Over 1,000 games industry professionals are expected to turn out for Casual Connect Kyiv on October 24-26. During the conference’s Market Navigation track, they can expect to receive actionable insights from experts that will help them navigate the sometimes choppy waters in the gaming industry’s current and emerging markets.
A mobile game is able to soar up to top charts, and this is not that impossible: through raising high awareness before launch and getting fast adoption in the first few weeks after (or when awareness reaches critical mass). But the challenge lies in staying on top of the charts, not that much in breaking in there.
What usually happens to the so-called “big bang” titles (think of Clash Royale, Fallout Shelter and Pokémon Go) is that in a few weeks the passionate early adopters become less satisfied, and move on to the next big title or back to previous games they’ve played. “Leaving with them is the buzz and excitement that started the momentum behind the title to begin with. If developers can re-engage early adopters before they lose interest and switch to a different title, it can prolong the momentum behind mobile games and lead to more sustained user acquisition”, researchers from Nielsen suggest. They have analyzed several titles released in the last year that fit the “big bang” adoption curve and found the probable cause of this departure: unmet demand for new content.
Nihao! Hello and welcome to China! Most game developers in the mobile space are starting to branch out and look to other markets. There’s been some strong interest in China. With over a billion people and about 400 million smartphones being used in China according to IDC, most developers are drooling over the idea of making a game for the Chinese market. Consultant for the Chinese game market Luke Stapley tells more.
