Europe 2015Video Coverage

Stephen Lee: How to Launch Locally in Asia | Casual Connect Video

September 10, 2015 — by Emily Baker


slee“Even if you have a mature and polished product, it is pretty vital to consider how to bring it to each market,” reiterated Stephen Lee, Executive Director of Business Development for 6waves. He further stressed that Asia cannot be considered one market. What works for one region, may not work for another. As the world’s largest mobile market, Asia remains a mystery to many developers overseas. 6waves  has been able to propel their latest mobile game, Age of Three Kingdoms, to the top of the charts in Hong Kong. During his talk at Casual Connect Europe, Stephen shared local insights and characteristics of mobile markets in Asia that any developer interested in the region should consider.

Asia 2015Video Coverage

Stephen Lee: Bringing Games to Players | Casual Connect Video

June 16, 2015 — by Catherine Quinton

'More often than not they blow the typical 'gamer' stereotypes out of the water.'–Stephen LeeClick To Tweet

6waves’ Stephen Lee offered insights on the nuances of the games markets in Asia during his recent Casual Connect lecture. “The most common misconception is ‘the Asian market,'” he says. “This term in itself is pretty misleading. Asia is not one single market. It’s billions of people in dozens of countries and hundreds of languages.” For his tips and a list of common misconceptions about the region, see the video below.

Europe 2015Video Coverage

CEO Robby Yung Brings it all Together at Animoca Brands | Casual Connect Video

April 25, 2015 — by Gamesauce Staff

'The part I enjoy most is bringing the things I learned to bear in the gaming field' - Robby YungClick To Tweet

Animoca Brands‘ CEO, Robby Yung, shared his thoughts on leveraging brands in mobile games in his session at Casual Connect Europe 2015. One of the key challenges in his job is to keep brands at the table. “We try really to maintain close personal relationships with the people,” Robby says, “so that they are aware of our schedules, pipeline, and products. The better informed they are, the less likely they will be to look around to better opportunities”.