At Casual Connect USA 2018 Kimberly presented information about the differences of LiveOps on different platforms, and especially what it means to launch a game on console and/or PC. It is important to know how users interact with your system and how much ownership you have concerning that interaction. Kimberly offered some tools and strategies to finding the right setup, improving a running setup or doing a quality check on you current system. To learn more, watch the video of the complete session. By the end you should understand what to expect from LiveOps on any platform.
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USA 2018Video Coverage
Sustaining Profitable User Acquisition with Creative Techniques and New Innovations | Casual Connect Video
If your mobile company is to survive, you must continue achieving profitable user acquisition. Unfortunately, mobile advertising is a constantly changing landscape; what is working for you today may be, not just less successful, but completely irrelevant tomorrow. So how can you deal with this situation? Casual Connect USA, 2018 offered this panel of industry experts to help you.
Brian Bowman is the founder and CEO of ConsumerAcquisition.com, a company that offers an end-to-end user acquisition platform with AI-powered campaign automation and action-based reporting. Prior to founding ConsumerAcquisition.com, Brian was founder and CEO of LikeIt.com and has also been a consumer internet executive for Match.com, Disney, ABC and Yahoo.
Tom Young is Chief Marketing Officer at ConsumerAcquisition.com. Tom brings a decade of experience in marketing, including VP of Online Marketing at Reply! Inc.
Rich Jones is a client solutions manager at Facebook with a focus on mobile gaming. Recently his initiatives included the adoption of creative best practices, developing new automation tools, and the profitable scaling of ads-based games. Before coming to Facebook, Rich was Senior Growth Analyst at AppLovin and a researcher at Stanford’s electron physics laboratory.
At their session at Casual Connect, the panel The Future of User Acquisition – Creative Marketplaces, Machine Learning & UA Bots provided creative techniques and best practices for sustaining profitable user acquisition growth. They also discussed emerging tech such as creative marketplaces, machine learning, automated bidding and UA bots. To learn more about the innovations that are tremendously altering the industry, be sure to watch the video of their session.
USA 2018Video Coverage
Boris Logvinskiy: Solving Monetization Problems with MoPub | Casual Connect Video
USA 2018Video Coverage
Mike Raznick: Enhancing Games with Music and Sound | Casual Connect Video
Join the founder of Dreamcraft Music and Sound Mike Raznick at Casual Connect USA 2018 as he explains how music and sound can be leveraged towards user acquisition and monetization. He provided real world examples of effective and ineffective treatments in music and IP licensing. Mike said, “We as composers strive to create a juxtaposition in the music and sound so that it can remain fresh throughout the gaming experience. A successful audio treatment should not cause fatigue. It comes down to good audio design, highlighting another reason to bring your team in early during a project’s development cycle so that there is time to test and make changes as needed.” Hear the discussion of how to create a compelling, fun and exciting audio experience for casino games.
USA 2018Video Coverage
Brandon Huffman: The Legal Support Game Companies Need | Casual Connect Video
Since a Supreme Court battle in 2011, games are protected under the 1st Amendment. Politics and video all media is under scrutiny. In a presentation at Casual Connect USA, Brandon Huffman described the journey video games have taken through expression, legally protected speech and where video games are headed. Be sure to check out the full presentation below.
USA 2017Video Coverage
Darion Lowenstein: Bringing Arcades Back to Life on the Casino Floor | Casual Connect Video
As we witness casinos in the USA having a steady decline in slot revenue, companies must change their approach. That is why Gamblit Gaming has been launching new interactive touch screen hardward right on casino floors. In a talk entitled “Launching Video Games In Casinos: Gold Rush Or Bust?” at Casual Connect USA in Seattle, Darion Lowenstein talked about what it takes to gamblify games like Into The Dead, Catapult King, Jetpack Joyride and launch it on a casino floor.
USA 2017Video Coverage
Brandon Sheffield: From Online Comics to Indie Game Success | Casual Connect Video
Although it is disheartening, when your game doesn’t sell, Brandon Sheffield, Creative Director at Necrosoft wanted you to know that this isn’t the end. Developers shouldn’t give up and think they missed their one shot. At Casual Connect USA 2017, Brandon stated that if you’ve got a game that’s portable to modern platforms, you’ve got a revenue stream. If not from consumers, it will come from platforms. By using examples from several companies, Brandon shared how Necrosoft sells versions of current or older games to new platforms in order to fund new projects in the session below.
Asia 2017Video Coverage
David Lakritz: Succeeding in a Global Market | Casual Connect Video
Today, the global game market is $100 billion USD. Given this fact, publishing your game globally is a particularly compelling proposition. That said, it can also be quite a daunting concept. At Casual Connect Asia, President and CEO of LAI Global Games Services David Lakritz described how you can know which markets are the best fit for your game and where are you more likely to achieve a higher ROI. He highlighted some free tools and strategies to address these issues during his presentation. For the full session see below.
USA 2017Video Coverage
Mark Beck on Succeeding in Today’s Social Casino Environment | Casual Connect Video
Are you someone who is interested in the social casino market? If so, you have, no doubt, noticed increasing competition as this market has been maturing. There are now many choices and the players are exhibiting greater sophistication in what games interest them, both in quality of production and game complexity.
If these are factors you must consider you would probably like to consult with Mark Beck, Vice-President of Strategy at Murka. Mark has helped to scale some of the largest games in the social casino genre, including Heart of Vegas, FaFaFa and Scatter Slots. Mark’s specialties are user acquisition, finance, business development and in-game optimization, all critical areas for successful social casino games. After ten years at Aristocrat Mark moved to Murka, where he is currently working.
If you would like to know how Murka has succeeded in becoming the then tenth largest and the fastest growing social casino company in today’s environment, you need to watch this video of Mark’s presentation at Casual Connect USA 2017 in Seattle.
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To see another lecture by Mark from Casual Connect Asia and learn about his career, see this exclusive article.
USA 2017Video Coverage
Mel Montano on The Best Publisher/Developer Relationship | Casual Connect Video
Publishers and developers, what is the state of your relationship? Is it great? Is it good but could be better? Or have you suffered through a miserable breakup? Whatever your relationship is like, you will enjoy the insights Mel Montano has to offer.
Mel Montano is the Senior Business Development Manager at Kongregate where their work is focused on finding the best and most exciting games on mobile, PC, console and the web for publishing partnerships. Before coming to Kongregate, Mel spent four years as Business Developer at Humble Bundle. And before that Mel worked as an Environmental Scientist remediating pollution.
At Casual Connect USA Mel’s session on publisher and developer relations covered everything: breakups, both good and bad; ghosting; and even publisher/developer speed-dating (yes, really!) This session emphasized what you can do for better networking, how to create and maintain a good relations, and what to look for in a potential publishing partner. As Mel insists, “Consider your deal breakers in advance.” If you are concerned about maintaining the best publisher/developer relationship, be sure to watch the full video of Mel’s session.
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To learn more about Mel and also see a lecture from Casual Connect Europe in Berlin click here.