While speaking about negotiating with publishers at Casual Connect USA, Caspar Gray of The Arsenal Agency advised, “Think carefully about what you want before you start the process. Identify your pressure points and think about what their pressure points are.” In his talk, Caspar gave details about how to zero in on a good idea, get people excited about it, negotiate smartly and sign a fair contract. To learn more, see the full lecture below.
Keren Yehiel is a Client Development Manager at Bidalgo where she manages SaaS clients. Bidalgo is an official marketing partner of Facebook, Google, Snapchat and Pinterest. Keren came to Bidalgo from the marketing industry. She was looking for work in a market-leading company that offered the opportunity to develop personally and professionally. At Casual Connect Kyiv, Keren discussed the seven commandments for social casino creative.
Are you a developer interested in the esport sector of the game industry? And, especially, do you want to expand the audience for your game? Could esports attract casual gamers while at the same time interesting pro-gamers and esports enthusiasts? These are difficult questions for developers; casual gamers and pro-gamers are at opposite ends of the gaming spectrum.
Anatoly Ropotov, CEO of Game Insight, has some solutions. Game Insight is one of the world’s leading mobile games companies. It was the first company to develop hidden object and tycoon games for social networks and mobile platforms and has since developed unique game experiences in a variety of genres. As CEO, Anatoly leads partner and platform relations and is also closely involved with game development, leading key games for the company.
Game Insight demonstrated the advantage of using a mobile-first mindset with the development and successful release of Guns of Boom, which solved the problem of creating a first-person shooter for touchscreens. Now they have turned their attention to making esports for smartphones.
At Casual Connect USA 2018 Anatoly presented the session Bringing Esports to Mobile. In it he shared his insights into creating a mobile esport game that will satisfy casual gamers as well the intense esport enthusiasts. To learn more be sure to watch the video of this exciting session.
Each medium has its own unique traits that allow for creating really strong emotional bonds between the consumer and the work of art. In games that’s interactivity – controls and mechanics. At Casual Connect Kyiv, a Game Designer at Ubisoft by the name of Stanislav Costiuc talked about the unique traits games can use to elicit feelings, emotions, and create strong bonds with players. Hear his full lecture entitled Show, Don’t Tell? Play, Don’t Show! below.
You know the mobile games market is saturated, with many games coming out every week. And the gigantic companies have a huge advantage; everyone knows who they are and what they can do. So how can you, an indie developer, succeed in this market? And can you do it while staying true to yourself and what you want to create?
There are indie developers who have found ways to compete and succeed. At Casual Connect USA 2018, a panel of these developers shared their experiences in the session Ask the Developers – How Indie Devs Can Compete with Giants and Remain True to Themselves. Here are the participants:
Josh Nilson, CEO and Co-Founder of East Side Games, the studio that created Trailer Park Boys: Greasy Money. This game was a top 100 game in more than 100 countries and had great player reviews.
Julian Erhardt is Producer at Fluffy Fairy Games. He began as one of the first employees one year ago. Now he owns the full release process for all updates of Idle Miner Tycoon and all platforms. He makes sure the millions of players get new content and optimizations every week.
Eiso Kawamoto is Head of Product, Monetization and User Acquisition for Metamoki, the studio that developed and published Mob Wars, Fruit Pop and Tap Mafia. Eiso spearheaded business development and game publishing in a partnership with Warner Music Group, building and successfully launching Wiz Khalifa’s Weed Farm on 420.
The Panel Moderator was Sean Webster, VP of Business Development at AppLovin, a mobile marketing platform that helps developers expand their businesses. Sean brings in new publishers from around the world to a company that processes more than fifty billion ad requests every day.
The panel discussed questions of urgent importance to indie developers, such as: should you take funding and when, and what are the common pitfalls. They also described unique stories from successful indie developers. If you are concerned about how to succeed as an indie, these are the answers and experiences that could help you. Be sure to watch the video of this session!
As an Art Lead at Microsoft, Floyd Bishop chronicled how to create expressive characters and their setup in Unity at Casual Connect USA 2018. He advised, “Use every part of the buffalo.” To learn more about how you can make this work for you, be sure to watch the video of the full session.
How is mobile advertising working for you? Do you have an effective mobile attribution strategy? Today’s mobile advertising landscape is so complex that these questions might be difficult to answer. There are thousands of networks, publishers and sub-publishers that you must navigate to most efficiently reach the highest ROI.
If you feel you could use a little help figuring all this out, you couldn’t find a better person to ask than Grant Cohen. Grant is the General Manager at Kochava, a leading mobile measurement company. Kochava provides attribution and analytics services to many of the top apps.
At Casual Connect USA 2018, Grant presented the session Evolving Your Mobile Attribution Strategy in 2018. In it he explained how you can drive your 2018 success with fraud prevention, configurable attribution and full funnel analysis. You can learn more about succeeding with mobile attribution, watch this video of Grant’s session.
At Casual Connect USA 2018 Kimberly presented information about the differences of LiveOps on different platforms, and especially what it means to launch a game on console and/or PC. It is important to know how users interact with your system and how much ownership you have concerning that interaction. Kimberly offered some tools and strategies to finding the right setup, improving a running setup or doing a quality check on you current system. To learn more, watch the video of the complete session. By the end you should understand what to expect from LiveOps on any platform.
If your mobile company is to survive, you must continue achieving profitable user acquisition. Unfortunately, mobile advertising is a constantly changing landscape; what is working for you today may be, not just less successful, but completely irrelevant tomorrow. So how can you deal with this situation? Casual Connect USA, 2018 offered this panel of industry experts to help you.
Brian Bowman is the founder and CEO of ConsumerAcquisition.com, a company that offers an end-to-end user acquisition platform with AI-powered campaign automation and action-based reporting. Prior to founding ConsumerAcquisition.com, Brian was founder and CEO of LikeIt.com and has also been a consumer internet executive for Match.com, Disney, ABC and Yahoo.
Tom Young is Chief Marketing Officer at ConsumerAcquisition.com. Tom brings a decade of experience in marketing, including VP of Online Marketing at Reply! Inc.
Rich Jones is a client solutions manager at Facebook with a focus on mobile gaming. Recently his initiatives included the adoption of creative best practices, developing new automation tools, and the profitable scaling of ads-based games. Before coming to Facebook, Rich was Senior Growth Analyst at AppLovin and a researcher at Stanford’s electron physics laboratory.
At their session at Casual Connect, the panel The Future of User Acquisition – Creative Marketplaces, Machine Learning & UA Bots provided creative techniques and best practices for sustaining profitable user acquisition growth. They also discussed emerging tech such as creative marketplaces, machine learning, automated bidding and UA bots. To learn more about the innovations that are tremendously altering the industry, be sure to watch the video of their session.