x670.jpg
Omer Kaplan, CMO and co-founder of ironSource.

No one knows better than Omer Kaplan that Asia is now surpassing the West as today’s mobile epicenter. Omer is CMO and co-founder of ironSource and brings to his work experience in media buying for clients that include mobile publishers, game developers, retailers and major global brands. Omer was director of media at AfterDownload when it was acquired by ironSource in 2013 and uses this extensive experience to mentor early stage startups.

In Omer’s session at Casual Connect Tel Aviv, How is Asia Changing the Mobile Landscape?, Omer delved deeply into Asia’s growing global position and how that will influence advertisers and publishers in the future. As the mobile ecology evolves it is essential to shift focus and learn the best practices to take advantage of the changes. As he described, “Even if you are thinking you are localizing the product and you’re thinking you have the right people and you’ve translated everything, you need to be a ‘China-In’ or have the right Chinese partner to understand how to really reach and connect with Chinese users.”

To learn more about how to adopt the best practices for this market, be sure to watch the complete video of Omer’s session below.

DOWNLOAD SLIDES

More about Omer in this article.

Tel Aviv 2016Video Coverage

Shlomo Freund: The Challenge of Apps in China | Casual Connect Video

March 12, 2017 — by David Radd

14925776_10154124125172099_744785998181288608_n-960x640.jpg
No Google - no payments. How do you buy an app, how do you make money? - Shlomo FreundClick To Tweet

Shlomo Freund is the founder of AppInChina. They work on the company’s general strategy and marketing focus, in addition to general product management. Shlomo’s favorite thing about the job is the constant challenge it presents.

“What’s the latest change in the market? How do we sell better? What else can we offer our clients to launch them to the next level?” mused Shlomo. “These are questions that come up every day.”


Tel Aviv 2016Video Coverage

Barak Levanon: Understanding People Through Data | Casual Connect Video

February 9, 2017 — by Catherine Quinton

Barak-Levanon-featured-image-960x665.jpg
Hollywood celebrity campaign: great to acquire users, didn't effect revenues dramatically.Click To Tweet

Gaining users for games is a tough business according to Barak Levanon, mobile UA Team Leader at Plarium. Despite the challenge Barak loves being part of the fast-moving game industry where every day brings new challenges and decisions. They especially enjoy the intensity and action, in addition to working together as a team. Plarium is their first entry into the game industry and, after five years learning the agency business, it seemed like the perfect new challenge. As user acquisition is getting tougher every year, Plarium decided to partner with Hollywood actress Megan Fox – “which performed great to acquire new users, although didn’t effect revenues dramatically”, Barak shared.


Tel Aviv 2016Video Coverage

Noam Yasour on Maintaining a Great Experience While Delivering Monetization Solutions | Casual Connect Video

February 8, 2017 — by Catherine Quinton

14853181_10154119382702099_4522276594825589005_o-960x640.jpg
That's when ad blockers came: companies made ads, but forgot there was a user in the end. - Noam…Click To Tweet

At the start of his career, Noam Yasour, the Managing Director of MoPub at Twitter, UK, would play every game and think how he’d monetize it. Now, in his current role, he actually helps publishers and devs do it.  In his Casual Connect Tel Aviv session, Noam examined the recent trend of ads and IAP (traditionally seen as separate strategies) converging, and explained why it is crucial for devs in 2017 to take care of both.


Tel Aviv 2016Video Coverage

Ron Rejwan: Mastering Prototyping | Casual Connect Video

February 6, 2017 — by Orchid

Jelly-Button_025-960x640.jpg
If it's ugly and people enjoy it, it will be much more enjoyable once it looks good. - Ron RejwanClick To Tweet

Jelly Button Games co-founder and CTO Ron Rejwan started learning to code at the age of 12 aiming to build games, and has been interested in it since they remember themself. At the age of 18 they were drafted to the ISR army as elite army programmer.

In 2011 Ron founded Jelly Button together with 4 co-founders, and since then has been the company’s CTO. While The Jelly Button team agrees game creation is based on feelings and instincts, they prefer playtesting at early stages to validate it. In their Casual Connect Tel Aviv Ron Rejwan explains their approach to playtesting and prototyping, and shares the tips and tricks one needs to know to follow their footsteps.


Tel Aviv 2016Video Coverage

Amir Dori: Make Kids Happy! | Casual Connect Video

January 29, 2017 — by Catherine Quinton

Amir_CCTLV2016_04-960x640.jpg
Games in education are not killing the passion for learning and that’s a huge achievement. - Amir DoriClick To Tweet

Amir Dori, Senior Game Designer for Matific, had strong advice: forget grades. During Amir’s session at Casual Connect Tel Aviv, he explained ways failing is important, how grading takes the fun out of learning and how games can help kids extend their potential with engaging educational content – without killing their passion for learning. Amir stressed, “They are teaching you to be afraid of being wrong rather than seeing your mistakes as an opportunity to improve. Failure is extremely important, especially for kids because if you want to better at what you are doing, you need to know what you are doing wrong.”

logo
SUPPORTED BY