Andrey Kovalishin gave his opinion on self-publishing during a panel at Casual Connect Eastern Europe 2014. “I think self-publishing depends on the team,” he expresses. “I would like to go with publishers, but not all the publishers are some kind of indie publishers.”
At Casual Connect Eastern Europe 2014, Angelo Ferro stated, “When I first started getting feedback from developers, my immediate reaction was that people really don’t like analytics, but analytics is important”.
Justin Wenczka took a look at marketing strategies during his session at Casual Connect Eastern Europe 2014. “Video ads are an obvious choice at the moment, because 53 percent of mobile traffic is now video”, he says. “We found there are above average engagement figures around video content.”
In his session at Casual Connect Eastern Europe 2014, Conor O’Sullivan spoke on gaining insight into what it takes to develop games. He said, “You have the power to influence the perception of others”.
“Back when we were in the console days, it was ship your game. maybe it was successful, maybe it wasn’t. But you didn’t necessarily know how players were engaging deeply with your gameplay,” Allison Bilas explained during her session at Casual Connect Eastern Europe 2014. “Now with mobile, of course there’s this influx of data; it is a fire hose of data coming at you and allowing your to optimize your game. So it is an exciting time for using data, I think. It’s still surprisingly underused however.
“If you want to acquire users, there’s a lot of people you can talk to,” Tomislav Mihajlović says while on a panel at Casual Connect Eastern Europe 2014. “Just talk to some people and try to find something that will work best for you.”
Sharon Magen provided his view on mobile advertising during his session at Casual Connect Eastern Europe 2014. He says, “With mobile devices, advertising is getting more personal.”
When talking about ways to improve the discovery of mobile games at Casual Connect Eastern Europe 2014, Rakesh Raju says to “Be in the sweetspot of quality engagement, scalability, and reach.”
“Success is 50 percent development, 50 percent distribution,” said Michaël Peiffert in his session at Casual Connect Eastern Europe 2014. “Start working on how to market your game the same way you cared about crafting it.”
Maciej Mróz shared the experience his team had with growth within the company in his session at Casual Connect Eastern Europe 2014. “So when you grow, things start to break down,” he says. “Obviously it’s not something that happens overnight, but it does, and it’s because you have a successful product, and the product grows in complexity.”
