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Asia 2017Video Coverage

Sharon Kho: Using Voices to Bring Your Game to Life | Casual Connect Video

June 11, 2017 — by Catherine Quinton

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As a game developer, you know the sounds in your game are crucial in so many ways. You may be using sound effects to underscore and add excitement to the action. Perhaps you have music to create moods and underscore the game world. It is no wonder music and sound effects are now commonplace in mobile games. But are you aware of what voice work can add to your game?

Sharon Kho is Co-Founder of IMBA Interactive

Sharon Kho, Co-Founder of IMBA Interactive, has the experience to guide you in exploring this underutilized area of sound for games. IMBA Interactive, a Singapore-based studio, provides audio and music solutions for video games and apps. Sharon is a music composer and sound designer whose most recent work on Mr. Catt received the Best Music and Sound Effect Award at the Bahamut ACG Awards in 2016.

At Casual Connect Asia, Sharon and another of IMBA’s founders, Jeremy Goh, gave a session aimed particularly at developers taking those first steps in working with voice talents, including casting and creating a script. In this session they described how to using voices to bring the characters and story of your game to life. When it comes to hiring an actor, Sharon advised, “You have to respect the actor who is going to put more things on the table than what is expected, because he has the talent you hired them for in the first place. So when you talk to the talent, make sure you get on the same page with them and make them comfortable, because at the end of the day… who knows, maybe your character development may come from the actor. Be open-minded to suggestions in order to get the best results.” To learn more, watch this video of the full session from Casual Connect.

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To read more about Sharon Kho’s views and to see another joint session with Gwen Guo from Casual Connect Asia 2016, see this exclusive article.

Europe 2017Video Coverage

Jonas Gustavsson and Joe Davis: Optimizing the Mobile Gaming Experience | Casual Connect Video

June 7, 2017 — by David Radd

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Usually you get more downloads from the AppStore if you keep it below 50MB.- Joe DavisClick To Tweet

Being noticed in app stores is just one of challenges mobile devs face nowadays. As console-like gaming experiences on mobile are getting more popular, along with AR, cognitive assistant devices and premium devices with high-spec games, optimization is even more of a must. Despite the constantly upgrading specs of premium mobile devices, the issues of tight thermal limits and battery power create different restrictions than console and desktop. How to reduce development time and increase achievable fidelity of games running on premium mobile devices – Jonas Gustavsson and Joe Davis from Samsung Research Institute U.K. told at their Casual Connect Europe 2017 session.

Europe 2017Video Coverage

Leonard Frankel: The Future of Game Clans | Casual Connect Video

June 2, 2017 — by David Radd

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A clan system really is a 'turbo button' for game design. - Leonard FrankelClick To Tweet

In a talk at Casual Connect Europe entitled Guide to Clans: Setting Up a Strong Clan System in Simulation Games, co-founder and CEO of ClanPlay Leonard Frankel highlighted how to design a clan system for simulation games like celebrity life, farming and city builders. In this session, Leonard reviewed existing systems as a way to understand the adaptations developers need to make to give casual players significant social interaction. Clan system design begins with, “The five pillars of clanship (which) are: communication, collaboration, rewards, benefits and competition”, explained Leonard. To learn more, be sure to tune in to the full session below.

Asia 2017Video Coverage

Vesa Jutila: Be Ready for Cloud Gaming for Mobile | Casual Connect Video

June 1, 2017 — by Catherine Quinton

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2017 is the year cloud gaming arrived for mobile! Now it’s possible to stream and play mobile games directly over the cloud. What will this mean for your business? Vesa Jutila, Co-Founder and Vice President of Content and Commercial Partnerships at Hatch Entertainment can help you answer that question.

Vesa Jutila speaking at Casual Connect Asia 2017, photo by Lera Polska Photography

Hatch Entertainment is a new social gaming service and is set to change the way we play games. Vesa and the team have built an inspiring, high-quality game collection for Hatch. Previously Vesa held a variety of executive positions at Rovio.

At Casual Connect Asia, Vesa explored the opportunities coming through cloud gaming for developers of full-featured premium games with no in-app purchases. He described, “We made it very simple and easy for ordinary people to try out new games, have fun with great games and really share this fun with their friends.” With cloud gaming we may soon be seeing mass market penetration for premium mobile games. PC and console-first developers could have a new way to reach the massive mobile game audience. Watch this video of Vesa’s session at Casual Connect and learn what you need to know to be ready for cloud gaming on mobile.

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To read more about Vesa Jutila including a lecture from Casual Connect Europe 2017, see this exclusive article.

Asia 2017ContributionsDevelopmentVideo Coverage

Collaborative Innovation for the Next Generation of Developers | Casual Connect Video

May 29, 2017 — by Industry Contributions

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By Yi Fei Boon, Field Engineer, Unity Technologies

Innovation is often used to describe the latest and greatest in technology. Less known is the inspired community behind this, that is intrinsically motivated to propel a cycle of solving problems, discovering new solutions, developing and commercialising products, which in turn, helps companies reinvest in the next generation of technology.

Unity is a case in point. Developers face new challenges as they push the limits of technology and platforms to bring their games to life, as more dynamic game engines are, in turn, being developed to empower developers. It is during this cycle that collaborative innovation is born. Developers turn to the engine developers for aid, leading to collaborative new and unique solutions to address issues faced during development, which is then later implemented into the engine.

At the recent Casual Connect Asia held at Resorts World Sentosa Singapore, from 16 to 18 May, I spoke about how this process of collaborative innovation solves some of these problems, as well as how this drives the growth and constant improvement of Unity’s game engine. Working as Unity’s technical consultant, I have been aiding clients in optimising their programme and helping address challenges encountered while using the game engine.

Asia 2017Video Coverage

Simon Toh: The Keys to Approaching the APAC Region | Casual Connect Video

May 20, 2017 — by David Radd

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Remind developers that early monetization planning goes a long way in sustaining business. - Simon TohClick To Tweet

The time for Asian-Pacific mobile app publishers to switch to programmatic methods for monetizing. As the Head of APAC Platform Sales for MoPub, Simon Toh spoke about the need for developers to take advantage of mobile programmatic to monetize risk so that they don’t miss out on differentiated demand, revenue and control user experience. Simon stated, “To grow your top line, it is important for you to find new ways to monetize more of your users preferably all of them and not be overly dependent on in-app purchases.” During his talk at Casual Connect Asia, Simon also delved into what the beneits for publishers which included a glimpse into innovative ad formats and spend trends in the APAC market. To learn more, tune in to the video below of his full session.

Europe 2017Video Coverage

Peter Robinson: A Focus on Kids Games | Casual Connect Video

May 18, 2017 — by Catherine Quinton

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I honestly can't remember the last time where I didn't learn something new at work.. - Peter RobinsonClick To Tweet

Entertainment for kids is a rich and complex market. At Casual Connect Europe, a session titled Anticipating 2017 Trends…and What to Do About Them, Dubit Global Head of Research Peter Robinson illustrated the when, where and why of entertainment for kids. During this session, Peter described how to turn forecasts into strategy in development and marketing for modern day kids.
Analysts try to predict where technology, platforms and content are likely to go in the coming year. With new findings from Dubit Trends’ international survey of 2 to 15-year-olds, learn how you too can take advantage of the fact that “Gaming is a main thing kids use the tablets for” and “1/4 of kids media time is on games.” To learn more about kids entertainment consumption and how to understand what is coming next, be sure to watch the video of Peter’s session from Casual Connect Europe.

Europe 2017Video Coverage

Anton Gauffin: Succeeding with Social Casino | Casual Connect Video

May 10, 2017 — by Catherine Quinton

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Anton Gauffin is CEO of Huuuge Games

Are you interested in the social casino space in the game industry? Do you want to know what it takes to succeed in this market? If so, you want to listen to Anton Gauffin, CEO of Huuuge Games.

Anton Gauffin founded his first mobile game company, Gamelion, at the beginning of the mobile games era in 2002. In 2007 he sold the company, but in 2014 had the opportunity to buy it back and didn’t hesitate for an instant. Anton renamed it Huuuge and changed focus to social casino where he knew there was a lot of room to innovate.

At Casual Connect Europe, Anton, participated in a discussion of the latest topics in the social casino industry. You won’t want to miss this insights from this CEO of the fastest growing social casino company of 2016 who claims, “We just need more players playing social casino games.” Be sure to watch the video of the session to see the interview by Adi Hanin of Playtika.

For more about Anton’s insights and career, see this article.

Europe 2017Video Coverage

Yuli Zhao: Calling on Angels to Bridge the East/West Gap | Casual Connect Video

May 5, 2017 — by David Radd

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It’s about working with creative people and using heart to discover players’ needs daily. - Yuli ZhaoClick To Tweet

It can be really tough to break into the Asian market, maybe even mysterious. Although there is a large difference in user behavior between Western and Asian players, Youzu Interactive has been very successful in localizing games. They have even been able to make it into the Top 10 in more than 60 countries overseas. In a lecture at Casual Connect Europe entitled Going Global – Local Operation Experience for Over 100 Countries, Yuli Zhao focused on what developers should do rather than what they shouldn’t do. Here is a key finding that Yuli described: “Because there are a small group of deep pocket players, whale players, in Asian games, when we bring the game to Western markets we don’t want to make the non-paying users feel bad about it so there are some items which is to price extremely high in our previous version in Asian market. Actually, we divided these items into smaller packages so that when the players pay for the virtual items, they will view the pricing as not that high but in reality, they need to buy the whole group of virtual items to get the final ones.”

Three of the top world markets comes from Asia are China, North America and Japan. Here are three findings which Yuli highlighted:

  • Style is not fine Art: Glowing effect and outstanding outfit affected why they got features by Apple.
  • Compatibility: Fast frame speed on lower end mobile phone at 20+ a must.
  • Localization: extend the life cycle of the game by changing rewards, difficulty by country and the number of incoming game events.

For more useful tips on how to break through the cross-cultural barrier, see the full lecture below.

Europe 2017Video Coverage

Juliet Tzabar: Plugging Kids in to Mobile Education Apps | Casual Connect Video

April 21, 2017 — by David Radd

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Creativity is a muscle and you have to keep flexing it! - Juliet TzabarClick To Tweet

Transmedia is an entertainment super-system that enables children’s favorite characters to travel across media platforms and it’s now an audience expectation in children’s entertainment. How do you approach this daunting expectation? At Casual Connect Europe, Plug-in Media’s CEO Juliet Tzabar shared how the company approaches IP for kids games across platforms. In Juliet’s talk entitled Approaching Transmedia in Children’s Entertainment, Juliet observed that “Kids love to play as THEIR preferred characters”. For more details of how Plug-in Media tackles transmedia, tune in to Juliet’s full session below. Please note that there were some technical difficulties during the session which effected sound quality.

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