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Asia 2017Video Coverage

Kirill Lazackovich: Education and Entertainment Should Always Be Together | Casual Connect Video

December 2, 2017 — by David Radd

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Try different ways, at first do as much as possible by yourself. - Kirill LazackovichClick To Tweet

How do you become a kids app developer? At Casual Connect Asia, Kirill Lazakovich shared his story about two non-developers who started creating kids apps as a side project and became successful. He shared what their secrets, vision and statistics throughout the project.

USA 2017Video Coverage

Wibe Wagemans and Making Games More Social | Casual Connect Video

December 1, 2017 — by Catherine Quinton

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Is social casino a genre that interests you as a developer? Is this an area that will allow you to build a profitable business? If these are questions you are considering, you will need to know what makes a social casino game really social.

The Chairman of Huuuge Games, Wibe Wagemans, has the expertise and experience to help you find the answers you need. Wibe was, prior to coming to Huuuge Games, president at IndoorAtlas, SVP a Rovio and regional board member at Nokia, building brands like Angry Birds, Bing, Nokia and Gillette. This proven track record of driving results in startups includes being responsible for two dozen top ranked apps on iTunes.

At Casual Connect USA, Wibe’s session illustrated how Huuuge Games has approached the social casino genre with their emphasis on creating a real-time social experience. Their focus is on making social casino more social. Wibe considers this so important that he emphasized, “We don’t think in a few years the big players will be around without having some form of real-time multi-player platform.”

To learn more about how you can make create a more exciting social experience with your games be sure to watch this video of the full session from Casual Connect.

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To read more about Wibe Wagemans’ careern and insights, see this exclusive article.

Asia 2017Video Coverage

Nicole Seymour on Creating High Quality Content for Preschoolers | Casual Connect Video

November 26, 2017 — by Catherine Quinton

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Respect your team and treat them like they are a key part of the process because they are. - Nicole…Click To Tweet

As an emerging early learning digital brand for children, Pacca Alpaca has a lot to teach about how their small production company developed this premium brand, launching with apps, then videos and onto various platforms. Join Nicole Seymour, Creative Director and Executive Producer, as she describes the challenges and the successes, adjusting objectives based on outcomes, and looking to the future as the brand evolves, all within the exceptionally competitive and crowded children’s media market.

USA 2017Video Coverage

Mark Beck on Succeeding in Today’s Social Casino Environment | Casual Connect Video

November 22, 2017 — by Catherine Quinton

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Are you someone who is interested in the social casino market? If so, you have, no doubt, noticed increasing competition as this market has been maturing. There are now many choices and the players are exhibiting greater sophistication in what games interest them, both in quality of production and game complexity.

If these are factors you must consider you would probably like to consult with Mark Beck, Vice-President of Strategy at Murka. Mark has helped to scale some of the largest games in the social casino genre, including Heart of Vegas, FaFaFa and Scatter Slots. Mark’s specialties are user acquisition, finance, business development and in-game optimization, all critical areas for successful social casino games. After ten years at Aristocrat Mark moved to Murka, where he is currently working.

If you would like to know how Murka has succeeded in becoming the then tenth largest and the fastest growing social casino company in today’s environment, you need to watch this video of Mark’s presentation at Casual Connect USA 2017 in Seattle.

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To see another lecture by Mark from Casual Connect Asia and learn about his career, see this exclusive article.

USA 2017Video Coverage

Mel Montano on The Best Publisher/Developer Relationship | Casual Connect Video

November 18, 2017 — by Catherine Quinton

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Publishers and developers, what is the state of your relationship? Is it great? Is it good but could be better? Or have you suffered through a miserable breakup? Whatever your relationship is like, you will enjoy the insights Mel Montano has to offer.

Mel Montano is the Senior Business Development Manager at Kongregate

Mel Montano is the Senior Business Development Manager at Kongregate where their work is focused on finding the best and most exciting games on mobile, PC, console and the web for publishing partnerships. Before coming to Kongregate, Mel spent four years as Business Developer at Humble Bundle. And before that Mel worked as an Environmental Scientist remediating pollution.

At Casual Connect USA Mel’s session on publisher and developer relations covered everything: breakups, both good and bad; ghosting; and even publisher/developer speed-dating (yes, really!) This session emphasized what you can do for better networking, how to create and maintain a good relations, and what to look for in a potential publishing partner. As Mel insists, “Consider your deal breakers in advance.” If you are concerned about maintaining the best publisher/developer relationship, be sure to watch the full video of Mel’s session.

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To learn more about Mel and also see a lecture from Casual Connect Europe in Berlin click here. 

USA 2017Video Coverage

Doug Pearson: Creating Truly Social Casino Games | Casual Connect Video

November 15, 2017 — by Catherine Quinton

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As technology evolves and tools become outdated, such changes can leave developers in the dust and struggling to convert to mobile. Join Doug Pearson, Co-Founder and CTO of FlowPlay, for a technical discussion on how and why FlowPlay tackled these challenges firsthand by transitioning Vegas World from a Flash codebase to Haxe. Doug will also discuss the cost/benefits of making the move, lessons learned, and future cross-platform strategy. This session took place at Casual Connect USA 2017 in Seattle. See the full session below.

ContributionsIndustryKyiv 2017Video Coverage

How to Accelerate Your Game Growth into 2020: A 360° View from Industry Experts

November 15, 2017 — by Industry Contributions

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By Marina Sapunova, Marketing Content Manager, yellowHEAD

At Casual Connect Kyiv last month, yellowHEAD hosted an insightful panel titled “Accelerating Your Game Growth into 2020 with Key UA Techniques”. The participants were Javier Castro of Google, Jan Chichlowski of Vivid Games, and Alex Keselman of AppsFlyer.

During the panel, they discussed the future of user acquisition, the impact of app store optimization, the growing role of creatives, and the major changes that happened this year which will influence UA strategy in the future. They also touched on the constant challenge of rising CPIs and shared strategical approaches on how to overcome it and get set for growth moving forward into 2020.

The role of AI and machine-learning technologies with predictive algorithms were particularly in the spotlight of the conversation. A lot of insider information was shared by Google regarding Universal App Campaigns, how to adapt to the shift of all mobile app install campaigns coming together under one umbrella, and what to expect from this change.

It was a unique opportunity for the audience to get a 360° view of the industry and learn from the experts on how to overcome the current UA challenges, while seeking innovative ways to fuel app growth going into the near future.

For the full synopsis and video of the panel, please visit https://yellowheadinc.com/blog/accelerate-your-game-growth-into-2020/.

Asia 2017AudioVideo Coverage

Jeremy Goh: Making Voice-Overs Work in Perfect Harmony | Casual Connect Video

October 28, 2017 — by David Radd

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Music and sound effects are commonplace in a mobile game, but often the use of voice work is overlooked. Usual reasons include a lack of budget or experience working with voice talents. See the session video below if you want to learn about how the use of voice can bring your characters and stories to life, and if you’re taking the first steps into casting, creating a script and working with voice talents. At Casual Connect Asia, Jeremy Goh, Co-Founder of IMBA Interactive, discussed voice work, noting that “good voice work can give your game relatability and personality, as well as a source of rich feedback for your players.”

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Asia 2017Video Coverage

David Reichelt: Improve How You Think to Improve What You Do | Casual Connect Video

September 27, 2017 — by Catherine Quinton

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In the beginning it wasn’t too difficult to make a profitable business making games on app stores. In recent years, however, app stores have become flooded with games. The market now demands that game designers fine tune their design skills to a high level. At Casual Connect Asia 2017, Color Switch LLC Game Designer David Reichelt discussed what it takes to make it in this industry as a game designer and what every designer should focus on in order to make games that stand out in the market. “Work on being an inspired person because what you produce will be inspired and people cannot copy or clone your inspiration.”

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