Given how expensive user acquisition has gotten, it makes sense to weigh options carefully. Moritz von Arnim of Goodgame studios explained an alternative to CPI or CPA UA campaigns: revenue share. Moritz explained Goodgame’s results with the strategy during his Casual Connect Tel Aviv 2015 presentation. “Revenue share is a 100 percent performance-related business model, which usually, if you do it in the right way, leads to a win-win situation,” Moritz said. “High-quality traffic monetizes great, and even with low-quality traffic, both sides still have the chance to get their benefits.” For a breakdown of some of the company’s different approaches to revenue-share UA including use cases, see the full session below.
main
Tel Aviv 2015Video Coverage
George Erkhan’s Tips for Satisfying Publishers | Casual Connect Video
Making good games is no longer enough to make a developer’s relationship with a publisher successful. The market is flooded with good games, and it’s getting more complicated to find success.
If it makes understanding the market easier, you can draw a lot of parallels between the developer-publisher relationship and romantic relationships, according to George Erkhan, Creative Director of HeroCraft. “If you are a 6 and a publisher is a 10, only beer can help you,” George said.
Those relationships run into trouble when each party doesn’t understand what they want and what they can offer. For all of George’s tips for satisfying publishers, see his full session below.
DOWNLOAD SLIDES
Read more about George Erkhan with this exclusive interview.
Tel Aviv 2015Video Coverage
Artur Sakalis: Keep Casual Games Simple | Casual Connect Video
Social casual games are easy to pick up and play, but it’s not easy to make them that way. There are a lot of ways simple game projects can quickly grow more complicated than planned.
Artur Sakalis, head of the Russian social network Odnoklassniki’s games platform, came to Casual Connect Tel Aviv 2015 to present the 10 most common ways developers can overcomplicate casual games. “Make it easy. Create a habit. Don’t make it hard enough to need a tutorial,” Artur said.
For Artur’s 10 Ways to Make the Worst Casual Game, watch his full session below.
DOWNLOAD SLIDES
For more about Artur, check out this GameSauce exclusive.
Europe 2016Video Coverage
Dieter Schoeller: Don’t BS People | Casual Connect Video
Dieter Schoeller, Managing Director and founder at Headup Games spoke at the recent Casual Connect Europe offered the lessons learned over the last seven years when it comes to publishing independent games, collaborating with young studios and successfully bringing the games of Headup Games to the market. Having built up all pillars of distribution, from dinosaur retail business to Steam to mobile to digital console, Dieter shared an insight into best practices and the biggest failures encountered along this path through concrete case studies and subjective insights. One of these insights was: “I see a great future for mobile premium games if we can establish a platform like Netflix.” Tune in below for more.
Tel Aviv 2015Video Coverage
Itay Levy: Mobile Marketing the Right Way | Casual Connect Video
With cost-per-install soaring 59% year over year and churn rate set on 80%, it is clear that retaining users becomes a key focus for app marketers. In this presentation, delivered at Casual Connect Tel Aviv 2015, Itay Levy, cofounder and CEO of Appoxee, revealed the findings of a study which looked into the retention strategies of the top 30 gaming apps in each store. With a benchmark of these topics, Itay explained how how these top games retain their users using different marketing channels, and provide actionable insights and best practices on how to retain app users. Itay advised, “You need to use push notifications in the right way. Use emoticons, use rich messages, use segmentation and automation, use the right tools for mobile engagement.”
Europe 2016Video Coverage
Mark Backler: Start Making Games Now! | Casual Connect Video
According to Mark Backler, Creative Director at Fourth State, “Creativity is not a talent - it’s a way of operating.” With the ever increasing level of competition in the games industry, how can you ensure that your game stands out for its innovation and quality? During Mark’s talk at Casual Connect Europe, he took a glimpse at using playtesting to help with ideation, what companies can learn from game jams, drawing inspiration from outside the games industry and the four fundamental secrets to making great games. For more great quotes and insights like this: “Innovation is about as much about re-mixing old ideas into new relevant contexts as it is coming up with never before seen ideas”, tune in below.
Tel Aviv 2015Video Coverage
Nataly Eliyahu: Guided by Passion | Casual Connect Video
All throughout the development of almost any game, the question of cheating is always guaranteed to come up in conversation in one form or another. Among all different ways to cheat, the most common is changing your high score (not through playing the game) and uploading that score to the leaderboard. During her talk delivered at Casual Connect Tel Aviv, freelance game developer Nataly Eliyahu suggests, “Whether you use patterns to encrypt your score or track players actions on the server, it’s always a cat and mouse game.” This is important as developers can learn about the possible ways to prevent cheaters from changing their high score and falsely dominating the leaderboard. In the exchange between both the hacker and developer, we’ll look at tools and techniques the hacker uses, and the pros and cons of different approaches that developers can take.
USA 2015Video Coverage
Gabriel Adauto: Playing to Learn | Casual Connect Video
While Motion Math has garnered numerous awards and a reputation for excellence, many adults don’t understand the gameplay that proves very intuitive for children. During his presentation at Casual Connect USA, Gabriel Adauto shared his experience with designing for kids, tackling the parent market and Motion Math’s reasons for focusing on teacher users. One of the lessons he learned during play testing was this: “1. Kids aren’t very good with words (as instructions). 2. They won’t necessarily tell you to your face that whether they are going to like your game or not if you are sitting right there next to them.” Tune in below to learn how to solve this problem and others when making games for kids.
Tel Aviv 2015Video Coverage
Elad Drory: Ideas Are Everywhere | Casual Connect Video
How do you design for the challenges of a free-to-play game? Starting off with a solid, scalable foundation is essential, as illustrated by Elad Drory in his Casual Connect Tel Aviv lecture. “Don’t do things that are gimmicky or things that will get old after one or two times,” Elad said. “Things that rely on humor or surprise — not really going to work for a free-to-play game.” For more tips on what does work in the F2P market, see Elad’s entire session below.
Europe 2016Video Coverage
Mohamed Fadl: Every Day Brings Plenty of Fun | Casual Connect Video
What defines eSports? What is and what isn’t eSports, and should you be a part of it? During his presentation at the recent Casual Connect Europe show, Mohamed Fadl, Head of Competitive Gaming at Wargaming talked about how eSports are more than just gaming - it’s a culture, an evolution of entertainment that’s attracting more developers and publishers each year. Join Mohamed as he reflects on how World of Tanks entered the scene due to player demand and has become one of its leaders. Mohamed stated that the World of Tanks guys “get the entertainment factor in. This is something I would highly recommend guys: focus on that, focus on the entertainment.” As an industry, we need to know where eSports is heading and embrace this evolution. Tune in below to find out how.