Social Networks are a powerful method of promotion. No one knows this better than Irina Tripapina, who first became inspired by the potential for this method of promotion while earning a degree in advertising from the Universities of Moscow and Madrid. After graduating, Irina began working for VK, the largest social network in Russia. When VK was acquired by Mail.Ru Group in 2014, Russia’s largest Russian publisher, the company launched their myTarget advertising platform, uniting all of the Mail.Ru Group mobile traffic. And Irina became Head of International Development at myTarget.

At Casual Connect Asia, Irina shared insights in user acquisition from Mail.Ru Group, including best practices and case studies from Asian companies that are already gaining increased revenues in the Russian market. Their experiences demonstrate how to acquire and profit from millions of Russian mobile users with the myTarget advertising platform. Commenting about the importance of using social networks to your advantage in the Russian market Irina said, “In social networks, people spend most of their time. In Russia, it is an exception because in Russia there is three local social networks. People spend over forty minutes in each of them so they are very very engaged.” One of the most important points that Irina talked about was “Please never overpay for CPI. Know the real prices that exist in Russia.” To learn more about the Russian market, watch this video of Irina’s complete session.

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To read more about Irina Tripapina, see this exclusive article.