Every time you think you’ve “cracked it” with what children are into, you attend a workshop or focus group and they do something and confuse you again, admits Maurice Wheeler of Little Big Partnership. Maurice also notes we become less creative as we grow up, so the Little Big Partnership is focused on helping other businesses make sure they are creating something that will work with kids and their families. “With digital devices children get quickly the result they could be proud of“, Maurice comments in the Casual Connect Europe lecture below.
Rujul Patel, Fyber’s SVP of Global Developer Relations, is on a mission to help mobile game developers make money. The key to mission success: balancing IAP monetization with ad monetization. ““We need to see how to have ads work better in mobile games,” said Rujul during their session at Casual Connect Europe. Many game developers, however, believe that ads hurt the game experience and could cannibalize IAP revenue. At their session, Rujul dispels these concerns with a few examples of developers who successfully added rewarded video ads to their monetization strategies.
Kids games in the app store has some of the most diverse content and business models in the game industry. There are many ways to break into this market whether it is by freemium or subscription services. Robby explained that “Today there is a limited content with Premium in the kids category… Other categories have surpassed the premium category, like the subscriptions platforms”. Developers need to keep in mind that apps for kids need to not only be fun. Join Robby Yung, CEO of Animoca Brands, in his session The Complexities of Creating for the Kids Category during Casual Connect Europe 2017 as he describes the positive side of working with brands. “Kids are a loyal audience” after all and “Working with brands can be very exciting even for the development team” were just some of the wisdom that Robby brought during this session. For more information, see his full session below.
In a lecture entitled Mobile UA Tips from the Inside Paivi Putsepp-Seufert, Business Development Officer of Unity Ads at Unity Tehnologies, Paivi described what people consider best practices for mobile UA. If you would like to know more about how to run a successful mobile UA campaign, be sure to watch the video of Paivi’s presentation at Casual Connect Tel Aviv below and note the tips she offers there. Some tips that Paivi offered regarding best video campaign practice: use multiple videos, targeting should be done based on data and not assumptions, and use an optimal video length of 22 seconds. To learn more, tune in to the full lecture video below.
There are millions of apps out there. Does it seem like an impossible task to get enough installs to succeed with yours? How are the top earning publishers managing to keep growing and acquiring users at scale? Paul West can help you understand.
As Performance Director EMEA at AdColony, Paul leads a team that is helping to grow the businesses of AdColony’s top gaming clients. Data is the crucial factor that you can use to increase your chances of succeeding. Paul believes in the story-telling power of video, but measuring the data is necessary to validate the results.
In Paul’s session called Taking AIM: Top 10 App Install Marketing Trends in 2017 at Casual Connect Europe, he used the latest App Install Marketing Survey to offer a preview of what to expect in the game industry in 2017. Full screen video advertising has proven to be the most effective and popular app install channel. Paul drove this home by saying, “Telling a story with video is beautiful. If a picture is worth a thousand words, a video is worth a million.” To understand what is working for the top 100 mobile marketers, and also what isn’t working, and to find insights to raise your own opportunities for success, be sure to watch this video of his full session.
For more about Paul West’s career and insights, see this exclusive article.
Data is key for better targeting, as you need to know who to monetize, Google Israel’s Head of Gaming Eitan Reisel suggests, and warns: small companies need to make careful decisions when addressing monetization issues, and it’s better to be cautious about what platform will suit you best. Solution? Break down the game to different stages along the funnel to maximize targeting and insights. They explain more in their Casual Connect Tel Aviv talk.
Where is the eSports sector of the game industry heading? How can you get an audience for eSports? How do you create an enjoyable spectacle? The eSports sector is very complex, with varied nuances among the eSports disciplines. So how do you find your way?
Mohamed Fadl has the knowledge to offer excellent guidance. Knowing that entertainment is constantly evolving, they insist, “This generation doesn’t believe in TV anymore. TV is dying.” And eSports is one of the alternative channels for entertainment that is taking that place. “We call it eSports so we can connect it to something we know and explain it,” they point out, but it is a form of entertainment with its unique aspects. In this developing sector, Mohamed describes “Technology is King; content is Queen. The King itself is nothing, it means nothing. It is just a medium. Content creates the culture. It creates the trust. It creates the channels to speak to the next generations.”
Mohamed began their involvement in eSports as Wargaming‘s director of community in Europe and is now head of global eSports at Wargaming. They have developed World of Tanks into one of the top eSports games and now oversee global development and evolution of the Wargaming.net eSportsLeague. To learn more from Mohamed, be sure to watch the video of his full session from Casual Connect Europe.
For more about Mohamed’s career and insights, see this exclusive article.
Right now it’s safe to say that Virtual Reality (VR) is redefining gaming like no other force out there. On the other hand though Augmented Reality (AR) is due to arrive in 5 – 10 years, so how will gaming change when it’s here? What new games and new breeds of gamers can we expect? Pokemon Go is the first little glimpse of that future according to Mark Shovman, who explains more in their Casual Connect Tel Aviv session,
What makes a social slots game attractive to users? What are the factors that increase the chances of succeeding in this genre? Can the profitability of the game be improved? If these are questions that are important to your business, you can’t do better than to listen to advice from Guy Hasson, social gaming consultant of Old Man Productions.
While working at Playtech, Guy learned everything there is to know about how to create a good slot game. At Playtika their emphasis was on analyzing how to create the most popular games. And as a consultant, Guy can show you the important factors that can help a slots game succeed. You can discover how to tremendously improve the average revenue per user, to increase the time the user will spend on machine and to boost the number of coins the user will bet, all important measures of the game’s success. At Casual Connect Europe, Guy’s session demonstrated the mathematical model that can lead to these results. One point that Guy emphasized was “Rate of Exhaustion (ROE) represents the game experience, RTP doesn’t. If you leave here today with one thing: RTP doesn’t matter. RTP is passé.” To learn more, watch this video of the full session.
For more about Guy Hasson, see this exclusive article.
No one knows better than Omer Kaplan that Asia is now surpassing the West as today’s mobile epicenter. Omer is CMO and co-founder of ironSource and brings to his work experience in media buying for clients that include mobile publishers, game developers, retailers and major global brands. Omer was director of media at AfterDownload when it was acquired by ironSource in 2013 and uses this extensive experience to mentor early stage startups.
In Omer’s session at Casual Connect Tel Aviv, How is Asia Changing the Mobile Landscape?, Omer delved deeply into Asia’s growing global position and how that will influence advertisers and publishers in the future. As the mobile ecology evolves it is essential to shift focus and learn the best practices to take advantage of the changes. As he described, “Even if you are thinking you are localizing the product and you’re thinking you have the right people and you’ve translated everything, you need to be a ‘China-In’ or have the right Chinese partner to understand how to really reach and connect with Chinese users.”
To learn more about how to adopt the best practices for this market, be sure to watch the complete video of Omer’s session below.
More about Omer in this article.