Brett Seyler, an early employee at industry pioneers Garage Games and Unity Technologies, now works with several companies he has invested in, primarily in games and related tech. Recently he created Americana Game Studio to create free-to-play mobile games, focusing on core players, cutting-edge connected design and unmatched production value.
ARTICLE CONTINUES AFTER THIS AD FROM NPD
In Brett’s session at Casual Connect Europe, he illustrated multiple modes of delivering novelty to players, describing how they capture and retain players’ attention. Brett also provided a framework for designing games around these modes, using them to accommodate multiple player preferences. As examples of meeting these preferences, Brett says, “Agency gives players freedom to do anything in the world” while “Connection keeps players plugged in to each other.” And designing for phones and tablets is especially wise, since these devices “rock all aspects save immersion.”
Properly applied, this framework will allow designers to expand the addressable audience for their game or to design with greater appeal to a well-understood target audience. To learn more about the framework and how to use it, watch this video of Brett’s full session.
DOWNLOAD SLIDES
For an exclusive article about Brett Seyler, click here.
