The social casino genre is one of the highest-earning and most fiercely competitive areas of the mobile gaming market. KamaGames’ CEO, Andrey Kuznetsov provided a number of key learnings, successes and challenges that contributed to the company achieving significant growth in market share, gross revenue and also reaching the 100 million player milestone in early 2018. All of this was shared in Andrey’s lecture at Casual Connect Europe. They also talked about the various innovative approaches KamaGames has taken to increase a number of key performance indicators across the entire product portfolio.
Are you eager to take your video game to the real-money gambling market? What will it take to translate that game into a compelling experience on the casino floor? Darion Lowenstein has the knowledge and experience to answer your questions.
Darion Lowenstein is CMO of Gamblit Gaming, overseeing publishing and marketing for their real-money arcade style games for mobile and for their upcoming hardware launch in casinos. Darion has twenty years of experience producing and directing some of the biggest video games in the industry for companies such as Electronic Arts and Activision.
At Casual Connect Europe, in his session “The Realities of Launching Video Games in Land Based Casinos”, Darion shared his insight into all aspects of bringing video games to the casino floor. These include regulatory hurdles, the size of the market and the lessons learned from creating and introducing original hardware.
Darion insists that there is much more involved than simply taking a video game and putting in the casino. He says, “You really have to make the UI an arcade and casino experience. We take a lot of mobile or known game content and you can’t immediately add gambling and put it on the floor. You’ve got to make it this big, splashy presentation. You’ve got to make it something that really stands out, that competes with a slot machine.
To learn more about how to capitalize on this new revenue stream, be sure to watch the video of Darion’s full session at Casual Connect.
For more on Darion’s careeer and other professional views, see this exclusive article which includes his presentation at Casual Connect USA 2018.
As one of the most consistent and profitable areas of mobile gaming, social casino’s success has led to some complacency in the industry. By this, we see less innovation. In a talk at Casual Connect Europe called Lessons from Real Money Casino: How Game Developers Can Apply Best Practices from the Casino Industry to Maximize LTV in All Games, Lloyd Melnick (Director of StarsPlay at The Stars Group) provided strategies and tactics to help developers overcome and succeed in social casino and other genres of games.
As President of Tangelo Games, Vicens Marti treated the audience at Casual Connect Europe in London about how to make a successful merger or acquisition between two related but different businesses. He spoke of the various parts on how to identify the synergies between the two companies. This included how to bridge different cultures and identities and set up and keep a correct balance of power. This launches the need to make a strategically based plan to support an effective brand migration and other important aspects. See the full presentation entitled Top Tips on How to Ensure a Successful Merger or Acquisition Between Two Related but Different Businesses Within the Social Casino Industry to learn more.
Join the founder of Dreamcraft Music and Sound Mike Raznick at Casual Connect USA 2018 as he explains how music and sound can be leveraged towards user acquisition and monetization. He provided real world examples of effective and ineffective treatments in music and IP licensing. Mike said, “We as composers strive to create a juxtaposition in the music and sound so that it can remain fresh throughout the gaming experience. A successful audio treatment should not cause fatigue. It comes down to good audio design, highlighting another reason to bring your team in early during a project’s development cycle so that there is time to test and make changes as needed.” Hear the discussion of how to create a compelling, fun and exciting audio experience for casino games.