Almost every entrepreneur will at some point need funding. This is especially true in the game industry. If you are in this situation, you need to know there are many tools to raise funds. Don’t be in a hurry to assume raising venture capital is your road to success; despite glorification from the tech publications, too often it can be the wrong instrument for the job.
Casual Connect USA 2018 brought together a panel of experts to help you understand what your options really are. The panelists included founders and investors whose perspectives from both sides brought valuable information on why, when and how to think about funding your business for the best results.
The panelists were:
Cesar Mufarej, Co-Founder and CFO at Fanatee, a company focused on casual mobile games. Fanatee has had more than 25 million downloads and is responsible for successful word games CodyCross and Stop. Cesar is responsible for monetization strategies, developing distribution and monetization partnerships and taking care of financial and legal matters.
Kamran Ansari is Venture Partner at Greycroft Partners. Kamran has been a venture investor and operator at Pinterest, Facebook, Venmo, Braintree, MyYearbook/MeetMe, Boxed Wholesale, Vungle and more. He served as Head of Corporate Development at Pinterest from early 2015, where he led nine acquisitions, including Jelly, Instapaper, URX, The Hunt and Highlight.
Mike DeLaet, Co-Founder and CEO of DOD Media Group, a full-service consulting firm focused on publishing, including BD and other digital distribution of mobile apps and games on the Apple App Store, Google Play and Amazon and more. Mike has also served as SVP of Global BD and Licensing at Kabam and SVP of Global Publishing at Glu Mobile.
The moderator of the panel was Mark Loranger, a serial entrepreneur with experience in a variety of technology startups. Mark is now Co-Founder of Braavo Capital. He has raised money from angel investors, banks and venture capital, but have also spent time on the other side of the table. Prior to Braavo, Mark was the founder of GraniteMade Ventures.
To learn more about options for funding your business, watch this video of Casual Connect session The Right Tool for the Job – Fundraising Strategy and Tactics for Building a Successful Gaming Business.