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Europe 2017Video Coverage

Daniel Tozer: New Technologies, New Legal Questions, New Solutions | Casual Connect Video

August 11, 2017 — by Catherine Quinton

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You can't properly advise on virtual reality if you've never tried a VR headset. - Daniel TozerClick To Tweet

Virtual reality has brought about a plethora of opportunities for hardware manufacturers, advertisers, content providers and many other types of business in the games industry. With these opportunities come legal risks too which is where firms like Harbottle & Lewis can provide specialist advice. Daniel Tozer, a Partner at Harbottle & Lewis, spoke at Casual Connect Europe 2017 on the key questions facing developer’s real-world responsibilities in relation to VR.

Asia 2017Video Coverage

Diana Platonova: Bringing a Hidden Object Game to Top 20 | Casual Connect Video

August 10, 2017 — by Orchid

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Even if you create an amazing game you'll still need to put effort in discoverability. - Diana…Click To Tweet

Diana Platonova is the Business Development Manager at MyTona, an international free-to-play games developer and publisher, where her main goals are increasing MyTona’s business growth and widening its branding. In her Casual Connect Asia talk Diana shared tips and tricks of bringing a Hidden Object game to Top 20 Grossing, with the example of MyTona’s title Seekers Notes: Hidden Mystery that climbed the chart up to Top 20 Grossing for US iPad. One of here tips was: “We target offers by special filters, so that each player gets what’s most suitable for them.” 

Europe 2017Video Coverage

Tara Mustapha: Thriving in the World of Esports | Casual Connect Video

August 2, 2017 — by Catherine Quinton

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Tara Mustapha is currently a consultant after spending over a decade in the game industry as a game designer at Playabl, EA, Microsoft and Foundation 9. Tara’s fascination with esports began with Starcraft: Brood War, to travelling to Las Vegas for IGN Pro League events, Madison Square Garden for League of Legends, and achieving 12 wins in Hearthstone Arena 1x.

Tara is also vitally concerned with the progress of women in the games industry and has been a board member of Women in Games Vancouver. At Casual Connect Europe Tara and Christina Dunbar participated in a fireside chat discussing the challenge of finding leading women in the industry and how they can thrive in the world of esports. Recently Tara described her life and career with Casual Connect in this exclusive Gamesauce Q&A.

Europe 2017Video Coverage

Artur Grigorjan: Develop Local While Selling Global | Casual Connect Video

August 1, 2017 — by David Radd

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If you can’t see the value of a certain tool, then most likely you don’t need it. - Artur GrigorjanClick To Tweet

As one of the biggest mobile publishers in the world, Playrix has a lot of insight on how to resonate on a global scale. Tune in to an interview at Casual Connect Europe between Catherine Mylinh, VP of Marketing at Vungle, ad Artur Grigorjan, Marketing Growth Director at Playrix, in a discussion on how to grow a loyal player base and how to scale this approach to drive engagement and monetization. One of many tips Artur shared was: “More money will be pumped into user acquisition so as a smaller developer try to look out for optimizing your game for smaller volumes. Do not compete with higher budgets. Focus on your game first, UA (user acquisition) second.” See the full session below.

Asia 2017Video Coverage

Wibe Wagemans: Creating Change in Consumer Behavior | Casual Connect Video

July 26, 2017 — by Catherine Quinton

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Solitary players are spending most if we put them into the most socially active room! - Wibe WagemansClick To Tweet

As the fastest growing social casino company, Huuuge Games is innovating through relentless focus on a real-time social multiplayer platform. At Casual Connect Asia, Wibe Wagemans spoke about how Huuuge Games has already achieved category leading monetization (ARPDAU) and has seen success with TV and digital ad campaigns and how Huuuge Games is going after new market segments and demographics. He reflected, “The funny thing is there are a lot of players in social casino who play slots solely alone. What we’ve discovered is if we put them in the same room room with other players, you can drive the ARPDAU for even 50-year-old players.” Keeping on top of updates is crucial to user retention. He explained, “I cannot emphasize enough how important speed is for a startup. We have cycles where we do updates every two weeks – which allows us to innovate way faster than anyone else in the industry.”

Asia 2017Video Coverage

Elena Vinokurova: Acquiring Users for Success | Casual Connect Video

July 24, 2017 — by Catherine Quinton

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After completing game development, marketing is the most difficult task faced by new game companies. MyTona achieved great success from their first self-published title and at Casual Connect Asia 2017 they shared their post-launch advertising experience and some “hacking” tips to acquire high quality users while maneuvering through the challenges of post-launch marketing.

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Europe 2017Video Coverage

Tarush Agarwal: How Partner Networks are Advancing the Industry | Casual Connect Video

July 23, 2017 — by David Radd

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Listen and understand motivations, build strong relationships, and find balance and compromise. -…Click To Tweet

As the dynamics of app stores change, what does that mean for developers and business models? At Casual Connect Europe, Head of Business Development at Toca Boca, Tarush Agarwal, highlighted how the company is leveraging partner networks and utilizing a diversified business model in order to reach new consumers across the globe. Afterall, for developers searching for creative solutions and to add value for their customers, developers should “Think global at a local approach to do global deals”, Tarush said. “We want to be where consumers are”.

Europe 2017Video Coverage

Riana McKeith: The Art that Helps Define the Vision | Casual Connect Video

July 21, 2017 — by Catherine Quinton

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Riana McKeith is an art director at Berlin based mobile games developer Wooga. She is one of the art directors in Wooga’s internal Puzzle Studio, that focuses on the development of mobile matching games. In her role she’s overseen the visual development of many projects and at the same time served as art lead for FUTURAMA: Game of Drones, a match 4 puzzler that launched earlier in 2016. At Casual Connect Europe 2017, Riana dove into story narration through art. Learn more about Riana and game art in our exclusive Q&A below.

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Europe 2017Video Coverage

Eva Vonau: Navigating the Complexity of IP Law | Casual Connect Video

July 17, 2017 — by David Radd

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Eva Vonau is currently an intellectual property (IP) lawyer at Hogan Lovells and will be opening her own law firm, Slopek Vonau PartG mbB this September. Before pursuing a career in law, Eva worked at one of the biggest TV production studios in Germany as a technician, something that serves her well to this day. At Casual Connect Europe 2017, Eva laid out a roadmap for navigating the differences in IP law between countries.

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