Creating games specifically for young children and their families carries special rewards, but also particular risks. Gaining the trust of parents (who in this case make the purchasing decisions) and operating within laws designed to protect the privacy of children are both serious and ongoing concerns. With the Kids & Family track at Casual Connect Tel Aviv, successful developers will share their lessons about building their brands while avoiding pitfalls.
TabTale’s General Counsel Hila Pilcer will host the Kids & Family track, starting with the company’s CEO and Co-founder, Sagi Schliesser, presenting TabTale’s debut TV series Cheating Tom for the first time publicly. Afterwards, TabTale, the sponsor of the Kids & Family track, will talk about the lessons the company learned and will discuss the differences between producing mobile games and an animation series.