If your mobile company is to survive, you must continue achieving profitable user acquisition. Unfortunately, mobile advertising is a constantly changing landscape; what is working for you today may be, not just less successful, but completely irrelevant tomorrow. So how can you deal with this situation? Casual Connect USA, 2018 offered this panel of industry experts to help you.
Brian Bowman is the founder and CEO of ConsumerAcquisition.com, a company that offers an end-to-end user acquisition platform with AI-powered campaign automation and action-based reporting. Prior to founding ConsumerAcquisition.com, Brian was founder and CEO of LikeIt.com and has also been a consumer internet executive for Match.com, Disney, ABC and Yahoo.
Tom Young is Chief Marketing Officer at ConsumerAcquisition.com. Tom brings a decade of experience in marketing, including VP of Online Marketing at Reply! Inc.
Rich Jones is a client solutions manager at Facebook with a focus on mobile gaming. Recently his initiatives included the adoption of creative best practices, developing new automation tools, and the profitable scaling of ads-based games. Before coming to Facebook, Rich was Senior Growth Analyst at AppLovin and a researcher at Stanford’s electron physics laboratory.
At their session at Casual Connect, the panel The Future of User Acquisition – Creative Marketplaces, Machine Learning & UA Bots provided creative techniques and best practices for sustaining profitable user acquisition growth. They also discussed emerging tech such as creative marketplaces, machine learning, automated bidding and UA bots. To learn more about the innovations that are tremendously altering the industry, be sure to watch the video of their session.
Catherine Quinton is a staff writer for www.gamesauce.org. Catherine loves her hobby farm, long walks in the country and reading great novels.