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Asia 2017Video Coverage

Stanislav Sychenkov: Monetization in Emerging Markets | Casual Connect Video

September 22, 2017 — by Catherine Quinton

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Stanislav is Head of Publisher Development at myTarget (Mail.Ru Group)

If you are a developer of mobile games, monetization is your constant concern; it is critical to your success. And it will be harder for you to monetize in some markets than in others. Emerging markets may be a particular struggle for you. So, what do you need to do to be successful in these markets?

Stanislav Sychenkov, Head of Publisher Development at myTarget, is someone who knows these problems and can give you valuable information. Mail.ru launched myTarget, a mobile monetization platform. It is now a main traffic source for advertisers in Russia. Before coming to Mail.ru, Stanislav was responsible for ad monetization in Zeptolab, the creators of highly successful games such as Cut the Rope and King of Thieves.

At Casual Connect Asia Stanislav used the example of Russia to provide insights into successful monetization in the more challenging markets. From their experience they developed several principles that they and their partners all over the world are using. By doing these things differently they are enabled to increase their profitability. If you would like to learn more about what you can do to use these same principles be sure to watch the video of Stanislav’s full session.

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To read more about Stanislav’s career and views, see this exclusive article and presentation from Casual Connect Europe 2016.

Asia 2016Video Coverage

Hassan Mehdiasl: Bringing Joy to the World | Casual Connect Video

September 19, 2016 — by David Radd

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Iran is an Android market. From inside Iran you can't access Apple store. - Hassan MehdiaslClick To Tweet

Hassan Mehdiasl is the CEO and Founder of Sourena Game Studio. After establishing Sourena in 2008, their first focus was producing PC games but that has shifted to also providing a way for international studios to publish games in the Iranian market. In their Casual Connect Asia 2016 session they explained how exactly can one enter the above mentioned space. 


Asia 2016Video Coverage

Martin Ha: A Friend Developers Can Trust | Casual Connect Video

August 23, 2016 — by Catherine Quinton

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Never run anything alone. - Martin HaClick To Tweet

Martin Ha is Business Director of SohaGame, the top mobile game publisher in Vietnam, with 28% of the market in 2014 and 2015. Martin became Business Director after five years of working with SohaGame’s parent company, VC Corp, beginning as a creative internet product executive while still at university. Now, after three years working in this creative field and branding with SohaGame, Martin is completely satisfied to be working with the internet business, describing it as “a young and dynamic environment that is always full of innovative ideas.” Join Martin Ha and other industry professionals in this panel from Casual Connect Asia.


Asia 2016Video Coverage

Henry T. Yeh: Have Fun, Make Money | Casual Connect Video

August 22, 2016 — by David Radd

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'The goals are to always have fun, make great products and make money (in that order)' - Henry YehClick To Tweet

Join Henry Yeh of Gumi and other publishing professionals in a panel from Casual Connect Asia. This panel (called The 20 Billion Dollar Market! Really?) raised a lot of questions on the international side of the mobile games business. One of the big questions was: Who is making money in this market and how? They discussed strategies from a publisher’s perspective as well as what a developer should deliver and be prepared for before searching for a publisher.

Exclusive Interviews

Mochammad Santaka: Expanding Gaming in Indonesia

August 20, 2016 — by David Radd

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Games make humanity better, providing entertainment and a medium to express themselves. - Mochammad…Click To Tweet

Mochammad Santaka has been active in the Indonesian gaming industry since 2008. They started out as a journalist, doing both print and web media back in the early 2000s and also established the Video Games Indonesia website (defunct in 2016). Santaka is now the current manager of Gamevil‘s Indonesian office, and leads Dragon Blaze in South East Asia. They shed some light on what an Indonesian gamer is like, as well as on peculiarities of management.


Asia 2016Video Coverage

Andy Pichayapa and Reaching Indochina’s Mobile Market | Casual Connect Video

August 18, 2016 — by David Radd

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'Whatever new platform that comes with convenience has a better chance of success.' - Andy PichayapaClick To Tweet

Join Andy Pichayapa of INi3 Digital and other publishing professionals in a panel from Casual Connect Asia. This panel (called The 20 Billion Dollar Market! Really?) raised a lot of questions on the international side of the mobile games business. One of the big questions was: Who is making money in this market and how? They discussed strategies from a publisher’s perspective as well as what a developer should deliver and be prepared for before searching for a publisher.

Europe 2016Video Coverage

Andrew Chang: A Visual Society Where People Connect | Casual Connect Video

June 24, 2016 — by Catherine Quinton

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'We need to keep learning and improving ourselves to provide the best to players.' - Andrew ChangClick To Tweet

Learn from those that know in this Ask Me Anything  – Publishing in Asia panel from Casual Connect Europe. Be imparted with some serious wisdom about the Asian game market including: Taiwan, Japan, China, Korea, and South-East Asia, even the answers to questions you never had a chance to ask. Co-Founder of RedAtoms, Andrew Chang was one of the panelists. To learn more of what Andrew had to say and other publishing professionals, tune in below.

Europe 2016Video Coverage

Stanislav Sychenkov: Ad Monetization in Russia | Casual Connect Video

June 17, 2016 — by Catherine Quinton

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'If you are passionate about what you do, you won’t change it for anything else.' - Stanislav…Click To Tweet

Learn about user acquisition in Russia from a publisher who knows the Russian market – Mail.Ru Group, the largest Russian publisher. As the owner of domestic social networks VK (Vkontakte) and OK (Odnoklassniki) hear the best practices and case studies from the global publishers that are already increasing revenues in the Russian market. Stanislav Sychenkov and Irina Tripapina of myTarget helped to explain how user acquisition should be approached in the Russian market during this Casual Connect Europe session. When it comes to monetization, Stanislav explained one of their suggestions, “As you know, only a small percentage of users pay for in-app purchases. It is just how free to play works. Our suggestion is quite simple. It is just show ads . . . that helps you monetize on every user you have.”

Europe 2016Video Coverage

Alex Cohen: The Novelty of the Gaming Industry Brings Constant Challenge

June 15, 2016 — by Catherine Quinton

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'Developing good hypotheses in the first place is definitely an art.' - Alex CohenClick To Tweet

Mobile is here to stay in social games worldwide. The Latin American market is a strong example of this foothold. In a talk entitled The Challenge of Mobile Social Games in Latin America, CPO of Akamon Entertainment, Alex Cohen, explained how to decide the most appropriate mobile platform in each country of Latin America. or being able to engage users in mobile as done online are key. Alex reflected, “I think there is a general impression in Latin America that it is a market that is full of low income feature phone users . . . In practice that really is not true. Smartphone penetration in Latin America is up in the range of 67% and feature phone penetration is smaller and declining.” To hear more stereotypes busted, listen to Alex’s talk from Casual Connect Europe.

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