main

EventsNews

yellowHEAD to Discuss Game Growth Acceleration into 2020 with Google, AppsFlyer and Vivid Games

October 22, 2017 — by Industry Contributions

yellowhead-960x540.jpg

By Marina Sapunova, Marketing Content Manager, yellowHEAD

yellowHEAD will be hosting a panel at Casual Connect Kyiv this week to discuss user acquisition techniques for developers and publishers to fuel their game growth into 2020. At Casual Connect USA, yellowHEAD’s Head of Social Acquisition, Ori Meiry, joined a panel on user acquisition and retention to talk about unique approaches used to help app developers meet their marketing goals. In Kyiv, experts from Google, AppsFlyer and Vivid Games will join Marina Sapunova, yellowHEAD’s Marketing Content Manager, to talk about the future of UA and what can be implemented today in order to help companies succeed tomorrow.

The main goal of the yellowHEAD’s panel in Kyiv is to give the audience an ability to look at the future of user acquisition from different perspectives: A major advertising platform, the biggest attribution and game analytics company, and a fast-growing development company. The topics to be discussed will try to paint a 360-degree view of user acquisition for the game developer community, as well as make predictions on what is waiting for app marketers down the road, so that they can prepare for the changes to come and implement the right marketing mix in their 2018-2020 marketing strategy.

Panel Overview

The panel will start with a current reality check, providing a unique opportunity to see how it is viewed from different angles in the industry. This holistic approach to the panel was not a random decision. It’s the guiding vision of yellowHEAD as a company that allows their clients to reach impressive results by implementing an overarching view of UA, combining proven paid and organic solutions across various platforms.

Followed by valuable insights on the key changes and challenges that user acquisition has seen this year, the discussion will move towards predictions for the future. This direction of the discussion is not accidental either, as yellowHEAD has been dedicating itself to a future-facing vision. Last month, yellowHEAD announced its unique and powerful predictive technology, Alison, that now fuels the growth of their current clients, together with an in-house creative team and top experts in ad campaign management and app store optimization. It not only allows to predict how well your campaign is going to perform, but also to spot any problems or data issues caused by ad platforms in order for marketers to optimize and take actions ahead of time.

Meet & Greet

Besides the panel, Casual Connect Kyiv is a great opportunity for yellowHEAD to meet game developers and share expertise that will help them improve their mobile marketing performance, as well as find new effective solutions to grow into new markets. In an industry that is changing so fast, it can get quite challenging to stay up-to-date and understand how these changes will affect the app marketing of tomorrow.

With a broad view of the industry and a large variety of clients with different game genres, yellowHEAD has an ability to benchmark performance results against similar apps and spot trends in the market. UA experts at yellowHEAD run large-budget marketing activities for companies like Playtika, SpaceApe, Scientific Games, and Zynga across Social, Google, and Media Buying channels and improve their user journey with effective ASO methodologies, thus delivering great results on all spectrums.

For those interested in joining yellowHEAD’s valuable panel, it will start at 11:00 AM on Wednesday, October 25 (Day 2 of the conference). If you would like to learn more about how yellowHEAD can help you grow your game with top effective UA strategies and techniques, set a meeting with Marina Sapunova.

EventsNews

Casual Connect Kyiv Industry Insights to Provide Developers with Latest Gaming Expertise

September 30, 2017 — by Casey Rock

casual-connect-kyiv-2-960x540.jpg

Alexis Kennedy has a storied career in gaming, literally. He has done guest-writing gigs for such prominent studios as BioWare, Telltale, and Paradox – and as the creator of Failbetter Games, he grew a two-person startup into a studio with 16 employees and over $1.3 million a year in revenue. As part of the Industry Insights track, Alexis will open the conference at Casual Connect Kyiv with a keynote lecture on game narratives and how to better marry stories with game systems. Many other experts will join Alexis in sharing their expertise with attendees over the conference’s three days of lectures and workshops.

ContributionsIndustryPR & Marketing

The Role of AI in UA: A Future Without Campaign Managers?

September 5, 2017 — by Industry Contributions

feature-image-960x540.jpg
By Ori Meiry, Head of Social Acquisition, yellowHEAD

Earlier this month, yellowHEAD had the pleasure of discussing user acquisition and retention for mobile games at Casual Connect USA 2017 in Seattle. Together with three leading players in the social casino arena – DoubleDown Interactive, Zynga and Playtika – we shared the latest trends we foresee developing in 2018 when it comes to maximizing acquisition campaigns.

Asia 2017Video Coverage

Elena Vinokurova: Acquiring Users for Success | Casual Connect Video

July 24, 2017 — by Catherine Quinton

Team-960x542.jpg

After completing game development, marketing is the most difficult task faced by new game companies. MyTona achieved great success from their first self-published title and at Casual Connect Asia 2017 they shared their post-launch advertising experience and some “hacking” tips to acquire high quality users while maneuvering through the challenges of post-launch marketing.

DOWNLOAD SLIDES

EventsIndustry

yellowHEAD to provide key UA insights at Casual Connect USA

July 14, 2017 — by Casey Rock

users-960x540.jpg

yellowHEAD will be on hand at Casual Connect USA this August in Seattle to provide developers and publishers with valuable insights on UA, ASO, SEO, and more. The company has a long and storied relationship with the conference, including recently at February’s European show where yellowHEAD Head of ASO Sagi Dekel discussed effective ASO strategies. At Casual Connect USA, Head of Social Ori Meiry will join a panel of experts on user acquisition and retention – where he will discuss yellowHEAD’s unique approaches to these topics and how they’ve helped others meet their marketing goals and grow their business.

The company also often hosts a booth at Casual Connect conferences – and Casual Connect USA will be no different. yellowHEAD Head of Growth Merav Katz Gershuni notes that it provides a dedicated space to meet game developers and publishers and discuss ways to help them succeed in their advertising and UA goals. “We’re also looking forward to meeting our clients and friends, catching up on their new games, and raising a glass or two to our fruitful cooperation,” Merav says of Casual Connect USA.

Asia 2017Video Coverage

Saikala Sultanova: Space Ape User Acquisition | Casual Connect Video

July 5, 2017 — by David Radd

Saikala-Sultanova-featured-image-960x540.jpg
I would advise to spend time to really understand what UA encompasses. - Saikala SultanovaClick To Tweet

So far in 2017, we have witnessed great improvements for user acquisition in gaming. Join Saikala Sultanova (currently Director of User Acquisition, Mobile at Ubisoft, and Head of User Acquisition at Space Ape Games at the time of speaking) during her session at Casual Connect Asia. She shared Space Ape Games’ best practices and latest findings, when it comes to supporting new game launches. One of the key takeaways that Saikala highlighted was: “To make sure that you always have a backup plan. So if you have a plan one to build a simulation, make a plan B because when things change and you go with your game to global launch and you have this ultimate goal so you will have plans A, B and C… If you have three different options, it helps you move towards the same goal.” Listen in to get your “UA takeaway” of the day!

Europe 2017Video Coverage

Engagement, Retention and Re-Engagement: Insights from Bryan Mashinter | Casual Connect Europe 2017

June 16, 2017 — by Catherine Quinton

feature-960x540.jpg
Don't be afraid to make your players work harder in events but make it worth it. - Bryan MashinterClick To Tweet

Bryan Mashinter is Game Director for DragonVale at Backflip Studios, with a major focus on the creative direction. At the time Bryan joined the company, they consisted of 14 people and were just beginning to focus on more than one project at a time, so it was essential to have someone who could keep things from falling through the cracks. Bryan filled this role at the production level, organizing projects, setting schedules and, in general, assisting the company in moving towards executing their creative vision goals. One of which, as for any company, is to keep users and encourage them to pay. The Backflip Studios team has discovered: lapsed users want to know elements of the game have changed but still feel familiar. “Don’t be afraid to make your players work harder in events but make it worth their efforts and watch out for fatigue”, Bryan advices. They explained in detail how to make the most out of events in their Casual Connect Europe 2017 lecture.

ContributionsIndustryResearch

5 Steps for Building the RIGHT Mobile Game

May 21, 2017 — by Industry Contributions

Tapito-3-featured-image-960x540.jpg

By Peter Fodor, founder of AppAgent

Surprisingly, many developers invest enormous amounts of time, effort and resources in developing games or apps that are built on very shallow foundations. It’s great to have a strong product vision, but without understanding the market situation, competition, target group, acquisition costs and performance benchmarks, you are navigating blindly. As a result, it’s highly likely that you will run into trouble – wasting your time and your money in the process.

The cost of producing a mobile game has increased dramatically, and so have the marketing costs associated with getting your game noticed. Big publishers like Kabam work with strong IPs – Marvel in this case – and budgets of around $14M per game. They also have a large user base waiting for new titles. If you’re looking to compete with these industry giants, it’s vital to start the journey by heading in the right direction.

ContributionsPR & Marketing

How Trivia Crack Kingdoms got 10,000 New Users in Targeted Countries with Zero Money Invested

May 17, 2017 — by Industry Contributions

Tappx-Etermax-big-photo-cover-featured-image-960x540.jpg

By Ignasi Prat – CMO of Tappx

No matter how big or small your studio is, one fact remains true: paying for users is expensive. Paying for good users is even more expensive. And being able to retain them is the philosopher’s stone that every publisher desires in order to succeed in the mobile ecosystem.

This article is not a diatribe against companies offering user acquisition services or against publishers who decide to use a paid strategy to increase their user base. With good performance and proper management of costs and life cycle, paid acquisition can be very beneficial and a great way to accelerate traction for your games.

This article aims to show there’s life beyond paid advertising. We are going to demonstrate how we succeed in increasing our user base by using alternative strategies and tactics that required no investment.

logo
SUPPORTED BY